Areeya Lila
Areeya Lila has a passion for customer experience and over 20 years in technology. She's an entrepreneur who loves building products; currently, VIEWN enables eCommerce stores to provide the best possible shopping experience through artificial intelligence (AI) powered data analytics and customer personas.
Marketing personalization has become a key strategy for retailers looking to increase customer engagement and drive sales. By tailoring marketing messages and offers to...
Leverage customer data and learn from segments to GROW RELATIONSHIPS WITH CUSTOMERS through your DTC channel. If you're a marketer, it's important to focus on...
In the age of big data, it's more important than ever for businesses to have a way to collect, manage, and analyze customer data....
How to manage personas in your CDP to get more personalized campaigns As a retailer, you likely have a good understanding of your target customers,...
The most effective marketing is based on data. By understanding your customers and their preferences, you can more efficiently target your marketing efforts to...
To have a successful business, you need to focus on customer marketing. This involves gathering customer data and using it to improve your marketing...
Do you remember when creating a target audience was the only way to compile a list of email addresses? Well, those days are long...
How to deploy data-driven customer retention strategies and stop that evil churn. Nowadays, generating personalized experiences for your patrons is crucial if you want to...
As we move into the future of work, marketers must learn to wield data more effectively to connect the dots between various systems and...
Companies have long realized the value of data. It's been said that data is the new oil. But many businesses may not realize just...
So you've captured their attention. What's the best way to keep it? It's critical to focus on customer engagement for your business to grow. Personalization...
Would you like to have a more personal relationship with your favorite brands? Of course, you would! And that's where personalization comes in. Personalizing...
eCommerce retailers need to focus on human experiences, not just metrics There's no question that customer retention is key to a successful business. In fact,...
If you're a marketer, then you know that understanding your customers is key to creating successful marketing campaigns. And one of the best ways...
How a Customer Data Platform Solves Siloed Data in Your Business The online and offline customer experiences are more intertwined than ever before. To provide...
Aligning Sales, Marketing, and Customer Success Did you know that sales, marketing, and customer success should all access the same customer data? When these teams...
As a marketer or eCommerce owner, you know the fierce competition in travel and hospitality. The industry is surging from everyone stuck at home...
Marketers need to be more data-driven, but some key challenges prevent it Ecommerce can be difficult to succeed in, with many challenges that marketing teams...
Here are tips for eCommerce owners on meeting your customer's expectations for CX Now is the time to prepare your customer experience for the retail...
How to use Customer Experience Marketing to increase sales conversions The world of eCommerce is constantly changing and evolving, with new brands entering the space...