The Power of 3: QFD, Taguchi, TRIZ


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Dr. John Terninko has integrated his diverse experience base (electrical engineering, operations research, organizational development, teaching, continuing education and management consultation) to develop a unique intervention style for organizations. He has been teaching and using TjohnellendaveRIZ for 13 years. Consistent with his professional life of being on the cutting edge in QFD and Taguchi for 23 and 27 years, respectively, John has integrated TRIZ, QFD and Taguchi in his approach to design problems.

I can honestly say that John’s Step-by-Step QFD: Customer-Driven Product Design, Second Edition book, besides being on’s top 50 Management book list, is the “raggiest” book on my bookshelf.  His Systematic Innovation: An Introduction to TRIZ (Theory of Inventive Problem Solving) (APICS Series on Resource Management) is being used by universities and industry for training. John has been advocating getting out of the office and seeing customer for over thirty years. It was my honor to have him on the podcast.

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Joseph Dager
Business901 is a firm specializing in bringing the continuous improvement process to the sales and marketing arena. He has authored the books the Lean Marketing House, Marketing with A3 and Marketing with PDCA. The Business901 Blog and Podcast includes many leading edge thinkers and has been featured numerous times for its contributions to the Bloomberg's Business Week Exchange.


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