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Thought Leadership Articles

Why Now is the Perfect Time to be a Sales Professional… Even for Millennials

In the previous column, I introduced the notion of Sales as a Profession (SaaP) and some of the steps that have been cataloged toward...

Intelligent Self-Service: Three Ways to Grow Consumer Comfort with Automated, Robotics-Driven Interactions

With Google at their fingertips and Alexa at their beck and call, today’s consumers are used to interacting with machines conversationally to get the...

How Mapping the Buyer’s Journey Can Lead to More Revenue

The process of capturing the methods by which prospects make a purchase decision is called buyer journey mapping. The goal of buyer journey mapping...

Enabling Graceful Departures: A Casper Case Study to #MakeMomProud

“Ride our bike for 50 days; if you don’t like it, return it, no questions asked.” “Cancel your subscription for those razor blades—it’s OK,...

Think Tank Discussions

5 Things You Should Not Do in the Name of Customer...

I was asked recently to provide a couple blogs concerning must-have and must not do elements of a successful customer experience business. Here are five things you should NOT do.

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