Video 2: Benefits of Lead Nurturing and Better Conversion Tactics; a Lead Generation ROI Calculator


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This is the second video in an ongoing series on optimizing your marketing and lead management efforts. Called “Musings, Advice, and Tips” I will be providing ideas and strategies that contribute to successful funnel optimization, which also includes inbound marketing and demand generation efforts.

For this new video, I demonstrate a lead generation ROI calculator, and give an example on how lead nurturing, a better lead generation plan, and a better conversion architecture plan can increase revenues and ROI dramatically. I know it’s a little long, but view it closely, and you’ll see the value of the approach. (Editor’s note -still working on clean editing!!)

Republished with author's permission from original post.

Paul Mosenson
Owner of NuSpark Marketing Helps B2B and B2C companies market themselves through integrated tactics, (traditional advertising, internet advertising, SEO, social media), conversions, and sales through lead nurturing/marketing automation.


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