Areeya Lila
Best Practices in Implementing a Customer Data Platform for Retailers
Gain these ten marketing efficiencies without sacrificing customer experience in-store or online Customer data is one of the most valuable assets a retail company has, but to unlock all its power within, retailers need an effective tool that helps them extract customer information from various...
Making those marketing dollars go further with customer experience
How efficient growth starts with key segmentation for retention and referrals There’s no doubt that marketing is an important part of any business. But when budgets are tight, it’s essential to make every dollar count. One way to do that is by focusing on customer...
How to Create Customer Personas and why working from data grows your business
Guide to more sales and marketing efficiency from advanced segmentation automation and data-driven customer personas Marketers and product designers, for that matter, have used customer personas to gain empathy for their target audience to ensure that they solve the problem and meet the expectation of...
How to build up customer repurchases and referrals with a CDP
Customer Data Platform is the software; this article shows you three ways to make it a money-making machine. If you're like most marketers or business people, for that matter, you're always on the lookout for ways to increase customer loyalty and drive more sales. You...
What is mobile retailing, and how shopping from your smartphone will continue to grow
Our younger generation is driving the eCommerce sales on mobile; here's why Mobile retailing is buying and selling goods or services via a smartphone or other mobile device. It's been around for a while, but it's continuing to grow in popularity as more people shift...
How adding a customer data platform to your marketing stack will unlock cross-sales and...
Using different apps gives you a lot of flexibility but can break your metrics when customer journeys cross between them Marketers are always looking for ways to improve their campaigns and unlock new sources of revenue. One way to do this is by adding a...
How to build up customer repurchases and referrals with a CDP
Customer Data Platform is the software; this article shows you three ways to make it a money-making machine. If you're like most marketers or business people, for that matter, you're always on the lookout for ways to increase customer loyalty and drive more sales. You...
How to update your personas and remove the bias that’s hurting your business
Data-driven personas are way better nowadays Your personas are outdated. It's not a bad thing. It's quite the opposite. With the advent of customer data and artificial intelligence, we now have more ways to update our personas and remove bias from our business decisions. When…
How to Delight Your Customers and Grow Revenue
Three ways to tailor your customer experiences that convert Delighting customers is essential for any business - it leads to growth in revenue and strengthens relationships with customers. Satisfied customers are more likely to return, recommend your company to others, and buy additional products or...
What is a CDP, and What Business Challenges Do They Solve for eCommerce?
Some basics and why an eCommerce business needs a customer data platform Businesses these days are collecting more customer data than ever before. However, managing and using this data effectively can be a challenge. That's where Customer Data Platforms (CDP) come in. CDPs are software...
How to Boost Retention, Loyalty, and Customer Lifetime Value with Personalized Cross-sell and Upsell
It's no secret that acquiring new customers is essential for businesses looking to grow. However, retaining existing customers can be just as important - especially if companies want to maximize their customer lifetime value (CLV). Fortunately, there are many ways businesses can personalize cross-sell...
How Customer Data Platforms Can Help You Keep Customers Happy and Coming Back for...
If you're running an eCommerce store, you know that customer loyalty and retention are essential for success. It's not easy to keep customers coming back for more, but with the help of a customer data platform (CDP), it can be a lot easier. In...
Bias in Marketing AI, the why and how we start to fix it
In building our customer data management software, we wanted to offer Shopify eCommerce customers something different than your regular marketing customer data platform (CDP) with AI-driven customer personas to add a greater dimension to your personalization execution. Despite being just only a couple of...
The value of integrations to your CDP now and looking ahead
Considerations with building your single customer view and customer metrics Many customer data platforms (CDPs) on the market, each with its strengths and weaknesses. How do you choose the best one for your organization? One important factor to consider is how well the CDP integrates...
Navigate Marketing Transformation with data, process, and a CDP
How to run customer-centric marketing operations and achieve digital transformation To navigate the ever-changing waters of marketing, it's important to arm yourself with data, process, and personalization. These three tools, like dynamic landing pages, email automation, and customer data platforms (CDP), will help you make...
Data-driven customer personas – unlocking the love
In business, we often talk about numbers. But what do those numbers mean? When it comes to an understanding your customers, data is key. By looking at your customer data, you can form real, data-driven customer personas. And once you have those personas, you...
Customer Engagement: Using personalization to move the needle on growth
So, you've gotten their attention. How do you keep it? It is important to focus on customer engagement to move the needle on growth. Personalization is a great way to achieve this goal. There are many different strategies that you can use to personalize the...
Context is Key: How to Build Up Your First-Party Data for more effective advertising
We've all heard the saying "context is key." and nowhere is that more true than when it comes to data. By taking a contextual approach to data management, you can create a more secure and private experience for your customers. In this post, we'll...
How connecting customer data can help your eCommerce business
Data-driven growth sets the bar high in digital marketing and leads to superior customer experience Customers are your brand's most important asset. Feedback from them - understanding their needs, expectations, and preferences regarding you or any other entity in delivering an excellent customer experience is...
Customer personas in the era of AI
Beware of Bias in your data sets and practices. Putting together building blocks and syncing audiences across marketing platforms. The revolution in marketing analytics is thanks to advanced algorithms and machine learning (ML), which have allowed marketers to personalize their approach at every stage of...