Jim Romano
Hosted CRM on Dedicated Servers Offers Advantages
CRM for Small Medium Businesses Smaller businesses do not have Information Technology staff or time to manage servers and applications. Today I downloaded Google Chrome, the new web browser. Google believes, as online DataForceCRM, that desktop applications are fast becoming extinct. Internet speeds...
Optimize Your CRM Software to Optimize CRM Payback
Advantages of Customizing your CRM system Model your software to your Business for high user adoption and high payback Often the word "custom" is scary for software buyers. And it should be. A recent new CRM customer for our company needed a custom solution. This…
You Don’t Know Jack–but You Can Sell to Him
What do Sales Man Do? They try to profile their customers. They believe they need to learn about what the customer does what he likes what hobbies he has. Or more granular, what has the customer bought in the past. I remember the Swimming with...
The Dirty Little Secret About CRM Systems: You Have to Customize Them
Microsoft CRM and Salesforce.com are terrific marketing companies. Terrific marketing companies which have heavy, hard to use, and expensive CRM tools. The tools are hard to use making user adoption very difficult. Both microsoft CRM and salesforce have junior high functionality. The dirty little...
Use Your CRM System to Define Your Customers
Key Account Management Customer Retention CRM, customer relationship management, promises higher customer satisfaction with your business. CRM can do this, if your business configures and uses CRM across your company. The configuration is now hard. Fields can be customized for your needs. Fields can be...
Support Our Customers
Support System In Practice Looking back at the start of our business, customer support a heavy task. I introduced products, attractive products with high demand, before I understood the support needs, and the support requirements on our staff. Incoming calls from customers filled much of…
Salesman Day in the Life: Demand Creation
The salesman wrote an info piece. He got this Sales Lead Generation Guide and did what it said. The piece wrote itself. The salesman listed 10 pains believed to trouble prospects. He then added a sentence or two describing the remedy for...
Salesman Day in the Life
The salesman is feeling it today. Feeling stress. The Friday sales conference call brutalized him. Brutalized the other guys too. Boss said "Where the hell are the leads? You guys are not working, I see no new leads in the pipeline this week. If we...
Sales Force De-automation Alert
CRM has a good story. You know get all the data in one place so sales can love marketing and support can support a customer for a change. I am staring at salesforce.com on my left monitor right now. I added a new lead....
Sales Guys Need Sales Tool Power
I went in to see a CIO recently and he told me a story about an unhappy salesperson. The sales guy was working a large opportunity to sell industrial machinery to an existing customer. Confidence was high, all sales steps were taken and the...
Instant Replay Is Good for Sales, Too
I often go to our local Barnes and Noble. Sometimes I grab a coffee and wander over to the sales and marketing section. This section is a space grabber. With so many new sales books and new marketing guru books, some ice cream sundaes...
Heat About Free CRM Software
wow, I am getting a lot of heat from my CRM software sales buddies on my free crm comments. I did not mean to upset anyone. Last week I went thru a series of VC meetings and guess what was top of mind for...
Where CRM Software Is Headed Is Actually Where It Is Now
CRM is a commodity. Can you argue against this? Unless the tool is focused very narrowly at an industry or function, most CRM is plain jane vanilla. Most CRM is hard to use and most CRM is a Click-A-Thon to get even the simplest...
Get the Sales Team Engaged Before It Is Too Late
Get the Sales Team Engaged Now The successful companies get the sales team entrenched into the new CRM service first. All leads and opptys are put into the system, at times grudgingly, by the direct sales team. The date is edited and made current. The...
Fastest Way To Start a New CRM Project
Here is one tactic focusing on how to get started quickly on the path to CRM value. I am often asked the best way to get started with a new CRM tool. Over the last 4 years I have seen very successful starts and ones...
CRM Worth to Cost
Lower the I to get Stronger R CRM investments have not paid off as promised, have they? I have heard and seen the stories about high software licensing fees and even higher deployment costs of CRM solutions. These high costs immediately impose high pressure and...
The Invisible Sales Team
I was at a trade show recently and spoke to a very large tape manufacturer. This fellow was Vice President of Sales responsible for world wide sales. Being in the CRM business, I asked what type of tools are being used. He replied SAP....
360-Degree View: Step 1
Most customers actively pursue sales leads. The marketing person is running campaigns and is running to tradeshows, and is running to gain understanding of internet marketing. As CEO of dataforce CRM I run too. Our hungry salespeople need to be fed with reasonable leads...
A Single View of a Customer Includes What Data?
Single view of all data September 18, 2007 – 12:57 pm Is this an overused phrase? A single view of your customer? For some tools it certainly is. For good, fully functional CRM it is not. What are important views: * ...
Turn Your Customers Into Evangelists? Just How Do You Do This?
Delight customers. Ever hear that from an aloof executive? I worked at IBM for years and would marvel at our unit head telling us to delight customers. I sure wanted to delight them too. I wanted to respond quickly to customer needs and quickly...