Joseph Dager

Value Stream Mapping your Marketing

I advocate the use of the value stream map to outline your customer’s buying process and to vividly demonstrate how your marketing efforts mimic that process. Consider the map as a tool designed to highlight activities. The current state serves as a guideline to communicate...

Constant Feedback makes for Continuous Work Flow

Next week my podcast is on the subject of Quallaboration which is the relationship between Quality and Collaboration. Jim Benson, the person behind Personal Kanban was my guest and this is an excerpt from the upcoming podcast; Joe: Talking about Quallaboration, I relate it somewhat...

Value Stream Mapping differs in Lean Marketing

In the Lean Marketing concept Value Streams differ from the more traditional approaches found in other Value Stream Mapping Process. It’s primary focus is not the discovery of waste but of process improvement with a very specific strategic intent, delivery of superior value for...

Rapid Decision Making enabled thru Lean Accounting

Lean Accounting provides the strategic tools for lean management by focusing on visual shop floor measures for Rapid Decision Making; coupled with management accounting tools for longer term planning. Lean accounting is an integral part of the lean management system, as well as a...

Can Voice of Customer deliver?

In Dr. Reidenbach’s book, Listening to the Voice of the Market: How to Increase Market Share and Satisfy Current Customers, he makes a strong case that obtaining the Voice of Customer is just not good enough, it must be Voice of Market. He maintains...

Unclear Customer Value leads to Failure

All of us know we must distinguish ourselves in the marketplace to be successful. However, do we go to the marketplace to find that unique dimension of matched value is? In fact, there’s been study after study showing that we don’t even get out...

QVC of Marketing Flow

QVC is the leader in multi-channel retailing — a televised shopping service that broadcasts live retail programming 24 hours a day. It’s a vast virtual shopping center, offering a wide variety of products including jewelry, apparel, electronics, home furnishings, and beauty. They understand marketing...

Linking the 4Ps to Lean Marketing

This week I was challenged that I had spent little time creating the linkage between Lean Marketing or the Value Steam Marketing concepts and the classic 4 P’s. The reason why is that I believe marketing has changed from the 4 P’s to a...

What you can Learn from the Military on Cadence

If you have not been part of it you may not appreciate the military term of cadence. I spent 3 years in the 82nd Airborne running 2 miles a day to the sound of a voice similar to this.. 30 years later, I can still...

Are you managing your Marketing Queue effectively?

When I watch this video, I can only think how many times that I have done this! When you think of managing your queue, what causes a story, task or even a customer to get shuffled like this? The frustration occurs of course because...

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