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3 Ways to Simplify B2B Customer Relationships

Blog post by on August 29, 2014

At first glance, it might seem that delivering a great experience is easier for business-to-business (B2B) companies than for consumer-facing firms (B2C). B2B companies typically serve fewer customers, and a small pool of relationships can be mistaken …

THIS is Wow customer service! Nice job Thor!

Blog post by on August 29, 2014

I actually laughed out  loud when I read this. (If you click on the image, you’ll see a larger version.   This is a winner from an Amazon.com rep who goes by the name Thor.  Talk about …

Cross-channel customer feedback

Blog post by on August 29, 2014

If you check your bank balance online and then call customer service because you discovered a mistake, chances are that you think of that as two parts of a single customer experience. But in almost every case, …

Is Your Marketing Content in Plain Writing?

Blog post by on August 29, 2014

“Give it to me in plain English.”  My children are grown now, but when they were teenagers I can still remember starting conversations with that phrase.  As a parent, I wanted a straight explanation.  Come to think …

What We Can Learn From The ER!

Blog post by on August 29, 2014

If you’ve ever had the misfortune to be taken to an Emergency Room, you know the concept of Triage.  In triage, they aren’t trying to determine what caused your heart to stop, why you may have stopped …

7 Best Global Communication Methods for Business

Blog post by on August 28, 2014

These days, international business people don’t face the same communication barriers that their predecessors did. Communication technologies expand daily, with continuous innovations rolling out to help organizations reach across the globe and make big waves in their …