360-Degree View: Step 1


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Most customers actively pursue sales leads. The marketing person is running campaigns and is running to tradeshows, and is running to gain understanding of internet marketing. As CEO of dataforce CRM I run too. Our hungry salespeople need to be fed with reasonable leads and I have learned a key fact. There is no silver bullet and the marketing gun should be a multi-shot, multi-barreled, automatically repeating machine that does not tire, or even take a break.

Fuel your marketing machine with measurable campaigns. Dollars and time spent generating a call campaign and direct mail campaign a pay per click campaign must be counted and applied to the campaign. Which brings us to our first part of our 360 degree view of our customer.

You may ask why is campaign management and lead efficiency part of our 360 view? This is the most important aspect of customer acquisition and customer retention. The best campaigns are fueled by poking the customers pain. By landing on the conversation in the prospects head as he struggles with pain in his division or organization. Marketing campaigns are only effective when they are relevant and marketing campaigns are explosively successful when they are explosively relevant.

Relevant is what your company and your products must be to succeed. This relevance of your message and your selling efforts is matched to your markets requirements and is focused to solve your customers pain.

Marketing campaigns, measured carefully, are the cornerstone of strategy.


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