Blog post by Pam Dyer on March 10, 2014
Social media is always on. Determining the best times to post on Facebook, Twitter, Google+, Pinterest, LinkedIn, and blogs is vital to content marketing success. The optimal time to share on each platform may vary depending on your audience, of …
Blog post by Chuck Schaeffer on March 10, 2014
Dynamics CRM Highlights and Take-Aways Microsoft Convergence returned to the Georgia World Congress Center and ended today with a flurry of announcements and product plans that made this 18th Convergence far more notable than most. I’ll use this blog post …
Article by Shaun Smith on March 10, 2014
We’ve been sifting through the array of predictions that every blogger and his mother seems to have issued over the last three months. What’s the common theme running through them all?
Blog post by Jim Tincher on March 9, 2014
This continues my review of the 2013 Temkin Award Winners and how they match the Heart of the Customer model. As I reviewed the award winners, it quickly becomes obvious that this really isn’t an either/or question.
Blog post by Maz Iqbal on March 9, 2014
Does Amazon deserve the label of ‘Earth’s most customer-centric company’? Before I answer that question, allow me to tell you a little story about a well-known telecommunications company, one whose official strategy was to become customer-centric.
Blog post by John Kearney on March 9, 2014
Here, there and everywhere you’ve heard about buyer personas. Advances in marketing automation makes accurately identifying buyer habits and preferences simple. Knowing these customer attributes is now table stakes. Chances are your organization has invested in them. They were either …
Blog post by Joseph Dager on March 9, 2014
My discussion with Mike Bremer,President of The Cumberland Group focused on understanding what really drives and sustains improvement. Mike had some great perspectives and I have included just one of them below. The entire transcript and podcast is available at …
Blog post by Martha Brooke on March 9, 2014
Last month, SurveyMonkey launched their iOS mobile app, backed by Google Capital. CEO Dave Goldberg promises a “smarter, agile, and ultimately more productive workforce.” This app strengthens customer feedback programs by allowing faster responses to customer situations. However, it reinforces …
Blog post by Howard Sewell on March 9, 2014
A few weeks ago my wife and I took our two children to Disneyland for the first time in almost a decade. Two things made the trip markedly different from our last visit: one, no stroller, and two, cell phones. …
Blog post by Louis Foong on March 9, 2014
Although social media use is thriving among B2B marketing campaigns, we cannot neglect the importance of email marketing.