Canyon Road Emotional Customer Engagement: Important Survive and Thrive Lessons for Any Business
Blog post by Michael Lowenstein on March 7, 2014
How well does your company create personalized, emotionally-based product or service uniqueness for every customer? At the dozens of Canyon Road galleries in Santa Fe, each of the proprietors must have been drinking from the same engagement fountain, because each …
Understanding Who Your Buyers Are Is Not Enough
Blog post by Tony Zambito on March 7, 2014
Unknown Person (Photo credit: Wikipedia) “We need to know who our buyers are.” I hear this often today. From Chief Executive Officers, Chief Marketing Officers, Chief Operating Officers, and Chief Sales Officers, the confounding question of – Who are our …
Don’t Forget Who Brought You to the Sales Dance
Blog post by Colleen Stanley on March 7, 2014
I was speaking at the BONA Certified Craftsman conference last weekend. It was a great group of business owners, eager to learn how to build their organizations. Fortunately for me, there was a break in my schedule, so I visited …
If You Want to Better Connect With Customers… Watch This Video
Blog post by Michael Hinshaw on March 7, 2014
It’s in our collective nature to look forward. We ask: What’s ahead? Where are we (and our customers) going? And how do we best engage with them when we get there? The fact is, we all tend to think more …
Social Media Intelligence Isn’t Exclusive to Interaction and Participation
Blog post by Danny Brown on March 7, 2014
For many businesses and organizations, the advice surrounding social media is often loud and clear – “you need to engage or die”. The thinking behind this type of advice is that companies not already on social media are living on …
Using LinkedIn for Your Digital Sales Footprint
Blog post by Tim Haller on March 7, 2014
Create Your #DigitalSalesFootprintIt never fails; I’m out everyday with clients conducting sales training and teaching social selling techniques and when I ask what people are doing with LinkedIn, I almost always receive the same response. Even experienced sales professionals believe …
Customer Service Knight in Shining Armor
Blog post by Jenny Dempsey on March 7, 2014
I’m still waiting. I picture it happening like a knight in shining armor, riding up through the woods, on a white stallion, here to save my day from bad customer service. I’m swept off my feet, lifted up and carried …
Max Cred Factor #6: How to Ruin Your Credibility
Blog post by Jack Malcolm on March 7, 2014
So far in this series we’ve focused on the positive steps you can take to build credibility, but credibility can be a very fragile asset, which can blow up in an instant or lose power over time if you don’t …
Faceless Social Customer Service
Blog post by Flavio Martins on March 7, 2014
Social customer service gives organizations an opportunity to take transparency to a whole new level never seen before in customer/corporate relations. Customers today crave that sense of connectedness with the people they do business. In previous generations it was easier …
Stop Giving Customers Choices!
Blog post by Dave Brock on March 7, 2014
Henry Ford was rumored to have said, “The customer is welcome to buy a car in any color they want, as long as it’s black.” I think there’s something to that concept. Now before you jump all over me, let …