Jesse Noyes
5 B2B Brands That “Get” Storytelling
Corporate storytelling is nothing new. Presentations and books on telling a great story – opposed to shilling product – are abundant. But examples of brands doing it well are harder to find. That seems to be changing, though. As content marketing and brand journalism takes...
The Signs of an Olympian Level Marketing Team
Are you one of the millions glued to your TV, watching match after match during the Olympics? There are obvious reasons to love the Olympics. The best athletes gather in some corner of the world to compete. It's a time when passion, grit and fine-tuned...
What You Must Know About Community Management
The term "community manager" no longer lives in the realm of buzzwords. As social media, online communities and even in-person events have become a regular part of the modern marketing mix, community managers have been getting hired up. (If you want proof, just look...
11 Infographics Marketers Should Keep Near Their Desks
Well made infographics have a way of clearing up clutter, organizing stray bits of data into a coherent narrative. For marketers this kind of visual organization is invaluable for one simple reason: we've got a lot on our minds. We're taking on so many roles,...
Proof Content Is Marketing’s Most Versatile Tactic
Marketers, particularly B2B marketing, rely on a huge range of tactics to achieve a number of (seemingly) disparate goals. The folks building awareness might use social media. The team in charge of lead generation might spring for paid search. Marketers focused on customer loyalty...
The Hidden Marketing Lesson in the Citizen Journalism Movement
YouTube is now a force in the delivery and reporting of news. Any doubts about this were cleared yesterday when the Pew Project for Excellence in Journalism (PEJ) issued their research on the popularity of news on the video-sharing site. When an earthquake and...
Private Social Networks and the “Bathroom Moment”
Steve Jobs was an insistent man. And that trait was on full display when he was designing Pixar's headquarters and demanded that there be only two bathrooms located in a central spot. This may have seemed like an idiosyncratic nuisance, but what Jobs understood is...
Not On Pinterest? This Chart May Change Your Mind
When it comes to fast growth, few social media networks have had a run like Pinterest. The social site, which lets you pin images from around the Web, quickly grew a massive audience. I've written about some of the excuses B2B marketers make for not...
4 Ways to Free Your Sales Team
It's July 4th, a day to celebrate freedom. It's also a day of family and friends, fireworks and flipping burgers. But if you work in marketing, there's a good chance sales enablement will cross your mind. More precisely, you want to know how to free...
5 Charts that Say Everything About the Tablet Market
Earlier this week, Microsoft made waves by announcing the company was entering the tablet wars. They face stiff competition from the likes of Apple, Samsung, Amazon, H-P… One thing is clear, the industry is doubling down on tablets. So if your marketing plan doesn't account...
What Can You Learn from Social Sign-On? [GRAPHIC]
There's a good chance that if you've entered a contest online or signed up for a promotion, you've used social sign-on. Letting people access an offer using their credentials from social networks has been all the rage with consumer-facing marketers. Many in B2B marketing question...
8 Surprisingly Simple B2B Sales Tips
B2B sales is by no means easy. It requires not only skill, but panache. But that doesn't mean everything about sales is hard. Some tips can be shockingly simple, yet very effective. Today, we highlight eight B2B sales tips that are easy to put into…
Your Website Only has 10 Seconds
In marketing it's hard to get attention. Turns out, it may be even harder to sustain it. Research shows that people visiting your website choose to stay or go in first 10 seconds. So first impressions definitely count. Still here? Good. Source: http://www.useit.com/alertbox/page-abandonment-time.html I want…
Why B2C and B2B Marketers Both Watch the Automotive Industry
General Motors made big news this week when they said – just ahead of Facebook's big IPO – that they were taking their $10 million budget for Facebook ads elsewhere. It wasn't all that long ago that Ford captured the marketing world by surprise when...
Traffic from Social Referrals Is Doubling [CHART]
With Facebook's IPO this week, we thought it would be timely to look again at the share of traffic our customer's get from various social channels to see if there have been any new trends since the last time we reported on this topic. The...
5 Really Good Reasons LinkedIn Bought SlideShare
Big happenings in the social media world today as a giant star collided with a smaller, but powerful, cousin. LinkedIn has decided to purchase SlideShare for $119 million in cash and stock. It's not a deal I can say I saw coming, but it makes...
6 Boards to Consider for Your Pinterest Brand Page
Pinterest is one of those sites where you log on for five minutes and end up staying for 45. A visual smorgasbord, the now third most popular social media site in the world is highly addictive. Yet, Pinterest's fast rise to fame and users has...
David Meerman Scott: How to Break Into the News Cycle
Reporters and editors face a 24-hour news cycle. They are constantly, urgently, in need of quotes, quirky anecdotes, data. Yet, many marketers struggle to make it into the story. Why is that? According to David Meerman Scott, author of Real-Time Marketing & PR and Newsjacking,…
How Sage Does Social Demand Generation
When it comes to social media plenty of companies like it, want it, can't get enough of it. But many demand generation marketers don't know what to make of it. Sage, a global provider of business management software and services however, has made social a...
4 Ways B2B Marketers Can Take Advantage of Instagram
$1 billion. That's how much social networking giant, Facebook, is paying out for the photo-sharing service Instagram. Not bad for a company without revenue. But who uses Instagram? Teenagers and nostalgia-starved hipsters, right? Believe it or not, at more than 27 million users, Instagram has…