Joseph Dager
Joseph Dager
Business901 is a firm specializing in bringing the continuous improvement process to the sales and marketing arena. He has authored the books the Lean Marketing House, Marketing with A3 and Marketing with PDCA. The Business901 Blog and Podcast includes many leading edge thinkers and has been featured numerous times for its contributions to the Bloomberg's Business Week Exchange.
Do You Give the Customer the Proper Insight?
How many times have you walked away from a sales presentation wondering why the customer just did not get it? Why can’t they see...
Unlocking the Potential of Consumer Behavior
A serial entrepreneur having founded multiple start-up companies, including one of the first profitable Internet enterprises. Eric V. Holtzclaw is the Founder/CEO of Laddering...
The Ideal Container is No Container
Ideal Marketing is No Marketing Ideal Sales is No Sales What is Ideality? As defined in the book, Systematic Innovation: An Introduction to TRIZ (Theory…
A Non-Lean View of Servant Leadership
Terri Griffith in her book The Plugged-In Manager describes an easy-to-understand framework for plugging in, explained through three core practices: Stop-Look-Listen: What does your data...
Does a Change Edict Work?
oe: David, you are saying that for change management that it’s not like we just throw everything away. We are keeping some of it...
Improvement should be based on the Customer View of Value
My discussion with Mike Bremer,President of The Cumberland Group focused on understanding what really drives and sustains improvement. Mike had some great perspectives and...
Should we be using Job Stories?
I have not gone all in on Customer Journey Mapping and Customer/User/Buyer Personas because the vast majority are created without the Customer/User involvement. Though...
Challenging Traditional Sales Myths
As many of you know, I am a big fan of Matt Dixon’s work, book, The Challenger Sale: Taking Control of the Customer Conversation. ...
Challenging The Challenger Sale
What sets apart the The Challenger Sales Reps? Who so happen to be the most successful sales reps. In the book, The Challenger Sale: Taking...
Are your Sales Calls 2-Legged or 16-Legged?
Is Selling a Team Sport? I think so, and so much so that I wrote the eBook, Lean Engagement Team. In the book, I...
The Misnomer of Thinking out of the Box
Do you want to innovate? Try something new? You surround yourself with a bunch of creative people, go offsite and have a brainstorming session....
Keep Users Happy, and Customers Follow
Half of all consumer purchases are either transacted online or driven by online research and word of mouth. To succeed in the digital marketplace,...
In Service, A Clear Process Matters
Besides having a clear brand promise we need a clear process for staff to be able to engage effectively with customers. Processes and Standards...
Theory of Constraints = Buffer Management
Dr. Eli Goldratt, founder of the Theory of Constraints, said Reaching The Goal: How Managers Improve a Services Business Using Goldratt’s Theory of Constraints...
Reduce Customer Effort, Get More Business
Sound like a pretty easy thing to do? See what Eric Michrowski a globally recognized leader in combining Human Performance, Operational Excellence and Process...
Customer Delight does not equal Customer Loyalty
The Challenger Sale author Matt Dixon, is my guest next week on the Business901 Podcast, and though I could not resist talking about The...
Make a Quick Impact on the Customer Decision Process
I have talked for many years that your marketing process should follow the decision process of your customer. Even to the extent that I...
The Power of 3: QFD, Taguchi, TRIZ
Dr. John Terninko has integrated his diverse experience base (electrical engineering, operations research, organizational development, teaching, continuing education and management consultation) to develop a...
Innovators Congenital Myopia
It’s all about breaking the old business model and innovating new models. In with the new, out with the old is every innovator’s mantra....
Can a Process Really drive Innovation?
Can a process really drive innovation? If we call Lean 3P a standard process, how would that accelerate, let’s say, a learning cycle? These...