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Thought Leadership Articles

The Final Journey: CX and the Death of a Loved One

My dad passed away in January. A lifelong insurance man, Roger was well organized, well-liked, and, I think, a well-respected community member. He was...

3 Ways to Talk About CX So Others Will Want to Listen

Picture this. When you send out meeting invitations, everyone accepts in seconds, and so many people want to join you have to hold multiple sessions...

Putting Customers on the Podium: 3 Tips for Successful Customer Advocacy Programs

One of the essential CX truths is that customers like to hear from other customers. At the B2B technology company for which I work,...

Tech Companies: How to Be World-Class at Up-Selling and Cross-Selling

Cross-selling and Up-selling Drive Growth For technology companies, excellence in cross and upselling is vital. While the average SaaS company realizes 15% ARR growth from...

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