Three Actions to Build an Organization With Clarity of Purpose


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Memory creation is the currency of your brand.
Follow these actions to begin to embed “clarity of purpose” into your business.

1. Establish your priority bookend customer experiences (and always be reliable in them)
2. Get rid legacy industry practices that make you look “vanilla”
3. Hire “memory makers” not just functional experts

Read More:
What a Customer Experience Consultant Can Do For You
Who is Accountable for “Moments of Truth” of the Customer Experience?
Three Tools for Evaluating Customer Experience Stages
Create a Customer Room (The Power of Public Accountability)

Republished with author's permission from original post.


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