Jesse Noyes
Jesse Noyes
Jesse came to Eloqua from the newsroom trenches. As Managing Editor, it's his job to find the hot topics and compelling stories throughout the marketing world. He started his career at the Boston Herald and the Boston Business Journal before moving west of his native New England. When he's not sifting through data or conducting interviews, you can find him cycling around sunny Austin, TX.
Why Social Shouldn’t Scare Email Marketers
Last year was all about social media, right? Everywhere you turned people were talking about social. It dominated headlines. It was the hot topic at...
Why Your Competitor’s High Google Ranking May be a Good Thing
It's a simple equation. Your competitor rises in Google's search results, you take the hit. Easy math. But a recent study on sponsored search suggests…
How Do You Appeal to the Distracted Buyer?
Here's the good news: people are consuming more content on a daily basis than ever. Here's the bad news: they seem to be consuming it...
Can Sales Grow Your Marketing Database? [Chart]
Can Sales Grow Your Marketing Database? #b2b Marketers never stop worrying about growing the size of their contact database. A marketer...
6 Marketing Lessons I Learned from Lean Software Geeks
A distinguishing characteristic of South By Southwest Interactive is its scope. Marketers rub elbows with CTOs. Journalists take notes from web developers. Cross-functional learning...
6 Tools for Turning Content Consumers into Customers
Maybe no one needs to sell you on content marketing. You've got some guidance on how to map content to the buyer's journey. But perhaps...
How the Facebook Timeline Makes Branding Feel More Human
You knew it was coming and today it arrived. Facebook rolled out the Timeline for pages. So what does it mean for your brand's Facebook…
Why Your CMO Doesn’t Like You
A cold shoulder in the hallway, a steely gaze in the weekly meeting: these are the signs that lead many marketers to ask, "Why...
The What, Who and Why of Lead Scoring [Video]
If you work in B2B marketing, there's a good chance you've heard about lead scoring. But maybe you're wondering what exactly lead scoring means, who...
Does Social Media Deliver More Traffic Than Email?
There's a lot of speculation about whether social media's explosive growth threatens email marketing. Perform a Google search on the subject and it might...
Facebook and Google Going Big on Online Display Ads
Feel like you saw more web banners and online ads this past year? You're not imagining things. ComScore released its U.S. Digital Future in Focus...
The Hemingway Guide to Content Marketing
Ernest Hemingway is one of the best writers of all time, but a great content marketer? Sure, Hemingway wasn't out to warm up leads or...
What Were the Biggest B2B Marketing Disruptions of 2011?
It was a crazy year, full of ups and down, and big changes. We recently highlighted the history of the biggest B2B marketing disruptions....
10 Fast Facts About Facebook
We all knew the day was coming. Now it's here. Today, Facebook filed its intention to be traded on the public markets in an IPO...
Video: What’s Holding Back UK Marketers from Social?
If you think everyone is jumping into social advertising, think again. A recent survey of UK marketers at ad:tech London found that 66% were currently...
Why Your 2012 Marketing Plan Needs Tablets
Does your marketing plan include the iPad? Or the Kindle Fire? Or a Nook? If not, you might want to revisit that marketing plan. The…
Why Google Social Search Means You’ll Probably Want a Google+ Page
Gargantuan search king, Google, announced changes yesterday intended to provide people with highly personalized search results and drive folks to the company's nascent social...
The Consumerization of the Enterprise App
This week tech companies from the around the globe plan to show off the latest gadgets at the Consumer Electronic Show (CES) in Las...
7 Resolutions B2B Marketers Shouldn’t Make
Every New Years many of us choose to draw up a number of resolutions: areas of our life and work where will improve or...
5 Big Marketing Fails of 2011
Everyone makes mistakes. Marketers are no different. In fact, there are some nightmare scenarios many marketers have come to fear. Most of the time those...