Joseph Dager
Joseph Dager
Business901 is a firm specializing in bringing the continuous improvement process to the sales and marketing arena. He has authored the books the Lean Marketing House, Marketing with A3 and Marketing with PDCA. The Business901 Blog and Podcast includes many leading edge thinkers and has been featured numerous times for its contributions to the Bloomberg's Business Week Exchange.
Profound knowledge for Lean Marketing
This past Thanksgiving, I had the pleasure of reviewing the Four Days with Dr. Deming Videos for the first time. Not sure, I would...
Lean Marketing: Sales Quotas lead to Waste
When everyone thinks of Lean they think of Muda or the waste. I am a firm believer that you never directly attack Muda in...
#1 Podcast of the Year, A3 Problem Solving
Tracey Richardson, president of Teaching Lean Inc. discussed A3 Thinking and Lean Problem Solving last May on the Business901 podcast and easily outdistance everyone...
Apply Lean thinking to Sales and Marketing
Corporations can no longer prosper in a system designed for excess supply. The simple fact is that supply exceeds demands in most cases. You...
Starting with Lean A3 Thinking in Marketing
How do you start using A3 thinking in you Marketing? The best way is to start is by solving your own problems. Take an...
Introduction to Marketing with A3
Most of our marketing centers on providing a solution for our customers. Everyone has a solution and just about all of them can be...
Manufacturing to Healthcare, the Tale of Lean Six Sigma Consultant
Jason Kilgore is much more than just your typical Lean Six Sigma consultant. I ran across Jason on the web answering a LinkedIn question...
Lean Marketing is a Problem Centric Discipline
Cisco took a stand with this company where they solved the problem first before providing a solution. Of course, this could have been risky...
Rehearsing your next Sales Call, why not?
Tim Brown is the CEO of innovation and design firm IDEO, taking an approach to design that digs deeper than the surface. Having taken...
Can we build organizations to foster good ideas?
New ideas come from networks and forming new networks create new ideas! People often credit their ideas to individual "Eureka!" moments. But Steven Johnson...
Best Marketing Advice Ever, yes Ever!
Recently on a podcast I had with Chad Smith of the Constraints Management Group I asked the question, "Why did McGraw-Hill come to Carol...
Interpretations of Data
If we did not have uncertainty we would not need statisticians says Kaiser Fung on the Business901 podcast. Kaiser is a statistician with more...
Adding Customer Value in Development at Xerox
This Business901 Podcast featured Patrick Waara talking about Xerox's use of Agile techniques. Pat has been with Xerox for nearly 25 years teaching Lean,...
Is the war room Still Useful?
The war room has been around forever and of course the original use was by generals. This enabled them to visualize the field of...
Online collaboration is leading the way for Lean Marketing
Businesses and individuals are becoming exponentially more productive and efficient thanks to the innovations that connect them. Between email, Skype, and telecommuting, the landscape...
How long should your meeting be?
Have you always wondered why your problem solving meetings failed before they even started? How do you calculate the actual time that you need...
The 7 step Lean Process of Marketing to Toyota
I have to preface this saying that this is pure conjecture on how to sell to Toyota. I have no product or client at...
Best Practice for Self Coaching – Leadership 901 Podcast
A special treat for me was to have Howard Guttman on my podcast. Howard is the principal of Guttman Development Strategies, Inc. (GDS), a...
Using Control Points to Manage in Lean – Flinchbaugh
This is a transcription of a Business901 Podcast, Can Control Points add Value in Lean? with Jamie Flinchbaugh of the Lean Learning Center. Flinchbaugh...
Marketers must understand the systems they manage.
During the past several years, I have seen more marketing efforts geared towards increasing prospects at the top of the marketing funnel. This has...