Joseph Dager
Joseph Dager
Business901 is a firm specializing in bringing the continuous improvement process to the sales and marketing arena. He has authored the books the Lean Marketing House, Marketing with A3 and Marketing with PDCA. The Business901 Blog and Podcast includes many leading edge thinkers and has been featured numerous times for its contributions to the Bloomberg's Business Week Exchange.
Where is the path in Continuous Improvement for Sales and Marketing?
In the sales and marketing process we have always stayed away from a process. Things were just not consistent enough to enable us to...
Does your Value Proposition speak of the Customer Experience?
When most organizations think about their value proposition, they think about the tangible benefits that the organization offers or how much better they are...
7 Habits, Getting Things Done and now, Personal Kanban
I started practicing and finding Personal Kanban an answer to many years of frustration in looking for a time management system that allowed me...
Kill the Sales and Marketing Funnel
The Sales and Marketing Funnel is a theory that needs to be laid to rest. A linear approach to predict, plan, and proceed is...
Why A3, Why now in Lean thinking eBook
Mike Osterling, the President and Principal Consultant at Osterling Consulting was my guest on the Business901 podcast, Why A3, Why Now in Lean Thinking?....
Why does sales and marketing operate to a different quality standard?
After reviewing the new edition of Juran's Quality Handbook: The Complete Guide to Performance Excellence 6/e, I wondered why companies hold the entire...
Making Sense of Social Messiness
I encourage you to sample the first 2 minutes of this podcast. This is a tool-less conversation about social media. We actually started out...
Improve Collaboration by using Medieval vs South Park Figures
Ingenious isn't it. More than 13 million people across the world have discovered Kingdomality, an extraordinary way to learn about others, maybe more than...
Using Agile in Management
This is a transcription of the Business901 Podcast, Should you Manage your Organization with Agile Techniques?. My guest was Steve Denning's, author of the...
PDCA for Lean Marketing, Knowledge Creation
Professor Ikujiro Nonaka in the book, The Knowledge-Creating Company: How Japanese Companies Create the Dynamics of Innovation proposed that organizational knowledge is created through...
Lead Generation through the Lean Marketing Lens
Francois Gossieaux, co-author of The Hyper-Social Organization: Eclipse Your Competition by Leveraging Social Media was stopped in the hallway for this quick interview and...
Ask not what sales can do for you, ask what you can do for sales!
In what ways can Sales and Marketing impede lean thinking? I saw that question on LinkedIn and just had to join the conversation. My...
Start with A3 for Continuous Improvement in Sales and Marketing
Certainly in these days of information overload and web analytics we have more information than ever before to make our decisions with. I believe...
Why A3, Why Now in Lean Thinking?
Mike Osterling, the President and Principal Consultant at Osterling Consulting was my guest on the Business901 podcast and our discussion centered around A3 problem...
Using A3 for Special Causes – Lean for Haiti
January 12, 2010 marked the one year anniversary of the earthquake that devastated Haiti. A fellow Lean Blogger, Mark Graban of http://leanblog.org was fortunate...
The Marketing Knowledge Spiral
When most think of a marketing funnel or Marketing with PDCA, they tend to think of a stage by stage progression. I contend that...
PDCA Cycle introduction to Lean Marketing
The Deming Cycle or The Plan-Do-Check-Act (PDCA) model is a proven framework for implementing continuous quality improvement. It originated in the 1920s with Walter...
Have you been told to increase sales this year?
Increasing or sometimes just maintaining sales is a major challenge for a company these days. Many companies will receive an edict that we want...
Future Framework for Understanding your Customers
I think this is an interesting framework that is worth exploring this year. This decision model closely resembles where I think sales and marketing...
Lean Marketers should read Radical Management
Steve Denning has written an excellent book portraying Lean and Agile techniques to the practice of management. Many of his thoughts parallel mine though...