Can Sales Grow Your Marketing Database? [Chart]


Share on LinkedIn

Can Sales Grow Your Marketing Database? [CHART] #b2b

Marketers never stop worrying about growing the size of their contact database. A marketer can produce fantastic pieces of content and run amazing events to grow their database, and yet completely miss an obvious avenue to grow their reach.

What if every salesperson in your organization could be helping you grow your reach this very instant?

Sales Enablement tools (as we like to call them at Eloqua) are an effective and convenient way to provide your Sales Team with marketing collateral that they can send to prospects. The subtle benefit in providing Sales with all this great collateral, is that it also adds those contacts and their activity back into your database, growing your marketable reach.sales-enablement

We looked at customers who grew their database the most in the past six months, and we noticed that organizations who had even a few sales people using these tools grew their reach much faster than those who did not use these tools at all. Companies with more than 10 salespeople sending email templates were growing their reach substantially faster at 7.5% per month!

Arming your sales team with marketing collateral not only improves their efficiency – it helps you achieve your goals, too.

Sign Up now for Chart of the Week to get a sales and marketing performance snapshot in your inbox every week!

Republished with author's permission from original post.

Jesse Noyes
Jesse came to Eloqua from the newsroom trenches. As Managing Editor, it's his job to find the hot topics and compelling stories throughout the marketing world. He started his career at the Boston Herald and the Boston Business Journal before moving west of his native New England. When he's not sifting through data or conducting interviews, you can find him cycling around sunny Austin, TX.


  1. Like the look of the chart and the interface in that link you provided, but wondered if you recommended a specific tool for sales lead management .

    Also, I’ve often dealt the sales team large amounts of branded collateral, only to hear that the majority of customers just end up never reviewing it. Is there a method you use in your design to make sure the client takes the time to review it? Perhaps an earlier article?


Please use comments to add value to the discussion. Maximum one link to an educational blog post or article. We will NOT PUBLISH brief comments like "good post," comments that mainly promote links, or comments with links to companies, products, or services.

Please enter your comment!
Please enter your name here