Dave Cooke
Dave Cooke
I leverage my 25 years experience in sales and marketing to create and implement strategic initiatives and develop educational programs that increase both revenues and profits. I take great pride in my experience in turbulent, chaotic, and transitional work environments. It is from these experiences that I have developed my commitment to collaborative teams, strong internal and external relationships, effective communication, decisive leadership, and a cohesive, collaborative strategy as keys to sustainable revenue growth.
The Language of Your Strategy
Introducing a strategy to your team is tricky, especially if the language you are speaking doesn't resonate with them. Many leaders and managers...
Business Growth and The Engaged Employee
Too many businesses are obsessed with this desire to grow sales instead of an obsession to improve revenues. The favorite investment of choice...
What’s Wrong With The Customers You Have?
What is it with the businesses today that simply do not seem to value the customers they already have? Special sign-up programs, new...
Revenue Growth Involves Understanding the ACRE Principle
The ACRE Principle focuses on the critical components necessary for revenue stabilization while encouraging intelligent investment in the resources that most profitably enable a...
Change in today’s risk adverse, fear filled environment
Today’s risk adverse, fear filled environment makes change extremely difficult and uncomfortable for many people. It is similar to finding yourself in a forest at...
If Your Employees Could Vote?
What would happen if your employees voted on your performance as a leader in your organization? How would you fare? Do you...
The Challenges in Business Leadership
There is an ongoing consensus that one of the biggest challenges in business is leadership related. When discussing the various issues businesses face,...
The Power of “Swing Voters” in a Business
In the community of any business, employees behaviorally vote on new initiatives and programs in a fashion similar to an election process. ...
Leadership and An Engaged Team
As leadership struggles to create growth and implement strategy, one critical component to the success of these initiatives is an engaged employee team. ...
Influences on the Decision Making Process
Decision Mapping When it comes to the decision making process, every great leader relies on information as an essential resource. The decision making process...
The Direct Connection to Stability
The stability of any business is directly linked to the strength of the connection between team and customer. Significant or disruptive churn in...
Where You Spend Your Money
Where I spend my money is not defined as much by what I need as by what I want. When it comes to...
Corporate Culture that Binds
Corporate culture is that one essential ingredient or component that binds the people in an organization. Much time is spent by HR strategists...
Effective Communication-More than Words
Despite what we have been told, effective communication is more than words, intonation, and inflection. Communications effectiveness (one of the eight pillars of...
Figure Out the World of Social Media
For all those who are still trying to figure out the world of social media, let me introduce you to an interesting, informative and...
True Leaders Surface in Tough Times
It is in the midst of struggles and challenges that true leaders surface. With all the content and talk around leadership, it is...
Converting Your Connections to Fans
Conversations are the key to converting your connections into advocates and fans. This applies to social media connections as well as traditional face-to-face...
It’s Your People Stupid!
The success of any business is dependent upon the effectiveness of the people in it. “You want results? Time to start re-investing in...
A Lost Art – The Ability to Communicate
Somewhere we lost our ability to communicate. Communication is “a process whereby information is exchanged between individuals.” We are in the front...
List Building – Refining the Lead Funnel
We have built our business on customer acquisition in its many flavors — building mailing-list strategies for major catalogers, developing databases for software...