Paul Mosenson

The Lead-form Thank you page; A critical page to engage new leads

Getting a lead to sign up to your email newsletter, to fill out your form or even to make a purchase on your e-commerce page takes a lot of effort. However, you’re not done just because you’ve captured a lead or made a sale....

SEO: The Importance of Conversion over Rankings and Traffic

SEO (search engine optimization) is an ever-evolving strategy that has, over the years, lost its focus in the attempts to generate traffic via better and better rankings through Google, Bing, Yahoo, and the like. As much as those goals are exceptionally important, it is equally...

17 Lead Generation- Demand Generation 2015 New Year’s Resolutions

Happy New Year!   I know it’s that time of the year that every blogger tries to put out a holiday-themed blog; well this is mine.   As we head into mid-decade, the state of online advertising and communication continues to be constantly evolving.   As a...

10 Customized LinkedIn Communication Tactics That Will Increase Response

Are you getting the most out of your LinkedIn account? This professional social media giant boasts 240 million active users, 79 percent of which are age 35 or older and earn an income of more than $75,000 a year. If you aren’t using LinkedIn...

Keys to Optimizing a Website to Drive Conversions

A good website can make or break your marketing efforts.  Without the proper elements in your web design, you could lose out on leads.  Not only should your website catch the eye of prospective customers, but it should also serve a purpose: increase conversion...

A hodgepodge of content marketing ideas that are unique, compelling, and lead-generating

Content marketing is vital to growing a business in today’s economy.  With social media, email campaigns, eBooks, and other internet marketing tools, it’s important that your content stands out in an online sea of information.  Creating content that will leave a lasting impression goes...

How Did That Banner Ad Get To Your Website?

If you’re a novice in the online advertising world and ever wondered how that banner ad showed up on the website you are looking at, I have written a new eBook on how online advertising works, how to plan campaigns, how to target and...

Social Selling for Lead Generation: 9 Tips to Optimize Your Efforts

In today’s B2B business environment of inbound and content marketing, you must utilize social selling as a source of high quality leads. According to LinkedIn, social selling leads to 45% increase in lead generation and selling opportunities. However, simply logging onto a social media platform and expecting...

Today’s Rules for Guest Blogging- How to Find Opportunities with Outreach Tools

If you’re working to increase your brand exposure, build your credibility as an industry expert, or improve your back links and SEO ranking, consider writing guest blog entries on other sites. Guest blogging is a great way to make a major impact on your...

Video Marketing; A recap of the potential platforms and placements for promoting your product...

A brave new world is upon us. The digital frontier is growing in sophistication, and companies worldwide are scrambling to find the silver bullet technology that will help them effectively promote their product, ideally resulting in a healthy and sustainable expansion of their bottom line. This is where video marketing...

The role of public relations in lead generation for B2B firms

Your goal is to sell to businesses. For that, you need qualified business leads that come from a robust lead generation program. There are many elements to creating a program that produces a high quantity of high quality leads: SEO, SEM, Content Marketing, Social...

How to Do a Landing Page A/B Test and Measure Results

If you have not implemented an A/B Testing program for your landing pages you may be missing out on a valuable opportunity to for conversion rate optimization. Although the name implies there are only two versions, A/B Testing compares the success rate for multiple...

Types of Website and Landing Page Conversions you can Track with Google Adwords

In recent years Google has worked to add fresh new tools for tracking conversion metrics into Adwords. Whether you’re tracking conversions on a standard website, within mobile apps, via phone call, or across multiple devices, Adwords has much more to offer today than it...

How Can Content Marketing Generate Leads?

How Does Content Marketing Work? Content marketing works differently than traditional link building methods because you are trading on value, not simply looking for a link exchange. With new Google updates such as Panda and Penguin, the linkbuilding process has had to evolve to avoid penalties....

Website Call to Action; Alternatives to “Contact Us” for lead generation

Here’s a question to ponder: Why did you build a website for your business? Perhaps you didn’t really think about it and thought it was something that was expected in order to stay relevant. But, most likely than not, you built it with the hope...

Search Engine Optimization Won’t Grow Your Business

Search engine optimization (SEO) can be addictive—watching as your website climbs steadily in the search engine rankings and attracts more and more visitors.   But you’re not trying to win a popularity contest. Alone, SEO can’t grow your business because visitors do nothing for you...

10 Email Subject Line Tips to Drive Opens and Leads

When you check your email account, your inbox will be full of emails with distinct subject lines. Creating a subject line that stands out is an effective measure to ensure that your email will be opened and read. Email marketing campaigns only go as...

Buying Online Display; Click-through Rate & Conversion Considerations

Have you clicked on a banner ad recently? Has the message engaged you? The online display industry has gone through significant changes over the years. Between DSPs (demand side platforms), ad networks, ad exchanges, video networks, mobile networks, and third party...

A summary of buying B2B email lists

How to Plan and Buy B2B Email Lists While email marketing may not have the current gravitas of social media marketing, it remains an important and underused tactic to reach potential customers for your business. When utilized correctly, email marketing is a powerful tool that...

Video: How to Use LinkedIn’s Advanced Search Feature to Find Prospects

LinkedIn is an amazing social media platform to help marketers and salespeople alike find and engage with prospects. There are many books, blogs, and guides that discuss how to use LinkedIn. For high performance sellers, they use LinkedIn more for introductions, get...

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