Do You Start with the Product or Your Customer?


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At Lands’ End we gave customers a guarantee to drive our own reliability.
But we also imagined customers’ lives. That is what drove the innovation of the business.
Are you thinking about the details of your customers’ lives to grow your business?

Download the Daily Huddle Tool: Do We Know Our Customers?

Customer Bliss_Do You Know Your Customers handout

Republished with author's permission from original post.


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