Storytelling: Helping other People Come to Their Own Conclusions


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Annette Simmons wrote the book, The Story Factor (2nd Revised Edition), and a hidden gem, Territorial Games. Annette SimmonsThe Story Factor became a classic when 800-CEO-READ named it in their book as one of The 100 Best Business Books of All Time (Penguin, 2009). Annette is the founder of Group Process Consulting.

One of the gems from the interview:

Annette: Storytelling is not clear and focused because you’re pulling out details that could be interpreted in several different ways. But the only way you can get someone to participate, i.e. called listening to story, is to leave room for them to make their interpretations. Storytelling at heart is about helping other people come to their own conclusions because they value theirs more than they value yours.

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Joseph Dager
Business901 is a firm specializing in bringing the continuous improvement process to the sales and marketing arena. He has authored the books the Lean Marketing House, Marketing with A3 and Marketing with PDCA. The Business901 Blog and Podcast includes many leading edge thinkers and has been featured numerous times for its contributions to the Bloomberg's Business Week Exchange.


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