Joseph Dager
Is Your Sales and Marketing Process 100 Years Old?
Technology is amazing. I have worked with primarily SaaS type companies over the past 5-years and amazed at the technology advancements and sophistication during this time. There seems to be no end to technology. Even adding to this is the amount of sophistication that...
Does Your Marketing Practice Futuristic Thinking
Author Amy Webb (The Signals Are Talking: Why Today’s Fringe Is Tomorrow’s Mainstream) states “THE FUTURE DOESN’T simply arrive fully formed overnight, but emerges step by step. It first appears at seemingly random points around the fringe of society, never in the mainstream. Without context, those points can...
Outcome-Based Thinking In Your Marketing
In a past podcast with Grant Leboff, Selling in the Digital World and author of Digital Selling: How to Use Social Media and the Web to Generate Leads and Sell More, we briefly touched upon today’s sales funnel. He reminded me that the original sales...
Stephen Wunker on Jobs To Be Done
After many years of practice, this fall there seems to be a proliferation of material being published on the popular Jobs To be Done theory. One of the recent books on the subject is a long-time favorite author of mine, Steve Wunker. Steve’s book, Jobs...
The Best Sales Question is not Why, it is What
The premise of the book by Michael Bungay Stanier’s titled The Coaching Habit: Say Less, Ask More & Change the Way You Lead Forever. is to teach managers how to make coaching part of their everyday job. In it, they drill down on 7 essential...
Creating a Perfect Pitch
Founder of One Perfect Pitch, a consulting firm based in San Francisco, Marie Perruchet introduces her new book on the art of pitching “One Perfect Pitch: How to Sell Your Idea, Your Product, Your Business–or Yourself”. Related Podcast: Perfecting Your Pitch Download PDF of Transcription Note:…
Role of Marketing after the Sale
I am a big advocated of building your funnel from opportunity versus depletion. An excerpt from a previous Business901 blog post: Most marketing funnels concentrate on building linear step by step plans. They think of gathering a large group of prospects and narrowing them down through...
The Process of Imagineering
The Imagineering Pyramid: Using Disney Theme Park Design Principles to Develop and Promote Your Creative Ideas was Lou Prosperi first book in the Imagineering Toolbox Series. When not visiting Disney parks, Lou is a manager, technical writer, instructional designer and former game designer. Lou’s book outlines...
Turning The Disney Way Into Your Way
Bill Capodagli has nearly three decades of management consulting and corporate research expertise. Bill co-authored the best-selling business book, The Disney Way, 3E: Harnessing the Management Secrets of Disney in Your Company, now in its 3rd edition. The first edition was cited by Fortune...
Your Digital Footprint: Is Good, Good Enough
How Good is Your Digital Footprint? Kristin Zhivago is president and co-founder of Cloud Potential LLC. They offer best-practice analysis and improvement of a company’s digital impact, mostly working with companies that have historically done well in their space but are now being surpassed – even blindsided...
Building a Lean Marketing Funnel
A marketing plan is not anything more than a hypothesis. It is the ability to learn from them and build on each conversation is what makes a plan plausible. Most marketing funnels concentrate on building linear step by step plans. They think of gathering a...
10 Steps to Building Community
One of the buzzwords these days is community. Most brands struggle with creating community, and the first reason is that most brands want the community to be about them. I like to take a different approach, why build one at all? Or, why not...
4 Powerful Words: What Do You Think?
Exactly, respect for people. I read a good story J.W. Marriott Jr. who said the four most powerful words he knows is ‘What do you think?’ So I was asking folks what do you think? Here’s a plan, what do you think, and then...
Breaking thru Sales Deadlocks
Dealstorming” is Tim Sanders’s term for a structured, scalable, repeatable process that can break through any sales deadlock. He calls it “a Swiss Army knife for today’s toughest sales challenges.” Dealstorming: The Secret Weapon That Can Solve Your Toughest Sales Challenges drives sales innovation by combining...
Disruptive Innovations: Greatest Pain + Easiest to Measure
Yesterday’s podcast excerpt with Tim Sanders, ended this way, Joe, doesn’t that sound like sales? I mean, we have to solve a bunch of our little prospecting presentation closing problems just to get the right to solve the customer’s problem, and quality works exactly the...
Nine Principles of a Sales Intervention
In today’s sales the complexities have increased dramatically. We no longer are just about solving a problem but now we often confronted with building consensus. A good example of this is outlined in a recent book called The Challenger Customer: Selling to the Hidden...
Innovation at the Cleveland Clinic
Thomas J. Graham, MD, was the Chief Innovation Officer of Cleveland Clinic and Vice Chairman of Orthopedic Surgery. A prolific inventor with nearly 50 worldwide patents and a serial entrepreneur, he is a renowned orthopaedic surgeon whose practice is the premier destination for the...
Can Drive to Delight Principles Work for You?
Mercedes has the money. They have the luxury automobile. They can create a customer experience. What about us poor folks? Can we do something similar to Mercedes? – I asked that question of Joe Michelli the author of a new book, Driven to Delight,...
Six Steps For Creating Any Marketing Campaign
If there’s positive buzz AND we offer hope AND an enabling environment AND a sticky solution AND expanded comfort zones AND the right inviter This is the shorthand version of a change effort that Les Robinson depicts in the book, Changeology: How to Enable Groups, Communities, and…
Don’t Start with a Process, Start with a Problem
In most of my presentations, I start at the very beginning by addressing the fact that for close to a decade now I have been presenting on the subject of using Lean in Sales and Marketing. Along the way, I have seen the gradual...