Why Customer Comments Are as Valuable as Metrics
Blog post by Jeannie Walters on July 28, 2014
Customers love to share. But they generally only share when it serves their own interests, not yours.A survey can yield lots of great feedback from a wide swath of your customer population. Invite comments about their experience and you’re sure to …
Sales Moments
Blog post by Jack Malcolm on July 28, 2014
Last week, I attended a conference call with the top sales management of one of my clients, to discuss ways to more deeply embed the culture and practices of consultative selling techniques that we’ve introduced to their …
New in Business? Watch Out for These 5 Entrepreneurial Mistakes!
Blog post by Marga Dela Cruz on July 28, 2014
The best lessons that successful entrepreneurs learned are the painful ones they experienced committing mistakes. We have collected the 5 most common mistakes that entrepreneurs usually committed at the start of their entrepreneurship careers. By carefully learning …
A Well-Trained Staff Shows at Marriott Courtyard Pioneer Square
Blog post by Adam Toporek on July 28, 2014
I never intended to stay at the Pioneer Square Marriott Courtyard in Seattle. I was speaking at a conference in Seattle and fully intended to stay at the hotel where the conference was scheduled. However, there was …
Chasing an Elusive Trust Rabbit: Target’s Problems in Canada
Blog post by Michael Lowenstein on July 28, 2014
To say that retailing giant Target has had challenges in its foray into Canada markets, all of which have undermined consumer trust, is, if anything, an understatement. Goodwill created in advance of its store openings has all …
Award Winning Communications are Powered by Insight & Customer Understanding
Blog post by Denyse Drummond-Dunn on July 28, 2014
This time last month, many marketing and communications professionals had just returned from Cannes, France, where they had attended the annual Lions Awards Festival. They are now back in their offices and have probably been comparing their own …
Five Tips to Help Cust Serv Reps to Increase Their Company’s Revenue
Blog post by Shankar Ganesh on July 28, 2014
Customer support is usually seen as a cost center, but there are a bunch of things you can get your reps to do to actually increase the bottom line.
Price Or Customer Service? What Do Your Customers Really Want?
Blog post by Andy Hanselman on July 28, 2014
Are your customers prepared to pay for better customer service? Or, do they just want the ‘best deal’ regardless?
Choose Rouge At Your Own Peril
Blog post by Peter Psichogios on July 28, 2014
Air Canada Rouge is the most incompetent airline. Here is a list of reasons every customer should be wary: -They inconvenienced me because I had to wait for my bag at baggage claim. The whole reason why …
Getting the most out of your B2B customer satisfaction survey – maximising the share of wallet
Blog post by John Coldwell on July 28, 2014
Share of Wallet is a term that will be familiar to some of you. For those that are unsure it means “How much of a customer or client’s business have you got [that you want]?” The caveat, …