Customer Data Deliver High Value Customer Experience
Blog post by Ernan Roman on July 21, 2014
Customers have learned that in order to have a more customized experience they need to provide the data to drive those high-value communications and experiences. However, the burden is on marketers to become better in delivering on …
Starbucks’ Brew For Effective Employee Training
Blog post by Jon Picoult on July 21, 2014
On one winter evening in February 2008, Starbucks closed all of its U.S.-based stores and insisted that its 135,000 employees take a coffee break. Well, not really a coffee break… but a break to relearn how to …
Dealing With Ambiguity
Blog post by Dave Brock on July 21, 2014
Things are so much easier when they are black or white, when there is a “right answer” to every question or issue we face. Unfortunately, in the real world of buying and selling, there are no right …
15 questions to deliver easier customer experiences
Blog post by Patrick Gibbons on July 21, 2014
Our firm recently published an interesting B-to-B focused report on the importance of making it easy for your customers to do business with your company. The report, The Value of Making it Easy detailed the customer interactions that …
Getting sales coaching right – a picture is work a thousand words
Blog post by Richard Ruff on July 21, 2014
Sales coaching is an important topic among sales leaders. However, ask any sales managers about how they spend their time and you’ll hear about all sorts of things from “putting out fires” to “helping their sales team …
Changing Customer Behavior: Your Brain Loves a Story
Blog post by Jeannie Walters on July 21, 2014
Brains are fascinating. The very thing that allows me to write this blog is both an abstract idea to me and a very concrete part of my anatomy. They are simple muscles in one regard and totally complex, …
My First (and possibly my last) Book Review – Hooked on Customers by Bob Thompson
Blog post by Joseph Michelli, Ph.D. on July 21, 2014
As an author, it seems I am always on deadline with my own manuscripts. This leaves me little more than the opportunity to write business related correspondence and a weekly blog. Through the years, friends have asked …
Live Chat And Its Importance For Online Retailers
Blog post by John Borillo on July 21, 2014
For Nina, going online to do her shopping is the best thing that has ever happened to her. At 26, she has been very busy trying to juggle her roles as a career woman, a wife, a …
Is the Sales of Tomorrow based on Lean Startup Thinking?
Blog post by Joseph Dager on July 21, 2014
Is the Sales of Tomorrow based on Lean Startup Thinking? 0 From Selling to Co-Creating is not just an academic conversation. It is happening and this ground breaking book is discussed in tomorrow’s Business901 podcast. I had …
Top Books for Marketing Leaders
Blog post by Cody Ward on July 21, 2014
If you’re a leader that is constantly putting together all of the pieces to a marketing puzzle, chances are one of your mantra’s or beliefs in life is to never stop learning. You’re probably always keeping yourself …