A quick browse in my personal library reveals more than 1,000 books. Although there are lots of science, humanities and other books, most are business books. That reflects my profession for the last 20 odd years as a thoughtful management consultant.
But are the business books really worth the money they cost?
Seth Godin in another great post on ‘How to Read a Business Book’, (how does he think them all up), makes the point that 5% of most business books is hard facts (the ‘magic recipe’ as he describes it) and 95% is motivation to do something different with the recipe back at work.
Whilst I agree with Seth in principle, I think the ratio is more like 5% recipe, 45% motivation and 50% useless padding to meet publishers’ apparent need for business books with a high ‘thud factor’ when you drop them on the table.
I am having a clean out at the moment as my book cases are too full and new purchases are vying for space. The books that are going are not the science, humanities and other books, but the fat business books full of useless padding.
Were they worth the money when I bought them? Maybe in some cases, but probably not in most? Would I spend the money on them again? Absolutely. How can you afford to do without the magic recipe and the dreams of success, fame and riches that you would create if only you could implement the magic recipe!
What do you think?
Are you an inveterate buyer of business books? Or are you too busy implementing the magic recipe from the last one you read to have time to read any more?
Post a comment and get the conversation going.
PS. What business books am I reading at the moment?
The Customer Centric Enterpise: Advances in Mass Customisation & Personalisation
by Mitchell Tseng & Frank Piller
The latest thinking on how to develop customer-centricity in your organisation
Real Options: A Practitioner’s Guide
by Tom Copeland and Vladimir Antikarov
Re-reading this standard textbook for some project valuation work I am doing
Multichannel Marketing: Metrics and Method for On and Offline Success
by Akin Arikan
Some commonsense about multichannel marketing (at last)
Connections: An Introduction to the Economics of Networks
by Sanjeev Goyal
A book that caught my eye at the London School of Economics bookshop!
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Interim CRM Manager
Seth Godin on ‘How to Read a Business Book’