For all those who are still trying to figure out the world of social media, let me introduce you to an interesting, informative and educational resource – “Success Secrets of the Social Media Marketing Superstars.” This book was compiled by Mitch Meyerson of Mastering Online Marketing fame. Mitch has assembled a fantastic collection of social media “superstars” like Chris Brogan, Gary Vaynerchuk, Starr Hall, and Mari Smith to name but a few, including a forward by Mark Victor Hansen.
The term social media expert has been too easily applied to individuals still early in the learning curve and way short of true expertise. The value of this book is that it provides significant depth of information from people who have been engaged and successful in the social media playground. This book is packed with informational tidbits on strategies, tips, tools and pitfalls. From Gary Vaynerschuk’s commentary on transparency, “it’s all about giving a crap…to consistently pump out good content” to Deborah Cole Micek telling Twitter users, “the bottom line is you must know your tribe, what they like, what they detest, and then give them what they desire” — it is all in here.
“Success Secrets of the Social Media Marketing Superstars,” the next great informative read and knowledge resource for social media strategy and effectiveness.
Dave Cooke is CEO of Strategic Resource Group, llc an organization specializing in helping businesses increase their revenues through effective growth initiatives and employee development programs. His contributions and insights can be found on his blog posts, SalesCooke and Sustainable Revenues. He has also developed a new program for sustainable revenues in a down economy, known as SuRF. To download this case study go to: SurfWhitePaper.com.
