Joseph Dager
Joseph Dager
Business901 is a firm specializing in bringing the continuous improvement process to the sales and marketing arena. He has authored the books the Lean Marketing House, Marketing with A3 and Marketing with PDCA. The Business901 Blog and Podcast includes many leading edge thinkers and has been featured numerous times for its contributions to the Bloomberg's Business Week Exchange.
Is the Word Innovation Over Used
In the 1970s, Aaron Marcus programmed a prototype desktop publishing page layout application for the Picturephone ™ at AT&T Bell Labs. He became the...
The Cows Decide When It’s Milking Time
In a recent NY Times article, With Farm Robotics, the Cows Decide When It’s Milking Time, they discuss the attributes of a new technology...
The Funnel of Opportunity
In most sales and marketing schemes we like to build what we call a Sales Funnel or Marketing Funnel. In the service world, we...
Measure the Journey not the Destination
In most of my sales and marketing work, I try to use only three different measurements to guide it. I have found that though...
Can Numbers be Creative, Can Numbers be Imaginative?
Author, ERIC SIEGEL, PhD, is the founder of Predictive Analytics World and Executive Editor of the Predictive Analytics Times. Eric makes the how and...
The Beautifulness of Chaos in Sales
One of my pet-peeves is this process thinking mentality that we can apply a tool like value-stream mapping and create a more efficient sales...
Are Your Personas Flawed?
You validate with the marketplace all those User Personas or Buyer Personas that you create. There is a lot of science to them backed...
A Learning Platform for Design Thinking
Dr. Charles Burnette has been a frequent speaker in European design schools and at the European Union’s Cumulus Program on Design Education and is...
A Case for 2 Vision Statements
When you read most vision statements, at best, they provide lip service to the customer. I have a tendency to agree, your vision statement...
Good Work is About Vocation
Good Work is About Vocation, 0 One of the founding partners of Zingerman’s Community Businesses and the author of a number of articles and books...
Best Stories About Value Are About Users
In discussing Goods Dominant Logic (Gd-Logic) versus Service Dominant Logic (SD-Logic), I probably over simplify the message when I use the comparison that GD-Logic...
Sales Stories: Are You Creating the Wrong Heroes?
0 An outline of most sales stories that you will see goes something like this. First, you must grab their attention or the hook. Second,...
Does Your Team Want to Be Extraordinary
Four patterns of extraordinary teams: Energized Connected Hopeful Changed I asked author Geoff Bellman that question in a past podcast. I also added, does a…
The Sales Rule of Opposites
In sales, I like to break things down to the simplest component. Selling is tough enough without making complicated with all these forms, scripts...
Is there Higher Value in Outcome-Based Pay?
Recently my work has centered on jobs that allow me to expand my thinking in the area of Outcome-Based Thinking. I have been fortunate...
Customer Acquisition Time for a Startup
I read a book over 25 years ago I believe that was called Take a Chance to Be First: The Secrets of Entrepreneurial Success...
Storytelling: Helping other People Come to Their Own Conclusions
Annette Simmons wrote the book, The Story Factor (2nd Revised Edition), and a hidden gem, Territorial Games. The Story Factor became a classic when...
The Sales Story Funnel
A common sales exercise is to have a new salesperson state in a paragraph what they do for the company. They are then asked...
Tranmedia Storytelling: A Medium for Engagement
I asked Andrea Phillips an award-winning Transmedia writer, game designer and author, Marketing has moved from being a medium to get the message out, more...
Storytelling: What Data Can’t Talk About
Everyone is told to tell stories. In sales and marketing area, we are told that to have people listen to us and remember what...