Jeanne Bliss was a CCO for 25 years, and now runs CustomerBliss where she leads customer experience transformation around the world with CCOs and the C-Suite. She is a co-founder of the Customer Experience Professionals Association. Her two best-selling books are Chief Customer Officer and I Love You More Than My Dog. Her newest book is Chief Customer Officer 2.0 - How To Build Your Customer-Driven Growth Engine.
All too frequently the customer experience is the unplanned collision of deliverables between the silos. A customer experience that’s knit together through the operation...
This is the platform work for a customer experience transformation journey. Here you define the stages of the experience and the moments of truth that...
Here are the five customer experience competencies that will create a reliable customer experience across the organization and earn you the right to grow. This...
Managing customers is not usually placed front and center as a priority like quarterly sales. Without a simplified and focused approach on customers as...
This is simple customer math: Incoming Customers minus Outgoing Customers = Net Growth or Loss. Managing customers as assets is about building passion across the...
The ability of leaders to motivate an organization to think collectively about its purpose and customer-centric focus is critical to your work. Segmenting the operation...
Annual planning is a missed opportunity for driving customer profitability inside the corporate machine. The silos usually pick their projects and plan their budgets...
The grand outcome of dueling silos is the random and inconsistent customer treatment delivered to customers. Your organization charts and biorhythmic service emerge most...
For 1-800-GOT-JUNK?, performing a mundane task in customers’ lives is its growth engine. It has become the largest junk removal company based on the fundamental...
What’s your story for creating the Chief Customer Officer role in your organization? Below is a brief, shorthand description for the Chief Customer Officer. If…
A Chief Customer Officer must embed two new competencies inside the operation: 1. Customer Experience Reliability - Resolving issues that create irregularity and lack of reliability in your customer...
“Deciding to be there” begins with learning about your customers’ lives and their needs, then building a solution from their point of view. Companies that...
Every business has customers who have departed. There are a variety of reasons that prompt departure. How you react to the departure will either validate that...
Beloved companies know they are defined in the fleeting moments of a customer interaction. They know the actions that come from their decisions indicate what...