“Effectively creating and building a community around your business, you have to generate buzz so that others talk about you for you.” ~ Dave Cooke
I have posted several blogs about the terms personalization, authenticity, and community as it relates to the customer relationship and the buying process. When it comes to the social media strategy these three terms can be summed up into one word – buzz.
When it comes to your products, services, or business, your social media strategy needs to center around creating buzz. Advocating, blasting, spamming, and presence do nothing in the social media platforms. The only program that is going to attract people to your business is the buzz you create through the information you offer, the effectiveness with which you engage others, and your ability to communicate with those that you are engaging.
Your conversations and your story is what resonates with people. When that engagement is compelling, interesting, and interactive, people will talk about you and your business. When they talk about your business they are creating a buzz. That buzz drives people to your story and is what provides you the potential to engage more people in conversation.
The key to making your social media programs attractive is to have a story, an engagement, and a conversation that creates interest. When people start buzzing about your interactions, their excitement drives others to your business. Are people buzzing about your business? If not, find ways to get them talking to you and about you. That is where it all starts.
