Managing the Company Story


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Businesses are constantly working on their story. Their team of marketers and public relations wizzes are always making certain that their story and their message is being blasted to the masses in an organized and controlled fashion.

An Organizational Breakdown

With the advent of social media and the unlimited access other businesses and individuals have to these organizations, managing the company story is a little more difficult. And, the management of internal communication has become impossible.

In today’s environment, the consistency of story the team communicates about their business is the one that lends credibility and attractiveness to the organization.

Ever been engaged in an exploratory dialogue about an organization only to find there are variety of messages and stories that the team tells about their firm? It is as if the business is disconnected and disjointed. It is that disconnect that affects the credibility, reliability, and attractiveness of the firm. ‘

When the organization cannot agree on how to communicate its mission, visions, values, and goals, how are those stories to be believed and accepted by outsiders?

The key to attracting people to your organization, be it customers, investors, suppliers, and employees, is to insure that the communication of your story is consistent, concise and clear throughout the organization. Your business story can be hatched anywhere you want it to be. However, you need to make it is internalized, shared, and embraced by the rest of your team. Otherwise, it is just simple PR and marketing noise that today’s social media world will expose as creative blather.

If your team isn’t telling your story, educate them on how to share it. The credibility of your firm is on the line.

Photo credit: Stefan

Dave Cooke is CEO of Strategic Resource Group, llc an organization specializing in helping businesses increase their revenues through effective growth initiatives and employee development programs. His contributions and insights can be found on his blog posts, SalesCooke and Sustainable Revenues.

Republished with author's permission from original post.

Dave Cooke
I leverage my 25 years experience in sales and marketing to create and implement strategic initiatives and develop educational programs that increase both revenues and profits. I take great pride in my experience in turbulent, chaotic, and transitional work environments. It is from these experiences that I have developed my commitment to collaborative teams, strong internal and external relationships, effective communication, decisive leadership, and a cohesive, collaborative strategy as keys to sustainable revenue growth.


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