Areeya Lila

How to build a sustainable business with customer loyalty

Keeping a customer is so much cheaper than acquiring a new one- a discussion for eCommerce Customer trust precedes loyalty. You must engage your customers first, provide them top-notch service, and make sure always to offer additional value with your products. These may seem easy,...

How customer experience defines today’s eCommerce

Data-driven segmentation and personas drive digital personalization The skyrocketing consumer demand continues to cause more aggressive competition in the online retail industry. It is undeniably one of the most thriving industries in the world today, magnified by the Covid-19 pandemic. The common thread amongst the...

How personalization in CX improves your ROI

Not getting enough from your investments in data? Look into more personalization. Worldwide online buyers are expected to reach 2.14 billion by the end of 2021 according to Statista. The increasing number of online consumers has prompted a higher demand and tougher competition in online...

The what, how, and oh- yeah’s of working with customer personas from data

Learn how to leverage customer data in the form of personas to improve marketing personalization. See why it is so important for today's marketers in this article. As a business owner, you've probably struggled with several things to drive customer conversion. One of the most...

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