4 Things Buyer Personas Are Not
Blog post by Tony Zambito on July 29, 2014
When products or services look similar, are called by similar names, or represented to be the same as, this can lead to confusion. When it comes to buyer personas, this is more common than it should be.
The gift that is Customer Feedback. How not to accept it by Southwest Airlines & Easyjet
Blog post by Ian Golding on July 29, 2014
Unsolicited feedback can potentially have the most significant effect on the companies it relates to. This is the feedback that is being produced on a daily basis across social media platforms such as Facebook and Twitter.
Decoding The 4 C’s Of Leadership
Blog post by David Miller on July 29, 2014
What’s the biggest mistake in leadership? Arrogance? Self-interest? Acting too fast? Personally, I would say it’s being certain. Things change all the time. When we forget that, we become certain. And when we become certain, we forget …
Measuring What Matters: Those Addictive Numbers
Blog post by Vanessa DiMauro on July 29, 2014
I’ve done it. It’s gone. Cold turkey. After years of asserting we need to measure what matters in social business – as opposed to just tracking outcomes we can count easily — I decided to take down …
Six keys to start-up and small business sales success
Blog post by Matt Heinz on July 29, 2014
One of my favorite all-time sales executives always had a quote at the top of the enormous whiteboard in his office: “Start-ups don’t starve, they drown.” That’s true across a variety of departments and disciplines, but perhaps …
Rejection: Does Selling Cause More Anxiety Than Dating?
Blog post by Dave Kurlan on July 29, 2014
Do you remember dating? Back in the day when you couldn’t hide behind a text or an email, the three most common questions that teenagers would ask their friends were, “What if she says ‘no’?”, “What if …
5 Ways to Make a Great Impression on Your New Customer
Blog post by Colin Shaw on July 29, 2014
New customers are a lot like making a new friend. You need to make sure that you are making a good impression. After all, the goal here is to have a great relationship. So it stands to …
CRM Tells You Only Half The Story: 5 Ways CEM Completes It
Blog post by Michelle deHaaff on July 29, 2014
Note: Don’t forget to sign up for our upcoming webinar on CEM-CRM integration below! From the moment I joined a beta customer group that was testing a new type of software — software that we now know …
What do We do to Empower People
Blog post by Joseph Dager on July 29, 2014
Kathy Cuff is a senior consulting partner with The Ken Blanchard Companies and co-author of LEGENDARY SERVICE: The Key is to Care. Kathy seems to have done just about every job at the joined the Blanchard Companies …
How to Find Your Next Sales Rockstar
Blog post by Tim Haller on July 29, 2014
Almost every time that I walk into a client’s office, whether for a meeting or to conduct sales training, I typically get the same question: Do you know any great salespeople who might be interested in a …