Jesse Noyes

An Aprimo Acquisition Roundup

Yesterday's announcement that Teradata plans to purchase Aprimo for a cool $525 million made noise in the industry. Eloqua CEO Joe Payne already gave his take. So this morning we are providing a roundup of other views of this late-in-the-year acquisition. David Raab takes the...

Free Press: “This isn’t over.” FCC Net Neutrality Ruling Rankles Many

If this is the Federal Communications Commission's idea of triangulation, you have to wonder who they're trying to please. The FCC handed down a ruling on net neutrality yesterday. The result: nearly everyone is pissed off. On one side, Internet service provider (ISP) Verizon is...

Dude, That’s My Brand!

Ford surprised the advertising industry recently when it said it would skip the Super Bowl party this year. Hard as it is to imagine the entire game without a single fully loaded F-150 navigating a rocky terrain, the automaker's CMO believes he can get...

How Much Is Your Facebook Stardom Worth?

How much is a Facebook fan worth? $3? $10? $1,000? Don't feel bad if you have no idea. Pinning a value to a brand's Facebook following is as elusive as uncovering the true value of Facebook itself. That hasn't stopped some from trying, though. Social…

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