Jim Romano

Hosted CRM on Dedicated Servers Offers Advantages

CRM for Small Medium Businesses Smaller businesses do not have Information Technology staff or time to manage servers and applications. Today I downloaded...

Optimize Your CRM Software to Optimize CRM Payback

Advantages of Customizing your CRM system Model your software to your Business for high user adoption and high payback Often the word "custom" is scary for...

You Don’t Know Jack–but You Can Sell to Him

What do Sales Man Do? They try to profile their customers. They believe they need to learn about what the customer does what he likes...

The Dirty Little Secret About CRM Systems: You Have to Customize Them

Microsoft CRM and Salesforce.com are terrific marketing companies. Terrific marketing companies which have heavy, hard to use, and expensive CRM tools. The tools are...

Use Your CRM System to Define Your Customers

Key Account Management Customer Retention CRM, customer relationship management, promises higher customer satisfaction with your business. CRM can do this, if your business configures and...

Support Our Customers

Support System In Practice Looking back at the start of our business, customer support a heavy task. I introduced products, attractive products with high demand,...

Salesman Day in the Life: Demand Creation

The salesman wrote an info piece. He got this Sales Lead Generation Guide and did what it said. The piece wrote itself....

Salesman Day in the Life

The salesman is feeling it today. Feeling stress. The Friday sales conference call brutalized him. Brutalized the other guys too. Boss said "Where the hell...

Sales Force De-automation Alert

CRM has a good story. You know get all the data in one place so sales can love marketing and support can support a...

Sales Guys Need Sales Tool Power

I went in to see a CIO recently and he told me a story about an unhappy salesperson. The sales guy was working a...

Instant Replay Is Good for Sales, Too

I often go to our local Barnes and Noble. Sometimes I grab a coffee and wander over to the sales and marketing section. This...

Heat About Free CRM Software

wow, I am getting a lot of heat from my CRM software sales buddies on my free crm comments. I did not mean to...

Where CRM Software Is Headed Is Actually Where It Is Now

CRM is a commodity. Can you argue against this? Unless the tool is focused very narrowly at an industry or function, most CRM is...

Get the Sales Team Engaged Before It Is Too Late

Get the Sales Team Engaged Now The successful companies get the sales team entrenched into the new CRM service first. All leads and opptys are...

Fastest Way To Start a New CRM Project

Here is one tactic focusing on how to get started quickly on the path to CRM value. I am often asked the best way to...

CRM Worth to Cost

Lower the I to get Stronger R CRM investments have not paid off as promised, have they? I have heard and seen the stories about...

The Invisible Sales Team

I was at a trade show recently and spoke to a very large tape manufacturer. This fellow was Vice President of Sales responsible for...

360-Degree View: Step 1

Most customers actively pursue sales leads. The marketing person is running campaigns and is running to tradeshows, and is running to gain understanding of...

A Single View of a Customer Includes What Data?

Single view of all data September 18, 2007 – 12:57 pm Is this an overused phrase? A single view of your customer? For some tools...

Turn Your Customers Into Evangelists? Just How Do You Do This?

Delight customers. Ever hear that from an aloof executive? I worked at IBM for years and would marvel at our unit head telling us...

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