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Applied Integrations 101

Blog post by on July 25, 2014

There’s been a tremendous amount of talk about the importance of integrations lately. In fact, it was a key theme at Oracle Interact this year. Kevin Akeroyd, general manager of the Oracle Marketing Cloud, recently stated in …

Customer experience professionals need to embrace a new way of thinking

Blog post by on July 25, 2014

Today, customers expect personalized service, the ability to customize products to serve their unique needs, and immediate gratification. Essentially, customers expect the company to know them, recognize them, and anticipate their current and future needs. These customer expectations are having …