Jesse Noyes
Why Social Shouldn’t Scare Email Marketers
Last year was all about social media, right? Everywhere you turned people were talking about social. It dominated headlines. It was the hot topic at conventions. And several pundits claimed its popularity signaled the death knell for email. But is the outlook for email really...
Why Your Competitor’s High Google Ranking May be a Good Thing
It's a simple equation. Your competitor rises in Google's search results, you take the hit. Easy math. But a recent study on sponsored search suggests the opposite might be true; that competing high-ranking organic search results may actually boost the performance of your paid search…
How Do You Appeal to the Distracted Buyer?
Here's the good news: people are consuming more content on a daily basis than ever. Here's the bad news: they seem to be consuming it all at once. The amount of time we spend in front of the TV, the computer, our mobile devices –…
Can Sales Grow Your Marketing Database? [Chart]
Can Sales Grow Your Marketing Database? #b2b Marketers never stop worrying about growing the size of their contact database. A marketer can produce fantastic pieces of content and run amazing events to grow their database, and yet completely miss an obvious...
6 Marketing Lessons I Learned from Lean Software Geeks
A distinguishing characteristic of South By Southwest Interactive is its scope. Marketers rub elbows with CTOs. Journalists take notes from web developers. Cross-functional learning is the norm. That's why I made my way to Lean Startup panel on the Product Lifecycle today. Hosted by Lean...
6 Tools for Turning Content Consumers into Customers
Maybe no one needs to sell you on content marketing. You've got some guidance on how to map content to the buyer's journey. But perhaps you're still wondering what tools can help make the path smoother. From blogging to email, there are so many touches…
How the Facebook Timeline Makes Branding Feel More Human
You knew it was coming and today it arrived. Facebook rolled out the Timeline for pages. So what does it mean for your brand's Facebook page? A lot. First off, it's going to mean more work upfront. Secondly, you'll have greater control over your page.…
Why Your CMO Doesn’t Like You
A cold shoulder in the hallway, a steely gaze in the weekly meeting: these are the signs that lead many marketers to ask, "Why doesn't my CMO like me?" Marketers might blame it on a clash of personalities or a personal grudge. But often personality...
The What, Who and Why of Lead Scoring [Video]
If you work in B2B marketing, there's a good chance you've heard about lead scoring. But maybe you're wondering what exactly lead scoring means, who are the types of companies using it and why you should do the same. Luckily, we caught up Brian Carroll,...
Does Social Media Deliver More Traffic Than Email?
There's a lot of speculation about whether social media's explosive growth threatens email marketing. Perform a Google search on the subject and it might lead you to think the two are viscous enemies locked in mortal combat. So we decided to look at the data...
Facebook and Google Going Big on Online Display Ads
Feel like you saw more web banners and online ads this past year? You're not imagining things. ComScore released its U.S. Digital Future in Focus for 2012 on Friday and it showed big brands are pushing online display ads hard. In the last quarter of...
The Hemingway Guide to Content Marketing
Ernest Hemingway is one of the best writers of all time, but a great content marketer? Sure, Hemingway wasn't out to warm up leads or sell a product. (Well, maybe books.) Still, Hemingway's writing process reveals great tips for content marketing. Below we suggest some…
What Were the Biggest B2B Marketing Disruptions of 2011?
It was a crazy year, full of ups and down, and big changes. We recently highlighted the history of the biggest B2B marketing disruptions. But we wanted to narrow down the field. So we asked 6 experts to sound off on what they thought...
10 Fast Facts About Facebook
We all knew the day was coming. Now it's here. Today, Facebook filed its intention to be traded on the public markets in an IPO that could value it at $100 billion. Being the resident financial document nerd, I've pored through the filing to pull…
Video: What’s Holding Back UK Marketers from Social?
If you think everyone is jumping into social advertising, think again. A recent survey of UK marketers at ad:tech London found that 66% were currently running, or planning to use, social advertising. But that's well below the 85% US marketers who said the same thing...
Why Your 2012 Marketing Plan Needs Tablets
Does your marketing plan include the iPad? Or the Kindle Fire? Or a Nook? If not, you might want to revisit that marketing plan. The holiday shopping season was a boon for the tablet market. Ownership of tablet computers in the U.S. virtually doubled from…
Why Google Social Search Means You’ll Probably Want a Google+ Page
Gargantuan search king, Google, announced changes yesterday intended to provide people with highly personalized search results and drive folks to the company's nascent social network Google+. Google is billing its new social search initiative "Search plus Your World." You can get a full synopsis at...
The Consumerization of the Enterprise App
This week tech companies from the around the globe plan to show off the latest gadgets at the Consumer Electronic Show (CES) in Las Vegas. Thousands gather for a first look at what might be the "next big thing." Consumer devices and apps that take...
7 Resolutions B2B Marketers Shouldn’t Make
Every New Years many of us choose to draw up a number of resolutions: areas of our life and work where will improve or kick old habits. B2B marketers are no different. But while improving your marketing efforts is a laudable and necessary goal, some…
5 Big Marketing Fails of 2011
Everyone makes mistakes. Marketers are no different. In fact, there are some nightmare scenarios many marketers have come to fear. Most of the time those mistakes go unnoticed or blow over quickly. But the size and scope, along with the amplification of social media and...