Lynn Hunsaker
Lynn Hunsaker
Lynn Hunsaker is 1 of 5 CustomerThink Hall of Fame authors. She built CX maturity via customer experience, strategic planning, quality, and marketing roles at Applied Materials and Sonoco. She was a CXPA board member and SVAMA president, taught 25 college courses, and authored 6 CXM studies and many CXM handbooks and courses. Her specialties are B2B, silos, customer-centric business and marketing, engaging C-Suite and non-customer-facing groups in CX, leading indicators, ROI, maturity. CX leaders in 50+ countries benefit from her self-paced e-consulting: Masterminds, Value Exchange, and more.
Stepping Into Your Customers’ Shoes
If we could 'be a fly on the wall' observing customers' experiences what a treasure trove of wisdom we'd have! Surveys, user groups...
Ethnocentric Customer-Centricity
It's easy to be ethnocentric about customer-centricity! Enthnocentrism is the tendency to look at the world primarily from the perspective of one's own...
CEM’s Weakest Link: 3 Tips for Managing Brand Value
You're only as strong as your weakest link. You may be gambling your brand equity if the weakest links leading to the...
What’s Your ROI on Customer Data?
As prices of fuel and everyday items seem to have recently skyrocketed, most of us are putting more emphasis on metrics. We're concerned with...
Innovating the Customer Experience to Embrace Everything That Surrounds the Product
What's the difference between user experience design and customer experience design? Although the phrasing is similar, there's a real gap between the two...
Who’s Driving Value for Growth? An Opportunity for Marketers
Ability to grow a business is what distinguishes a truly great marketer, according to an article by consulting firm Booz Allen Hamilton: "In an...
Love Those Lemons: When They Complain, Make Lemonade
Negative customer feedback is a lot like biting into a lemon — the bitterness is hard to love — unless you give the lemon...
It’s Like Let Me Use Metaphors to Totally Get My Point Across
Like radical, man, but everyone tends to talk in metaphors. A picture tells a thousand words, they say. And we all use 5-6 metaphors...