It’s Your People Stupid!


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The success of any business is dependent upon the effectiveness of the people in it. “You want results? Time to start re-investing in your people“, is a great blog post by Olivier Blanchard, This post hit so many great points that I don’t need to belabor many of them. Just read it. If you want my thoughts, read on.

Right now the two most important assets an organization has are its people and its customers. Paying customers cover your bills and your team keeps the customers coming back–provided they are inspired, motivated, and valued.

A Motivated Employee is a Valuable Asset

Many businesses today are putting far too much pressure on their employees for everything. And, they are not valuing them nearly enough. Blanchard says, “a company is only as good as the sum of its parts. And by that, I don’t mean equity, technology or assets. I mean people. Invest in people, really invest in them, and your company will soar. Hire on the cheap and treat them like asses in seats, and your company will falter. It’s that simple.”

Businesses will only grow when the team grows. Lack of development, added workload with no incentives, and a lousy work environment are not stimulating. When your team is not stimulated, neither will your results be.

A big piece of our sustainable revenue model (SuRF) focuses on capturing the innovations and ideas for growth that exist within an organization. A disconnected, dysfunctional environment does not promote the sharing of ideas and discovery. A connected and empowered team does. From Blanchard’s post, “great ideas, real innovation, the next big thing, no one is going to come up with them sitting at their desk, brainstorming with a room full of suck-ups.”

You want your business to grow; remember, its your people that will get you there. it is time to connect with and invest in your real assets.

Dave Cooke is CEO of Strategic Resource Group, llc an organization specializing in helping businesses increase their revenues through effective growth initiatives and employee development programs. His contributions and insights can be found on his blog posts, SalesCooke and Sustainable Revenues. He has also developed a new program for sustainable revenues in a down economy, known as SuRF. To download this case study go to:

Republished with author's permission from original post.

Dave Cooke
I leverage my 25 years experience in sales and marketing to create and implement strategic initiatives and develop educational programs that increase both revenues and profits. I take great pride in my experience in turbulent, chaotic, and transitional work environments. It is from these experiences that I have developed my commitment to collaborative teams, strong internal and external relationships, effective communication, decisive leadership, and a cohesive, collaborative strategy as keys to sustainable revenue growth.


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