Jeanne Bliss was a CCO for 25 years, and now runs CustomerBliss where she leads customer experience transformation around the world with CCOs and the C-Suite. She is a co-founder of the Customer Experience Professionals Association. Her two best-selling books are Chief Customer Officer and I Love You More Than My Dog. Her newest book is Chief Customer Officer 2.0 - How To Build Your Customer-Driven Growth Engine.
A successful Chief Customer Officer can: Bring folks together who don’t normally work together. Establish clarity out of the complexity that surrounds who does what…
The work of the Chief Customer Officer is about building the business through the growth of customer profitability and company revenue. In order to connect...
When clarity of purpose steers your decision making, you uncover standard industry practices that you can shed. Can you identify legacy practices that worked...
Clarity of purpose means having a definition of what experience your will deliver. The “Everyday” company sells cups. The “Beloved” company supports parenthood. Beloved...
Beloved companies revel in being real. Their humanity and authenticity set them apart. You have an opportunity to touch customers in their lives and create...
Beloved companies blend their personal instincts with their business decisions. They become beloved because of how they connect with customers. Their humanity comes through...
How purposeful is your company in working together to determine the experience it delivers to customers? All too frequently the customer experience is the...
Belief is a core competency in beloved companies. Evaluate your company’s ability to believe, and then determine how close you are to becoming a company...
Beloved companies believe their customers and employees. This trust enables a company to encourage innovation and partnership. A beloved company gets rid of the...
Beloved companies blend commerce with their humanity, they blend their personal lives with their business lives, and they make decisions that are congruent with...
Simplicity Sofas is a beloved company and their customer service philosophy is very simple: They do whatever it takes to surprise and delight customers. They…
Download the 26-page Reality Check Audit (You'll need about 30 minutes for the exercise.) The Reality Check Audit covers the seven dimensions of building...