Areeya Lila

How Unified Customer Data Benefits More Than Just Marketing:

Aligning Sales, Marketing, and Customer Success Did you know that sales, marketing, and customer success should all access the same customer data? When these teams can work together effectively, it's called a "unified customer view." A unified customer view provides a complete picture of each...

Travel and Hospitality: 5 Best Practices for Travel and Hospitality Companies Implementing a CDP

As a marketer or eCommerce owner, you know the fierce competition in travel and hospitality. The industry is surging from everyone stuck at home and finally establishing the plan they used to have before the pandemic. Travel is great for data because the industry...

Challenges eCommerce marketers and retailers look to fix with a CDP

Marketers need to be more data-driven, but some key challenges prevent it Ecommerce can be difficult to succeed in, with many challenges that marketing teams must fix. Among those challenges are building an effective customer relationship management strategy, acquiring and retaining customers, and understanding the...

Preparing your customer experience for the retail high season

Here are tips for eCommerce owners on meeting your customer's expectations for CX Now is the time to prepare your customer experience for the retail high season. You may be wondering what you can do to get ready. Let's look at ways to prepare your...

CX is king: How Retailers Evoke Emotional Experiences to Increase Conversions

How to use Customer Experience Marketing to increase sales conversions The world of eCommerce is constantly changing and evolving, with new brands entering the space with a unique take and offer. Brand values and Customer experience (CX) have never taken as much space as the...

Best Practices in Implementing a Customer Data Platform for Retailers

Gain these ten marketing efficiencies without sacrificing customer experience in-store or online Customer data is one of the most valuable assets a retail company has, but to unlock all its power within, retailers need an effective tool that helps them extract customer information from various...

Making those marketing dollars go further with customer experience

How efficient growth starts with key segmentation for retention and referrals There’s no doubt that marketing is an important part of any business. But when budgets are tight, it’s essential to make every dollar count. One way to do that is by focusing on customer...

How to Create Customer Personas and why working from data grows your business

Guide to more sales and marketing efficiency from advanced segmentation automation and data-driven customer personas Marketers and product designers, for that matter, have used customer personas to gain empathy for their target audience to ensure that they solve the problem and meet the expectation of...

How to build up customer repurchases and referrals with a CDP

Customer Data Platform is the software; this article shows you three ways to make it a money-making machine. If you're like most marketers or business people, for that matter, you're always on the lookout for ways to increase customer loyalty and drive more sales. You...

What is mobile retailing, and how shopping from your smartphone will continue to grow

Our younger generation is driving the eCommerce sales on mobile; here's why Mobile retailing is buying and selling goods or services via a smartphone or other mobile device. It's been around for a while, but it's continuing to grow in popularity as more people shift...

How adding a customer data platform to your marketing stack will unlock cross-sales and...

Using different apps gives you a lot of flexibility but can break your metrics when customer journeys cross between them Marketers are always looking for ways to improve their campaigns and unlock new sources of revenue. One way to do this is by adding a...

How to build up customer repurchases and referrals with a CDP

Customer Data Platform is the software; this article shows you three ways to make it a money-making machine. If you're like most marketers or business people, for that matter, you're always on the lookout for ways to increase customer loyalty and drive more sales. You...

How to update your personas and remove the bias that’s hurting your business

Data-driven personas are way better nowadays Your personas are outdated. It's not a bad thing. It's quite the opposite. With the advent of customer data and artificial intelligence, we now have more ways to update our personas and remove bias from our business decisions. When…

How to Delight Your Customers and Grow Revenue

Three ways to tailor your customer experiences that convert Delighting customers is essential for any business - it leads to growth in revenue and strengthens relationships with customers. Satisfied customers are more likely to return, recommend your company to others, and buy additional products or...

What is a CDP, and What Business Challenges Do They Solve for eCommerce?

Some basics and why an eCommerce business needs a customer data platform Businesses these days are collecting more customer data than ever before. However, managing and using this data effectively can be a challenge. That's where Customer Data Platforms (CDP) come in. CDPs are software...

How to Boost Retention, Loyalty, and Customer Lifetime Value with Personalized Cross-sell and Upsell

It's no secret that acquiring new customers is essential for businesses looking to grow. However, retaining existing customers can be just as important - especially if companies want to maximize their customer lifetime value (CLV). Fortunately, there are many ways businesses can personalize cross-sell...

How Customer Data Platforms Can Help You Keep Customers Happy and Coming Back for...

If you're running an eCommerce store, you know that customer loyalty and retention are essential for success. It's not easy to keep customers coming back for more, but with the help of a customer data platform (CDP), it can be a lot easier. In...

Bias in Marketing AI, the why and how we start to fix it

In building our customer data management software, we wanted to offer Shopify eCommerce customers something different than your regular marketing customer data platform (CDP) with AI-driven customer personas to add a greater dimension to your personalization execution. Despite being just only a couple of...

The value of integrations to your CDP now and looking ahead

Considerations with building your single customer view and customer metrics Many customer data platforms (CDPs) on the market, each with its strengths and weaknesses. How do you choose the best one for your organization? One important factor to consider is how well the CDP integrates...

Navigate Marketing Transformation with data, process, and a CDP

How to run customer-centric marketing operations and achieve digital transformation To navigate the ever-changing waters of marketing, it's important to arm yourself with data, process, and personalization. These three tools, like dynamic landing pages, email automation, and customer data platforms (CDP), will help you make...

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