Joseph Dager
Joseph Dager
Business901 is a firm specializing in bringing the continuous improvement process to the sales and marketing arena. He has authored the books the Lean Marketing House, Marketing with A3 and Marketing with PDCA. The Business901 Blog and Podcast includes many leading edge thinkers and has been featured numerous times for its contributions to the Bloomberg's Business Week Exchange.
Drucker and Deming = Lean Marketing
Peter Drucker moved management away from the the command and control theories of the past bringing the concept of setting objectives and allowing teams...
Lean thinking on Value Enhancement eBook
This is a transcription of the Business901 podcast, The Lean Thinker on Value Enhancement (Lean) with Adam Zak (@leanthinker), founder and chief executive officer...
Practical Approach to Innovation used by Disney
Innovation requires a balance between ideas and reality. In this segment Ed Muzio describes a method of keeping those two competing elements in balance...
Creating a Great Workplace
Ed Muzio, president and CEO of Group Harmonics was my guest on the Business901 Podcast. We had a great discussion on his new book,...
The Linkage of Customer Value
Customer Value seems old hat and so un-marketing like in this day of Social Media, Analytics, Inbound-Outbound, Trending and Buzz. However, the successful companies...
Outside in Strategy- Customer Value
This can serve as an introduction to tomorrow's Business901 podcast with Christine Moorman. Christine is the co-author of the book (Amazon Link) Strategy from...
Lean Marketing shortens Marketing Cycle and increases Life Cycle
Why Lean Marketing? Because it is the Future of Marketing The Value Stream Map is a lean tool to analyze the value stream. Value Stream...
Lean Marketing Creates Knowledge for the Customer
Why Lean Marketing? Because it is the Future of Marketing Many people visualize their marketing cycle through the use of funnel thinking on...
Better Communication take the focus off yourself
Drew Kugler is now in his fourth decade of helping people and organizations around the world make sustainable progress in developing their willingness to...
Are you an influencer?
The word of business is changing. Your typical hierarchy structured in an organization chart may still exist but the age of communication has really...
My Stab at the Lean (Agile) Marketing Manifesto
In February 2001, 17 software developers met at a ski resort in Snowbird, Utah, to discuss lightweight development methods. They published the “Manifesto for...
Faster, Better, Cheaper is the Norm. What are you doing different!
That’s right the old Mantra; Faster, Better, Cheaper is the norm nowadays. It really is not separating you from the crowd, it is only...
Profiting from Customer Value
I had the pleasure this past week of interviewing the co-author of the book Strategy from the Outside In, Christine Moorman for an upcoming...
What does a Customer want?
Do you remember the movie What Women Want? After Mel Gibson slipped and cracked his head it led him to be able to hear...
World of Work Will be Witnessing 10 Changes
Gartner Says the World of Work Will Witness 10 Changes During the Next 10 Years The world of today is dramatically different from 20 years...
Why Lean Marketing? Because it is the Future of Marketing
For the marketing people, a lean presentation is a good time to sit back and relax because its application has absolutely no applicability to...
Converting Storyboarding to Marketing or Value Stream Mapping
This storyboarding process used by Disney is just absolutely sensational. Disney was a storyboarding freak! Not only does a storyboard allow for a dress...
A Quick Tool for Value Analysis
Customer Value is the ultimate metric for your business to track and is the best leading indicator for future market share. Defining value can...
If you want to become Best in Market, What do you do?
This is the transcription of the podcast I had with Dr. Eric Reidenbach, creator of the 5Cs of Driving Market Share and founder of...
Roadmap for Customer Validation
I have always been a big fan of The Discipline of Market Leaders: Choose Your Customers, Narrow Your Focus, Dominate Your Market by Treacy...