Areeya Lila
Areeya Lila
Areeya Lila has a passion for customer experience and over 20 years in technology. She's an entrepreneur who loves building products; currently, VIEWN enables eCommerce stores to provide the best possible shopping experience through artificial intelligence (AI) powered data analytics and customer personas.
Best Practices in Implementing a Customer Data Platform for Retailers
Gain these ten marketing efficiencies without sacrificing customer experience in-store or online Customer data is one of the most valuable assets a retail company has,...
Making those marketing dollars go further with customer experience
How efficient growth starts with key segmentation for retention and referrals There’s no doubt that marketing is an important part of any business. But when...
How to Create Customer Personas and why working from data grows your business
Guide to more sales and marketing efficiency from advanced segmentation automation and data-driven customer personas Marketers and product designers, for that matter, have used customer...
How to build up customer repurchases and referrals with a CDP
Customer Data Platform is the software; this article shows you three ways to make it a money-making machine. If you're like most marketers or business...
What is mobile retailing, and how shopping from your smartphone will continue to grow
Our younger generation is driving the eCommerce sales on mobile; here's why Mobile retailing is buying and selling goods or services via a smartphone or...
How adding a customer data platform to your marketing stack will unlock cross-sales and up-sales
Using different apps gives you a lot of flexibility but can break your metrics when customer journeys cross between them Marketers are always looking for...
How to build up customer repurchases and referrals with a CDP
Customer Data Platform is the software; this article shows you three ways to make it a money-making machine. If you're like most marketers or business...
How to update your personas and remove the bias that’s hurting your business
Data-driven personas are way better nowadays Your personas are outdated. It's not a bad thing. It's quite the opposite. With the advent of customer data…
How to Delight Your Customers and Grow Revenue
Three ways to tailor your customer experiences that convert Delighting customers is essential for any business - it leads to growth in revenue and strengthens...
What is a CDP, and What Business Challenges Do They Solve for eCommerce?
Some basics and why an eCommerce business needs a customer data platform Businesses these days are collecting more customer data than ever before. However, managing...
How to Boost Retention, Loyalty, and Customer Lifetime Value with Personalized Cross-sell and Upsell
It's no secret that acquiring new customers is essential for businesses looking to grow. However, retaining existing customers can be just as important -...
How Customer Data Platforms Can Help You Keep Customers Happy and Coming Back for More
If you're running an eCommerce store, you know that customer loyalty and retention are essential for success. It's not easy to keep customers coming...
Bias in Marketing AI, the why and how we start to fix it
In building our customer data management software, we wanted to offer Shopify eCommerce customers something different than your regular marketing customer data platform (CDP)...
The value of integrations to your CDP now and looking ahead
Considerations with building your single customer view and customer metrics Many customer data platforms (CDPs) on the market, each with its strengths and weaknesses. How...
Navigate Marketing Transformation with data, process, and a CDP
How to run customer-centric marketing operations and achieve digital transformation To navigate the ever-changing waters of marketing, it's important to arm yourself with data, process,...
Data-driven customer personas – unlocking the love
In business, we often talk about numbers. But what do those numbers mean? When it comes to an understanding your customers, data is key....
Customer Engagement: Using personalization to move the needle on growth
So, you've gotten their attention. How do you keep it? It is important to focus on customer engagement to move the needle on growth. Personalization...
Context is Key: How to Build Up Your First-Party Data for more effective advertising
We've all heard the saying "context is key." and nowhere is that more true than when it comes to data. By taking a contextual...
How connecting customer data can help your eCommerce business
Data-driven growth sets the bar high in digital marketing and leads to superior customer experience Customers are your brand's most important asset. Feedback from them...
Customer personas in the era of AI
Beware of Bias in your data sets and practices. Putting together building blocks and syncing audiences across marketing platforms. The revolution in marketing analytics is...