Jeanne Bliss was a CCO for 25 years, and now runs CustomerBliss where she leads customer experience transformation around the world with CCOs and the C-Suite. She is a co-founder of the Customer Experience Professionals Association. Her two best-selling books are Chief Customer Officer and I Love You More Than My Dog. Her newest book is Chief Customer Officer 2.0 - How To Build Your Customer-Driven Growth Engine.
When considering if the Chief Customer Officer should lead from customer service or marketing, an execution chasm will exist with either choice. This is...
Answer ten questions to determine how close you are to being a beloved and prosperous company: Is Your Company Beloved? Do customers grow your business?When...
Beloved companies believe their customers. Its the intent and motivation – the "what" and "why" behind decisions that bond people with companies. Think of customers...
Implementing customer listening accountability is prescribed often, but very few do it well. Every piece of incoming feedback has to have an operating area that...
Do you develop a customer relationship by nurturing an investment that will grow? Take Action:Growing Customers as the Asset of Your BusinessFive Answers Every CEO...
Often when a company talks about "listening" to customers, that notion is immediately collapsed into a "voice of the customer" (VOC) program. That is...
Memory creation is the currency of your brand.Follow these actions to begin to embed "clarity of purpose" into your business. 1. Establish your priority bookend...
We know through social media that customers remember your "hello" and "goodbye."Are you deliberate in the memories you deliver at the beginning and ending...
Amy's Ice Creams in Austin Texas give applicants a white paper bag which they must convert to something which shows their creativity.Because Amy's knows...
Beloved companies "earn the right" to grow. Their experiences are reliable Their people can be counted on Their experiences are built with customers in mind…
If one customer's account moves from one provider to another, do customers feel like they have to push the restart button?Continuity of service builds...