The Parallel Lives of Open Source and Social Networks
Blog post by Mitch Lieberman on July 25, 2014
Early today, just after my morning run, my brother forwarded to me an article from the NYT about making money with Open Source software. For many in the tech community, this is a bit of old news. …
The Perfect Pitch: Making Your Point Clearly and Persuasively with Dr. Tom Sant
Blog post by Kaitlyn Myers on July 25, 2014
Ever feel stuck on how to deliver a corporate capabilities presentation that engages the customer and opens deep conversations? What about differentiating yourself from the competition without coming across as self-centered? These are tough challenges but not …
Customer experience professionals need to embrace a new way of thinking
Blog post by Leslie Pagel on July 25, 2014
Today, customers expect personalized service, the ability to customize products to serve their unique needs, and immediate gratification. Essentially, customers expect the company to know them, recognize them, and anticipate their current and future needs. These customer expectations are having …
Before We Can “Teach” Our Customers, We Have To First Learn From Them
Blog post by Dave Brock on July 25, 2014
Teaching our customers is a cornerstone of Challenger, Insight Selling, and just plain good sales practice. We want to help our customers learn. It’s actually not that new a concept–we’ve always taught our customers something. It used …
All The Hype Around Social Selling Really Concerns Me
Blog post by Dave Stein on July 24, 2014
Social selling isn’t for everyone. Not for every buyer and not for every seller. And social selling doesn’t have an on-off switch.
The big list of little things that destroy your customer experience
Blog post by Adrian Swinscoe on July 24, 2014
Responses from an eclectic group of smart, knowledgeable and savvy professionals offer a great insight into the things that they believe damage their personal customer experience.
What if the walls actually COULD speak?
Blog post by Brian Vellmure on July 24, 2014
“If these walls could speak…” The phrase invokes wonder and horror, depending on who you are, and what may have happened within the walls in question. Surprisingly, we’re now at a place in history where we can …
First we count the votes and then we weigh them!
Blog post by Gary Gerds on July 24, 2014
I first heard these words years ago while being informed that I had lost a sale: First we count the votes and then we weigh them. Everyone at my sales presentation voted for my proposal except for …
Reimagining Journey Map Design
Blog post by Jim Tincher on July 24, 2014
Journey maps are game-changing tools to illustrate your current customer experience, highlighting friction points that impact loyalty. If you’ve researched the topic, you may have noticed that different creators apply the 10+4 criteria of an effective customer journey map very significantly. …
Marketing Ops: It’s Time to Purify Your Data
Blog post by Triniti Burton on July 24, 2014
Marketing organizations know that data is the key to unlocking marketing’s potential to drive maximum business value and create happy customers. Data-driven marketers are continually finding new ways to dissect and apply data in order to increase …