Areeya Lila

When Customer Personas Meet Customer Data

How to manage personas in your CDP to get more personalized campaigns As a retailer, you likely have a good understanding of your target customers, including their demographics, behaviors, and preferences. This understanding can be further enhanced through customer personas, fictionalized representations of your ideal...

How to influence customer loyalty with your existing customer data

The most effective marketing is based on data. By understanding your customers and their preferences, you can more efficiently target your marketing efforts to create loyalty. The trends toward generating customer loyalty are harder than ever, where 88% of consumers say it takes three...

AI-Driven Customer Marketing: How It Works and Why You Need It

To have a successful business, you need to focus on customer marketing. This involves gathering customer data and using it to improve your marketing strategies. Many businesses now use AI-driven customer marketing models, which effectively increase conversions. This blog post will discuss how these...

Build Audiences Not Lists: How CDPs Have Changed the Way We Do Customer Marketing

Do you remember when creating a target audience was the only way to compile a list of email addresses? Well, those days are long gone! Customer data platforms (CDPs) have revolutionized the way we do customer marketing. You can build target audiences in real-time...

Who are you gonna call? Churn Busters!

How to deploy data-driven customer retention strategies and stop that evil churn. Nowadays, generating personalized experiences for your patrons is crucial if you want to stay ahead of the curve. 70% of people feel more inclined to remain loyal to a company that tries to...

The Future of work: marketers must learn to wield the data, connect the systems...

As we move into the future of work, marketers must learn to wield data more effectively to connect the dots between various systems and create truly personalized customer experiences. This is where a customer data platform (CDP) can be extremely valuable. photo from canva pro…

How Companies Profit from Customer Data: Unifying & Consolidating Data for Predictive Analytics

Companies have long realized the value of data. It's been said that data is the new oil. But many businesses may not realize just how valuable their customer data is. This blog post will explore how companies can profit from customer data by unifying...

More Conversions Through Improved Customer Engagement

So you've captured their attention. What's the best way to keep it? It's critical to focus on customer engagement for your business to grow. Personalization is a fantastic approach to meeting this objective. There are various methods for personalizing the customer experience, and we'll go...

4 Ways to Personalize Your Customer’s Experience for Greater Engagement and Sales

Would you like to have a more personal relationship with your favorite brands? Of course, you would! And that's where personalization comes in. Personalizing a customer's experience means tailoring what they see and how they interact with your brand to make them feel special....

How to Improve Your Customer Retention Rate using CX Tech the Right Way

eCommerce retailers need to focus on human experiences, not just metrics There's no question that customer retention is key to a successful business. In fact, according to research from Bain & Company, increasing customer retention (CR) rates by 5% can increase profits by 25-95%. So...

Revisiting the RFM Marketing Model: tips on how and why customer segments improve performance

If you're a marketer, then you know that understanding your customers is key to creating successful marketing campaigns. And one of the best ways to understand your customers is through the RFM marketing model. RFM stands for recency, frequency, and monetary value, and it's...

What are Online Offline Experiences?

How a Customer Data Platform Solves Siloed Data in Your Business The online and offline customer experiences are more intertwined than ever before. To provide a great customer experience, you must understand and orchestrate the customer journey across all channels. This challenge can be difficult...

How Unified Customer Data Benefits More Than Just Marketing:

Aligning Sales, Marketing, and Customer Success Did you know that sales, marketing, and customer success should all access the same customer data? When these teams can work together effectively, it's called a "unified customer view." A unified customer view provides a complete picture of each...

Travel and Hospitality: 5 Best Practices for Travel and Hospitality Companies Implementing a CDP

As a marketer or eCommerce owner, you know the fierce competition in travel and hospitality. The industry is surging from everyone stuck at home and finally establishing the plan they used to have before the pandemic. Travel is great for data because the industry...

Challenges eCommerce marketers and retailers look to fix with a CDP

Marketers need to be more data-driven, but some key challenges prevent it Ecommerce can be difficult to succeed in, with many challenges that marketing teams must fix. Among those challenges are building an effective customer relationship management strategy, acquiring and retaining customers, and understanding the...

Preparing your customer experience for the retail high season

Here are tips for eCommerce owners on meeting your customer's expectations for CX Now is the time to prepare your customer experience for the retail high season. You may be wondering what you can do to get ready. Let's look at ways to prepare your...

CX is king: How Retailers Evoke Emotional Experiences to Increase Conversions

How to use Customer Experience Marketing to increase sales conversions The world of eCommerce is constantly changing and evolving, with new brands entering the space with a unique take and offer. Brand values and Customer experience (CX) have never taken as much space as the...

Best Practices in Implementing a Customer Data Platform for Retailers

Gain these ten marketing efficiencies without sacrificing customer experience in-store or online Customer data is one of the most valuable assets a retail company has, but to unlock all its power within, retailers need an effective tool that helps them extract customer information from various...

Making those marketing dollars go further with customer experience

How efficient growth starts with key segmentation for retention and referrals There’s no doubt that marketing is an important part of any business. But when budgets are tight, it’s essential to make every dollar count. One way to do that is by focusing on customer...

How to Create Customer Personas and why working from data grows your business

Guide to more sales and marketing efficiency from advanced segmentation automation and data-driven customer personas Marketers and product designers, for that matter, have used customer personas to gain empathy for their target audience to ensure that they solve the problem and meet the expectation of...

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