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Paul Mosenson

Paul Mosenson
Owner of NuSpark Marketing Helps B2B and B2C companies market themselves through integrated tactics, (traditional advertising, internet advertising, SEO, social media), conversions, and sales through lead nurturing/marketing automation.

Think Twice Before Hiring Your Next Salesperson; You May Need a Better Lead Generation Strategy Instead

That's true; I just went on LinkedIn and noticed 5,000 sales jobs and 600 more business development jobs. Sales, of course, are the...

Traditional Media Channels still exist, and continue to be relevant. They are not to be avoided.

I've been inactive on my blog the last month as have been working many hours as a contractor for a large Delaware based ad...

Is It Time to Start Over with Your Marketing Strategy?

I've written much about how b2b companies execute their marketing strategies; and am always surprised at how much these companies just don't get it...

Must Read: Don’t Commit to SEO until you take these important steps

I just wanted to address a few considerations when considering SEO for your website. Before thinking about SEO, let's work backward and think...

A B2B Marketing-Lead Generation Fable

If you remember the fable, The House That Jack Built, then you'll enjoy the below. The fable below shows a typical flow of...

Calculating the ROI of B2B Lead Nurturing and Marketing Automation

I've written consistently and have spoken on the benefits of b2b lead nurturing and marketing automation with regard to ROI. Since this is...

12 B2B Marketing/Lead Generation Assessments; Is Your Firm Optimized?

All of our initial engagements begin with a 12-step lead management assessment. Before recommending any changes to a strategy or tactic, it's ideal...

2011 Marketing Resolutions to Consider

Welcome to 2011. Everyone seems to be doing their list of resolutions. This is a good time to think about your goals for...

What Is Lead Management?

Lost in the shuffle of all of those marketing tactics you are trying to get a handle on for your business (Twitter, Facebook, Pay-per-click,...

Your Marketing Objectives for 2011; Items To Consider

With 2011 among us, it's always a good time to reflect on the past and think about the future; especially from a marketing perspective....

An Introduction to Lead Scoring

As potential buyers navigate through their own personal purchase funnels, their level of engagement typically increases as they get closer to their first contact...

OK already- It’s time for Marketing Automation

I’ve been advocating marketing automation systems for quite awhile, because as a lead management company, we feel responsible for just not getting your company...

Social Media Lead Generation for B2B; My View

Social Media. It exists. It's here to stay. It's constantly evolving. It's for branding, it's for customer service, and it's for lead generation. I...

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