Areeya Lila
Areeya Lila
Areeya Lila has a passion for customer experience and over 20 years in technology. She's an entrepreneur who loves building products; currently, VIEWN enables eCommerce stores to provide the best possible shopping experience through artificial intelligence (AI) powered data analytics and customer personas.
How to use customer segments in omnichannel campaigns
Six steps to reaching your customers with marketing segmentation and personalization How do you create a successful omnichannel campaign? Omnichannel campaigns are key to...
Improving lead scoring with better customer data
You can use customer data to improve your lead scoring and prioritize the leads that are most likely to convert. Lead scoring has become an...
Five personalization strategies that lead to data-driven eCommerce customer experiences
Strategies that marketers implement to make each customer engagement more profitable. It's no secret that personalization is key to a successful eCommerce business. Research shows...
Adding customer data platform to your marketing stack
Five key features you need to consider and a look at who uses it To succeed in marketing, you need a well-rounded stack of tools....
Why marketers need CDPs for Customer Loyalty
The benefits of unifying loyalty and CDP data. Three CDP use cases for customer loyalty. Enterprise customer data platforms are useful for improving loyalty...
What is a customer data platform for eCommerce
Where this software fits in your business and technology landscape and two valuable use cases to get you started The Customer Data Platform (CDP) has...
Best CDP for customer personas
Different customer data platforms have sprung up. Which ones will help you discover customer personas from the data you have. Creating customer personas can be...
What is an eCommerce CDP, anyway?
A customer data platform is more than just CRM. Learn how it can fuel online marketing objectives and drive business growth Don't worry; if you're...
What does a customer data platform do for eCommerce sales?
Find out why and how you should use a customer data platform to fuel your e-commerce growth. If you run an eCommerce store, you know...
Best CDP use cases for eCommerce Loyalty
Learn how to leverage customer data platforms to identify loyal customers, understand their shopping behavior & optimize your marketing strategy Whether you're just starting with...
How AI-driven customer personas can transform marketing
Three impactful ways to use AI and unified customer profiles to tailor experiences in real-time The world is cautiously optimistic about using artificial intelligence (AI)...
How to get started with eCommerce Personalization
Follow this process to design the ultimate customer experiences eCommerce Personalization is the process of delivering personal experiences on eCommerce sites by dynamically showing content,...
How AI marketing technology has boosted eCommerce stores
Marketers get closer to true personalization- an essential part of customer retention The Covid-19 pandemic is undeniably one of the driving forces in the newest...
How to set cross-sell and up-sell strategies with a Customer Data Platform
eCommerce Use Cases for a Recommendation Engine Cross-selling and upselling are traditional merchandising strategies that retailers use to turn shoppers into buyers. The same tactics...
How to keep fueling eCommerce marketing growth with a customer data platform
Three marketing use cases that utilize a customer data platform to fuel growth The customer data platform (CDP) is a newer technology that has the...
You have loyal customers; now what?
Five key steps you need to keep building customer loyalty Loyal customers are your most profitable clients and the most effective advertisements you can have...
How to Grow Your eCommerce Using Custom Audiences
Social media has become one massive advertising field since the pandemic. And digital advertisers are estimated to burn up to $100 million a day...
How to build a sustainable business with customer loyalty
Keeping a customer is so much cheaper than acquiring a new one- a discussion for eCommerce Customer trust precedes loyalty. You must engage your customers...
How customer experience defines today’s eCommerce
Data-driven segmentation and personas drive digital personalization The skyrocketing consumer demand continues to cause more aggressive competition in the online retail industry. It is undeniably...
How personalization in CX improves your ROI
Not getting enough from your investments in data? Look into more personalization. Worldwide online buyers are expected to reach 2.14 billion by the end of...