Areeya Lila

What does a customer data platform do for eCommerce sales?

Find out why and how you should use a customer data platform to fuel your e-commerce growth. If you run an eCommerce store, you know customer data is essential to your success. What do you do with all that data? A customer data platform (CDP)...

Best CDP use cases for eCommerce Loyalty

Learn how to leverage customer data platforms to identify loyal customers, understand their shopping behavior & optimize your marketing strategy Whether you're just starting with a new eCommerce store or you've been in the game for a while, implementing a customer data platform (CDP) can...

How AI-driven customer personas can transform marketing

Three impactful ways to use AI and unified customer profiles to tailor experiences in real-time The world is cautiously optimistic about using artificial intelligence (AI) from customer data due to privacy and AI-bias concerns. At the same time, AI is proven to boost sales for...

How to get started with eCommerce Personalization

Follow this process to design the ultimate customer experiences eCommerce Personalization is the process of delivering personal experiences on eCommerce sites by dynamically showing content, product recommendations, and specific offers based upon previous actions. Marketers can use browsing behavior to track data from various sources...

How AI marketing technology has boosted eCommerce stores

Marketers get closer to true personalization- an essential part of customer retention The Covid-19 pandemic is undeniably one of the driving forces in the newest rise of eCommerce. When the lockdowns were announced worldwide, people had to look for a way to purchase their necessities...

How to set cross-sell and up-sell strategies with a Customer Data Platform

eCommerce Use Cases for a Recommendation Engine Cross-selling and upselling are traditional merchandising strategies that retailers use to turn shoppers into buyers. The same tactics apply to eCommerce stores as well. Marketers need to recommend products for customers, not just miss out on the cross-sell...

How to keep fueling eCommerce marketing growth with a customer data platform

Three marketing use cases that utilize a customer data platform to fuel growth The customer data platform (CDP) is a newer technology that has the potential to transform marketing. CDPs have gained adoption as a tool for marketers, but the ability to get value has...

You have loyal customers; now what?

Five key steps you need to keep building customer loyalty Loyal customers are your most profitable clients and the most effective advertisements you can have for your brand- this is an even greater trend after the pandemic. Things have certainly gone digital, but how we...

How to Grow Your eCommerce Using Custom Audiences

Social media has become one massive advertising field since the pandemic. And digital advertisers are estimated to burn up to $100 million a day in the next five years because of advertising fraud. Companies heavily invest in online ads since it has become the main...

How to build a sustainable business with customer loyalty

Keeping a customer is so much cheaper than acquiring a new one- a discussion for eCommerce Customer trust precedes loyalty. You must engage your customers first, provide them top-notch service, and make sure always to offer additional value with your products. These may seem easy,...

How customer experience defines today’s eCommerce

Data-driven segmentation and personas drive digital personalization The skyrocketing consumer demand continues to cause more aggressive competition in the online retail industry. It is undeniably one of the most thriving industries in the world today, magnified by the Covid-19 pandemic. The common thread amongst the...

How personalization in CX improves your ROI

Not getting enough from your investments in data? Look into more personalization. Worldwide online buyers are expected to reach 2.14 billion by the end of 2021 according to Statista. The increasing number of online consumers has prompted a higher demand and tougher competition in online...

The what, how, and oh- yeah’s of working with customer personas from data

Learn how to leverage customer data in the form of personas to improve marketing personalization. See why it is so important for today's marketers in this article. As a business owner, you've probably struggled with several things to drive customer conversion. One of the most...

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