Lynn Hunsaker

Who’s Driving Value for Growth? An Opportunity for Marketers

Ability to grow a business is what distinguishes a truly great marketer, according to an article by consulting firm Booz Allen Hamilton: "In an...

Love Those Lemons: When They Complain, Make Lemonade

Negative customer feedback is a lot like biting into a lemon — the bitterness is hard to love — unless you give the lemon...

It’s Like Let Me Use Metaphors to Totally Get My Point Across

Like radical, man, but everyone tends to talk in metaphors. A picture tells a thousand words, they say. And we all use 5-6 metaphors...

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