Dave Cooke
Dave Cooke
I leverage my 25 years experience in sales and marketing to create and implement strategic initiatives and develop educational programs that increase both revenues and profits. I take great pride in my experience in turbulent, chaotic, and transitional work environments. It is from these experiences that I have developed my commitment to collaborative teams, strong internal and external relationships, effective communication, decisive leadership, and a cohesive, collaborative strategy as keys to sustainable revenue growth.
How Value is Defined
Value is defined by the market not our passion, commitment or excitement over “it”. The “it” here is your product. Value Defined? I was reminded...
Romancing Your Legacy
We often like to romance our impact or our legacy at the companies we worked at. Take the simple honesty test. When...
Hiring Success – No Substitute for Effective Indoctrination
When it comes to hiring, nothing replaces or is an effective substitute for a new hire training, management, and indoctrination program. What is...
Shifting Marketing Behaviors from Outbound Noise
The challenges facing marketers today is shifting their behaviors from promotional outbound noise, to tangible, measurable, and meaningful value. Capturing and sharing...
Sales is a Simple Process
Sales, in its basic form, is a very simple process. In its most elemental form, sales is about discovering what people need and...
Your Business Needs a Life Style Change, not a Diet
What most businesses really need is a “lifestyle change” not a “diet”. We all know how diets work, especially the trendy ones. ...
The Standard for an Effective, Influential Leader
Most of us have a person that is their standard for an effective, influential leader and role model. That person may have been...
Confronting Risk in Turbulent Times
One of the biggest challenges confronting business owners in turbulent times is risk mitigation. Keeping the businesses running without exposing it to...
Looking for Permission to Take Action
Lately, I have discovered far too many employed people with great ideas and insights apparently looking for permission to take action. They hold...
Managing Chaos-Like Driving in the Snow
Managing my business in times of chaos, reminds me of my days driving in the snow. One of the first lessons I learned as...
Gaining Control via Grade School Management
In order gain control over their businesses there is a behavior taking place best identified as grade school management. Grade school management...
Your Best Employees are Heading for the Exits
Whether America's businesses realize it or not, many of their best employees are heading for the exits. The two biggest examples of this are found...
Managing the Company Story
Businesses are constantly working on their story. Their team of marketers and public relations wizzes are always making certain that their story and...
Your Corporate Culture is Always on Display
Your corporate culture is on display from that initial contact with your company. Businesses underestimate the intuitive senses that resonate from first impressions....
Creating an Engaged Customer Community
The sustainability of your business is defined by your effectiveness at creating an engaged customer community around your current product offering. People today...
A Resource for Visionary Leaders
Historically, one of the essential characteristics of a leader is their vision. Every great leader has demonstrated the ability to articulate where their...
New Revenues and Existing Customers
In yesterday’s blog post the discussion centered around business leaders and sales managers over-emphasizing the importance of new customer relationships and the source for...
The Sales Manager and Their Objectives
The roles, responsibilities, and behaviors of the typical sales manager are defined by the objectives by which they are measured. In most cases,...
What’s Your Buzz?
"Effectively creating and building a community around your business, you have to generate buzz so that others talk about you for you." ~ Dave...