David Dodd
David Dodd
David Dodd is a B2B business and marketing strategist, author, and marketing content developer. He works with companies to develop and implement marketing strategies and programs that use compelling content to convert prospects into buyers.
Why Sales Enablement Matters More than Ever
In most B2B companies, your success as a marketer depends to a significant extent on your ability to help the sales team sell. By...
Kill the Friction Gremlins to Accelerate Buying Decisions
In a recent survey by CSO Insights, almost three out of four respondents (73%) said that their average sales cycle for new customers requires...
Why Sales Winners Win (And What It Means for Marketers)
Last month, the RAIN Group, a respected sales training and consulting firm, published a research report titled What Sales Winners Do Differently. The report...