Symantec’s marketing technologist is an evangelist, an influencer, and a negotiator
Blog post by Scott Brinker on July 25, 2014
I’m incredibly excited to share with you the following Q&A with Bala Kudaravalli, a leading marketing technologist at Symantec. (With thanks to Scott Vaughan at Integrate for introducing us!) With Symantec’s permission, Bala was able to share …
Money Makes the World Go Around…No It Doesn’t – People Do!
Blog post by Ian Golding on July 25, 2014
A few months ago I saw something on LinkedIn that disturbed me. The advertisement had been created by the internal recruiting team for a huge multinational manufacturing company and stated the following: “Never show off hobbies or …
Does Efficiency or DNA Help to Increase Sales?
Blog post by Dave Kurlan on July 25, 2014
The Salesforce Blog published a new article of mine today – Read How to Create Perfect Sales Conditions. It’s really an article about how to use tools and efficiency to increase your focus and sales. Speaking of …
Creating Your Coachable Sales Team
Blog post by Kevin Davis on July 25, 2014
What is coachability? When I ask sales managers in my sales management workshop this question most of the time there is confusion as to the correct definition of coachability. Just because a salesperson seems to have an …
23 Ways to Delight and Amaze Your Customers
Blog post by Michael Hinshaw on July 25, 2014
Great customer experience doesn’t just happen. It is planned, designed and mindfully delivered. That’s because there is no ‘one size fits all’ approach to customer experience. There’s a reason that true differentiation on the experiences you deliver …
Can IBM Be a Major Player in the Apple Enterprise Ecosystem?
Blog post by Patricia Seybold on July 25, 2014
As I mentioned last week, in my post, “Enterprise Customers Forged the Apple/IBM Ecosystem,” what tickled me about the exclusive worldwide partnership announced by IBM and Apple on 7/15/14 was that it was a great example of …
Before We Can “Teach” Our Customers, We Have To First Learn From Them
Blog post by Dave Brock on July 25, 2014
if we are going to teach our customers, we need to learn about them, from them, and with them.
CX Competency #5: Leadership & CX Culture
Blog post by Jeanne Bliss on July 25, 2014
The most successful customer experience companies address the customer experience across the silos.
Comcast: Churn Prevention Isn’t the Same As Customer Retention
Blog post by Michelle deHaaff on July 25, 2014
The viral fallout from last week’s Comcast call from “hell” has transitioned to a new phase: damage control and reform. In a leaked internal memo, the company’s COO sent a heartfelt message to employees, where he shared …
Quality investments are like Granite Countertops
Blog post by Jodie Monger on July 25, 2014
[embedded content]Have you ever built a new home? They say building a home is one of the most stressful activities you can ever undertake in life. I agree. It was one of the most stressful endeavors I …