Areeya Lila

The value of integrations to your CDP now and looking ahead

Considerations with building your single customer view and customer metrics Many customer data platforms (CDPs) on the market, each with its strengths and weaknesses. How do you choose the best one for your organization? One important factor to consider is how well the CDP integrates...

Navigate Marketing Transformation with data, process, and a CDP

How to run customer-centric marketing operations and achieve digital transformation To navigate the ever-changing waters of marketing, it's important to arm yourself with data, process, and personalization. These three tools, like dynamic landing pages, email automation, and customer data platforms (CDP), will help you make...

Data-driven customer personas – unlocking the love

In business, we often talk about numbers. But what do those numbers mean? When it comes to an understanding your customers, data is key. By looking at your customer data, you can form real, data-driven customer personas. And once you have those personas, you...

Customer Engagement: Using personalization to move the needle on growth

So, you've gotten their attention. How do you keep it? It is important to focus on customer engagement to move the needle on growth. Personalization is a great way to achieve this goal. There are many different strategies that you can use to personalize the...

Context is Key: How to Build Up Your First-Party Data for more effective advertising

We've all heard the saying "context is key." and nowhere is that more true than when it comes to data. By taking a contextual approach to data management, you can create a more secure and private experience for your customers. In this post, we'll...

How connecting customer data can help your eCommerce business

Data-driven growth sets the bar high in digital marketing and leads to superior customer experience Customers are your brand's most important asset. Feedback from them - understanding their needs, expectations, and preferences regarding you or any other entity in delivering an excellent customer experience is...

Customer personas in the era of AI

Beware of Bias in your data sets and practices. Putting together building blocks and syncing audiences across marketing platforms. The revolution in marketing analytics is thanks to advanced algorithms and machine learning (ML), which have allowed marketers to personalize their approach at every stage of...

How to use customer segments in omnichannel campaigns

Six steps to reaching your customers with marketing segmentation and personalization How do you create a successful omnichannel campaign? Omnichannel campaigns are key to reaching customers where they are when they need it. By targeting customer segments and creating tailored messages for each group,...

Improving lead scoring with better customer data

You can use customer data to improve your lead scoring and prioritize the leads that are most likely to convert. Lead scoring has become an increasingly popular method of prioritizing leads to target potentially interested customers better. Lead scoring is especially useful for B2B companies...

Five personalization strategies that lead to data-driven eCommerce customer experiences

Strategies that marketers implement to make each customer engagement more profitable. It's no secret that personalization is key to a successful eCommerce business. Research shows that 63% of consumers will stop buying from a brand with poor personalization tactics. So how can you go about...

Adding customer data platform to your marketing stack

Five key features you need to consider and a look at who uses it To succeed in marketing, you need a well-rounded stack of tools. Could you add a customer data platform (CDP) to your marketing tools? CDPs help businesses collect, unify, and activate customer...

Why marketers need CDPs for Customer Loyalty

The benefits of unifying loyalty and CDP data. Three CDP use cases for customer loyalty. Enterprise customer data platforms are useful for improving loyalty by giving personalized and consistent experiences to all customers at any time. The CDPs aggregate your company's information, making it...

What is a customer data platform for eCommerce

Where this software fits in your business and technology landscape and two valuable use cases to get you started The Customer Data Platform (CDP) has been implemented by leading e-commerce companies to power their customer experiences and make personalized offers that drive profits. Here is...

Best CDP for customer personas

Different customer data platforms have sprung up. Which ones will help you discover customer personas from the data you have. Creating customer personas can be an essential part of any eCommerce business because they define your valuable audiences yet are cheaper to engage. By understanding...

What is an eCommerce CDP, anyway?

A customer data platform is more than just CRM. Learn how it can fuel online marketing objectives and drive business growth Don't worry; if you're scratching your head right now wondering what an eCommerce CDP is, you're not alone. Most business owners have never heard...

What does a customer data platform do for eCommerce sales?

Find out why and how you should use a customer data platform to fuel your e-commerce growth. If you run an eCommerce store, you know customer data is essential to your success. What do you do with all that data? A customer data platform (CDP)...

Best CDP use cases for eCommerce Loyalty

Learn how to leverage customer data platforms to identify loyal customers, understand their shopping behavior & optimize your marketing strategy Whether you're just starting with a new eCommerce store or you've been in the game for a while, implementing a customer data platform (CDP) can...

How AI-driven customer personas can transform marketing

Three impactful ways to use AI and unified customer profiles to tailor experiences in real-time The world is cautiously optimistic about using artificial intelligence (AI) from customer data due to privacy and AI-bias concerns. At the same time, AI is proven to boost sales for...

How to get started with eCommerce Personalization

Follow this process to design the ultimate customer experiences eCommerce Personalization is the process of delivering personal experiences on eCommerce sites by dynamically showing content, product recommendations, and specific offers based upon previous actions. Marketers can use browsing behavior to track data from various sources...

How AI marketing technology has boosted eCommerce stores

Marketers get closer to true personalization- an essential part of customer retention The Covid-19 pandemic is undeniably one of the driving forces in the newest rise of eCommerce. When the lockdowns were announced worldwide, people had to look for a way to purchase their necessities...

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