The Draining of Target’s Emotional Bank Account
Blog post by Colin Shaw on March 10, 2014
Fourth quarter sales were down for Target following the data breach that compromised the personal information and credit card information of 110 million shoppers last December during the height of the holiday shopping season. Some might say the sales were …
CMO: Did You Get It Right When Creating Personas & Buyer Process Maps?
Blog post by John Koehler on March 10, 2014
Most CMO’s have created Buyer Personas. Best in Class CMO’s go a step further to invest in creating Buying Process Maps. The most important question these CMO’s ask is “Did we get it right?” Buyer Personas have to be right. Your …
Millennials in the Workplace, Are They Really That Scary?
Blog post by Jacob Morgan on March 10, 2014
You’ve heard of millennials right? Those weird looking new people that are starting to enter our organizations? Countless articles have already been written about them but the tone seems to be one of “freaking out.” Millennials are being painted as …
NEVER Succeed at Innovation: 10 Mistakes even Great Companies make
Blog post by Denyse Drummond-Dunn on March 10, 2014
There have been many attempts to dethrone the blond supermodel doll Barbie over her fifty plus years of existence, mostly without much success. The latest endeavour (named Lammilly, after her creator) is different in that Nickolay Lamm is going after …
A Non-Lean View of Servant Leadership
Blog post by Joseph Dager on March 10, 2014
Terri Griffith in her book The Plugged-In Manager describes an easy-to-understand framework for plugging in, explained through three core practices: Stop-Look-Listen: What does your data say? What do you already know that will help you with this project? Mixing: How …
D.I.V.E. Deeper: Getting The Most Out Of Your Buyer Personas
Blog post by Tony Zambito on March 10, 2014
Often in helpful conversations with marketing and sales leaders, I usually am posed the question of how to get the most out of buyer personas. A common theme is many have invested in buyer personas but are not reaping perceived benefits.
How to Create Sustainable Customer Excellence: The Power of an Acknowledging Leader
Blog post by Joseph Michelli, Ph.D. on March 10, 2014
We have talked about the power of being seen, truly seen, as one hallmark of an exemplary customer experience. But to see, listen to, understand, and serve your customers may not be your role day-in and day-out. Perhaps you have …
Purpose Driven Industrial Blogging
Blog post by Achinta Mitra on March 10, 2014
When I talk to manufacturers and industrial companies about blogging, which is practically every day, I can’t help but notice that these people do understand that blogging is a key component of good industrial content marketing. What I find lacking …
Search Engine Optimization Won’t Grow Your Business
Blog post by Paul Mosenson on March 10, 2014
Search engine optimization (SEO) can be addictive—watching as your website climbs steadily in the search engine rankings and attracts more and more visitors. But you’re not trying to win a popularity contest. Alone, SEO can’t grow your business because …
Warmth, competency and customer experience – Interview with Chris Malone about The Human Brand
Blog post by Adrian Swinscoe on March 10, 2014
Podcast: Play in new window | Download Today’s interview is with Chris Malone, founder of Fidelum Partners and recent author with Professor Susan T Fiske at Princeton of a new book: The Human Brand: How We Relate to People, Products, …