Jesse Noyes
4 Essential Ingredients of a Tasty Content Marketing Campaign
There are those elements that make content great: valuable data, a conversational tone, an engaging story, perhaps some eye-catching design. Each is indispensable for bringing people in and bringing back, again and again. But what if you're developing a content campaign – something you want…
Graphic: The 3 Biggest Marketing Trends of 2012
Let me start by saying I know, you've seen dozens of lists on the most important marketing trends of the year. It's the end of a busy year, and that tends to put folks in a reflective mood. But when we took time to consider...
The Social Business Shift [Infographic]
What's a social business all about? Is it about having your brand on Twitter or Facebook? Is it about private social networks? Certainly, these all play a part. But what social business is truly about a "shift", a move from enterprises attempting insulate itself from…
5 Stats You Need to Know About Online Video Marketing [Infographic]
Today's infographic comes courtesy of Brainshark, Inc., the cloud-based solution for creating, sharing and tracking online and mobile video presentations, and an Eloqua partner. You can thank Brendan Cournoyer, Brainshark's content marketing manager, for the post below. It's no secret that online video has become...
The 4 Mary Meeker Slides Every Marketer Should See
Every year, entrepreneurs, investors and businesses wait for analysis from Mary Meeker. Who is Meeker? A former securities analyst, Meeker is a venture capitalist at Kleiner Perkins Caufield & Byers. The reason her slides capture so much attention is for their breadth and ability to...
5 Charts That Could Change Your Email Marketing
Email is a solid part of the modern marketing mix. It's not going anywhere. But like any practice, it can get stale, even ineffective, if you're not trying different tactics and using fresh data. That's why we regularly bring benchmarking data on how customers are...
20 Stats Every Modern Marketer Should See
If you were at Eloqua Experience last week, you probably heard a lot of stats cited. It's inevitable. At every event we hear statistics rattled off as speakers and attendees attempt to quantify the world around them. It's for good reason. Data is simply exploding...
The 5 Indispensable Requirements of Modern Marketing
"Marketing used to be pretty simple." Not anymore. That's how Joe Payne, Eloqua's CEO, opened his Eloqua Experience keynote on what modern marketing is, and what modern marketers need. Everyone, as he put it, is talking about marketing. The world has taken notice. The Internet,…
Is Modern Marketing an Art or Science? [Infographic]
You know the old lines and adages. "Marketing is a dark art." "I know half my marketing budget isn't wasted, I just don't know what half." These are common refrains of the marketing world. It's always been the marketer's job to stir the soul, win...
3 Reasons Why Your Paid, Owned & Earned Media Don’t Work Together
Three categories have long dominated the way marketers approach media: there's the ads you buy, the press coverage you earn, and the content you own. As far as buckets go, the paid, owned, earned media model was convenient and worked well enough. But things are...
4 Ways to Make Your Selling More Social
Selling, some would argue, has always been social. The quickest way to exchange business cards is through a handshake, after all. But few would argue that social media hasn't changed the game for sales and marketing. It's still all about networking, but a thick rolodex...
More Marketers Spend On Content, Fewer Know If it’s Working
This morning the Content Marketing Institute and MarketingProfs released its latest look into the field of content marketing this morning. The report, "B2B Content Marketing: 2013 Benchmarks, Budget and Trends – North America", which was sponsored by Brightcove, not surprisingly are spending more on...
Everyone is Talking about Social CRM. Few are Doing It.
If your organization hasn't adopted social CRM, don't feel so bad. Most folks are in the same boat as you. Social CRM may seem like the topic du jour, but in reality most of the market isn't adopting the principles or technology needed to truly...
3 of the Biggest Challenges for Asset Management Marketers
There are common principles that define all of marketing. Who can forget the four P's, after all? But when you drill down – industry by industry – you'll find unique challenges. Marketers in the asset management business certainly have their own challenges: a tough regulatory...
Proof Event Marketing Isn’t Going Anywhere
The recession brought doom and gloom prophecies of marketing budgets slashed. One of the first things to go, many thought, was events. Surely, cheaper digital tactics would lead to a big decline in pricier event marketing, right? Well, if current trends hold true, event marketing...
Two Big Problems Between Sales & Marketing – And How to Solve Them
We're all familiar with the divide between sales and marketing. The two teams should be working together, but often they feel like they're on separate islands. This exact situation was the topic of conversation yesterday at Dreamforce '12 during a discussion among Splunk's CMO Steve...
Breaking: Salesforce.com Announces the Marketing Cloud. So What is It?
The long-whispered rumors are finally confirmed. The "marketing cloud", which salesforce.com has hinted at for a while, was announced today at Dreamforce '12. Salesforce laid out the framework during the keynote address at the cloud computing event in San Francisco. Analysts and other industry watchers...
5 Media Lessons Every Marketer Should Learn
Dreamforce is the kind of event that touches virtually every industry, not just sales and marketing. The media industry is no exception. Yesterday, I caught a panel led by media prognosticator, Jeff Jarvis, and featuring heavy hitters from Salesforce.com, Newsweek, comScore, and Questus. The discussion...
All-Time Fantasy Marketing Team: 7 Experts Share Their Draft Picks
Over the long weekend, football fans will participate in hard-fought, strategy-heavy fantasy football drafts. Some play for cash, most just want the bragging rights. It got me thinking, what if you could draft anyone – alive or not – into an all-time fantasy marketing team?...
How to Write the Perfect B2B Blog Post
By now, blogging is far from a fringe marketing activity. 65% of B2B marketers used blogging last year, the third most popular tactic, according to the Content Marketing Institute. Blogging may be a preferred means of communicating with and engaging leads through the entire –...