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Areeya Lila

Areeya Lila
Areeya Lila has a passion for customer experience and over 20 years in technology. She's an entrepreneur who loves building products; currently, VIEWN enables eCommerce stores to provide the best possible shopping experience through artificial intelligence (AI) powered data analytics and customer personas.

The 5 Best Practices of Retail Marketing Personalization

Marketing personalization has become a key strategy for retailers looking to increase customer engagement and drive sales. By tailoring marketing messages and offers to...

Acquire the right customers or suffer in customer retention

Leverage customer data and learn from segments to GROW RELATIONSHIPS WITH CUSTOMERS through your DTC channel. If you're a marketer, it's important to focus on...

What is a customer data platform and why it is good news for retail marketers

In the age of big data, it's more important than ever for businesses to have a way to collect, manage, and analyze customer data....

When Customer Personas Meet Customer Data

How to manage personas in your CDP to get more personalized campaigns As a retailer, you likely have a good understanding of your target customers,...

How to influence customer loyalty with your existing customer data

The most effective marketing is based on data. By understanding your customers and their preferences, you can more efficiently target your marketing efforts to...

AI-Driven Customer Marketing: How It Works and Why You Need It

To have a successful business, you need to focus on customer marketing. This involves gathering customer data and using it to improve your marketing...

Build Audiences Not Lists: How CDPs Have Changed the Way We Do Customer Marketing

Do you remember when creating a target audience was the only way to compile a list of email addresses? Well, those days are long...

Who are you gonna call? Churn Busters!

How to deploy data-driven customer retention strategies and stop that evil churn. Nowadays, generating personalized experiences for your patrons is crucial if you want to...

The Future of work: marketers must learn to wield the data, connect the systems and personalize

As we move into the future of work, marketers must learn to wield data more effectively to connect the dots between various systems and...

How Companies Profit from Customer Data: Unifying & Consolidating Data for Predictive Analytics

Companies have long realized the value of data. It's been said that data is the new oil. But many businesses may not realize just...

More Conversions Through Improved Customer Engagement

So you've captured their attention. What's the best way to keep it? It's critical to focus on customer engagement for your business to grow. Personalization...

4 Ways to Personalize Your Customer’s Experience for Greater Engagement and Sales

Would you like to have a more personal relationship with your favorite brands? Of course, you would! And that's where personalization comes in. Personalizing...

How to Improve Your Customer Retention Rate using CX Tech the Right Way

eCommerce retailers need to focus on human experiences, not just metrics There's no question that customer retention is key to a successful business. In fact,...

Revisiting the RFM Marketing Model: tips on how and why customer segments improve performance

If you're a marketer, then you know that understanding your customers is key to creating successful marketing campaigns. And one of the best ways...

What are Online Offline Experiences?

How a Customer Data Platform Solves Siloed Data in Your Business The online and offline customer experiences are more intertwined than ever before. To provide...

How Unified Customer Data Benefits More Than Just Marketing:

Aligning Sales, Marketing, and Customer Success Did you know that sales, marketing, and customer success should all access the same customer data? When these teams...

Travel and Hospitality: 5 Best Practices for Travel and Hospitality Companies Implementing a CDP

As a marketer or eCommerce owner, you know the fierce competition in travel and hospitality. The industry is surging from everyone stuck at home...

Challenges eCommerce marketers and retailers look to fix with a CDP

Marketers need to be more data-driven, but some key challenges prevent it Ecommerce can be difficult to succeed in, with many challenges that marketing teams...

Preparing your customer experience for the retail high season

Here are tips for eCommerce owners on meeting your customer's expectations for CX Now is the time to prepare your customer experience for the retail...

CX is king: How Retailers Evoke Emotional Experiences to Increase Conversions

How to use Customer Experience Marketing to increase sales conversions The world of eCommerce is constantly changing and evolving, with new brands entering the space...

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