Jesse Noyes
Jesse Noyes
Jesse came to Eloqua from the newsroom trenches. As Managing Editor, it's his job to find the hot topics and compelling stories throughout the marketing world. He started his career at the Boston Herald and the Boston Business Journal before moving west of his native New England. When he's not sifting through data or conducting interviews, you can find him cycling around sunny Austin, TX.
Chart: The Holidays are Hot for B2B
Think B2C has the corner on holiday marketing? Think again. We all know that the last couple of months of the year are when consumer...
Twitter Adds Brand Pages. The Brand Pages War Gets Bigger.
Twitter announced a new look on Thursday. And the facelift came with an early holiday present for marketers – brand pages! Twitter's Chief Revenue Officer,...
B2B Blogging and Video Takes Off
Some might say 2011 was the year of social media in b2b. But according to a survey released this week, it might have been...
How RPM is Like Revenue Rocket Science
If you've worked in b2b marketing or sales over the years it may have felt somewhat akin to alchemy: add a dash of this...
Why Buffett Invested in IBM: It’s Not Tech, It’s the Support
IBM is enjoying the effect of the "Buffett Bounce," after the billionaire investor, Warren Buffett, revealed on CNBC Monday that his firm bought more...
You Need Better Content, Not More
There are more than 150 million blogs. Last year, over 100 trillion emails were sent out. The number of websites in the world is...
5 Marketing Problems Google+ Says It Can Solve
Modern marketers face a slew of problems: a fractured media environment, a need to target and segment messaging across platforms, a noisy marketplace. Social...
Facebook VP: 3 Steps to Building Brands on Facebook
The internet was once a great anonymous playhouse. That's changing as the social media drives the web towards a greater degree of personalization. And that's...
Google+ Opens Up Brand Pages
From the moment Google unveiled its social networking platform, Google+, marketers and brand managers have been asking, "When will brand pages be available?" Google's answer...
Why Location-Based Marketing Matters More Than Ever
What role does location-based marketing play in today's global economy? What function does it serve for B2B marketing? We couldn't think of a better person...
6 Big Business Strategy Flip Flops
There are times we have to make a big decision. And there are times we wish we had gone in the opposite direction. It's no...
10 Marketing Nightmares
Forget Hollywood horror films and haunted houses. Those working in B2B marketing have their own special blend of anxieties and fears. Things like typos...
Mobile Web and Email are Doubling [Chart]
Mobile should be on everyone's agenda, whether it be for marketing to mobile devices, designing a product for mobile, or even drop-testing an iPhone...
3 Steps to Making Change Happen
People don't change, right? This fundamental assumption is often what stops potentially great marketers from seeing success. How could we ever convince anyone to change...
The Rise of the Marketing Nerds
If Mike Hilton is a nerd, he's the kind of nerd you envy. He was a co-Founder of the fast-growing Concur, the CEO for a...
5 Reasons Thought Leadership Marketing Matters
The more than 1,000 sales and marketing pros heading to Eloqua Experience tomorrow are in for an insightful mix of best practices and big...
What is the Social Enterprise?
Walking into Salesforce.com's massive Dreamforce conference recently, a long banner greeted you. "Welcome to the Social Enterprise," it declared. The sign introduced a question that...
Jay Baer Exposes 4 Common B2B Social Media Mistakes
"But we're in B2B marketing…" Ah, the common excuse you hear from those in the B2B marketing industry on why social media isn't right for...
11 Questions You Need to Ask about Your Landing Pages
Landing page optimization is not the sexiest topic. But for those in demand generation and lead management, the landing page is one of the...
The B2B Marketing Funnel By the Numbers [Graphic]
What are the most effective B2B demand generation tactics? What are the best ways to approach email marketing. How can a business become more social?…