Chip Conley, Maslow and the Psychology of Loyalty Marketing
Blog post by Bryan Pearson on July 28, 2014
Chip Conley, Maslow and the Psychology of Loyalty Marketing A number of weeks ago I had the opportunity to attend the World of Business Innovation summit in New York. The quality of speakers was outstanding, but there …
Survival Mode Kills You (And Your Team)
Blog post by Nate Brown on July 28, 2014
- Michael Scott, The Warlock Have you settled for survival? Does your everyday become a fire drill that leaves you emotionally barren? It’s time to stop. Not only does survival mode prevent you from moving your team …
Is The Way We Are Going About Customer Acquisition and Retention Dead Wrong?
Blog post by Maz Iqbal on July 28, 2014
There is no question that acquiring and retaining customers is vital to every company, but it’s the way companies are going about it that’s dead wrong….. Charles Green, coauthor of the Trusted Advisor, points out that many …
Do You Know How Your Customer Is Measured?
Blog post by Dave Brock on July 28, 2014
As sales people, we’re used to being measured. We have pipeline metrics, quotas. We may have weekly call or meeting goals. We have prospecting goals, and on and on and on. Metrics are important to knowing how …
Why Customer Comments Are as Valuable as Metrics
Blog post by Jeannie Walters on July 28, 2014
Customers love to share. But they generally only share when it serves their own interests, not yours.A survey can yield lots of great feedback from a wide swath of your customer population. Invite comments about their experience and you’re sure to …
Sales Moments
Blog post by Jack Malcolm on July 28, 2014
Last week, I attended a conference call with the top sales management of one of my clients, to discuss ways to more deeply embed the culture and practices of consultative selling techniques that we’ve introduced to their …
New in Business? Watch Out for These 5 Entrepreneurial Mistakes!
Blog post by Marga Dela Cruz on July 28, 2014
The best lessons that successful entrepreneurs learned are the painful ones they experienced committing mistakes. We have collected the 5 most common mistakes that entrepreneurs usually committed at the start of their entrepreneurship careers. By carefully learning …
A Well-Trained Staff Shows at Marriott Courtyard Pioneer Square
Blog post by Adam Toporek on July 28, 2014
I never intended to stay at the Pioneer Square Marriott Courtyard in Seattle. I was speaking at a conference in Seattle and fully intended to stay at the hotel where the conference was scheduled. However, there was …
Chasing an Elusive Trust Rabbit: Target’s Problems in Canada
Blog post by Michael Lowenstein on July 28, 2014
To say that retailing giant Target has had challenges in its foray into Canada markets, all of which have undermined consumer trust, is, if anything, an understatement. Goodwill created in advance of its store openings has all …
Award Winning Communications are Powered by Insight & Customer Understanding
Blog post by Denyse Drummond-Dunn on July 28, 2014
This time last month, many marketing and communications professionals had just returned from Cannes, France, where they had attended the annual Lions Awards Festival. They are now back in their offices and have probably been comparing their own …