Customer Centricity = Sustainability = Customer Centricity = Superior Business Performance
Blog post by Doug Leather on April 23, 2014
In a recently published article (MIT Sloan Management Review – How to Become a Sustainable Company)the authors point to a study that supports the view that ‘high sustainability’ companies significantly outperformed their counterparts over an 18 year …
Got Empathy?
Blog post by Bob Hayes, PhD on April 23, 2014
My best friend went on a family vacation and, upon his return home, retold his vacation horror story to me. He was so upset about his treatment by a major airline that he wrote a 4-page letter …
The First Notable Theme from the 2014 InfusionCon Small Business Conference
Blog post by Ian Michiels on April 23, 2014
I had the pleasure of spending my morning yesterday at the Infusionsoft headquarters in Phoenix, a day before the kick-off of the annual Infusionsoft User Conference. This year the event moved to the Phoenix convention center to …
Measure the Journey not the Destination
Blog post by Joseph Dager on April 23, 2014
In most of my sales and marketing work, I try to use only three different measurements to guide it. I have found that though we can create more these pieces to the measurement puzzle can cover a …
7 Helpful Ways Mobile CRM Makes a Difference in Your Business
Blog post by Dick Wooden on April 23, 2014
I bet that you already have a smart phone and probably also a tablet like Apple’s iPad or Samsung Galaxy 10.1 (our recommendation). Most likely you cannot see functioning without having these mobile communication tools readily available. …
Innovation Strategy: The top three growth-hacks for CIO’s
Blog post by Robert Brands on April 23, 2014
In an open letter from the CEO of Nike, Inc. Mark Parker shares, “achieving our long-term vision requires us to hold ourselves accountable for real and meaningful short-term progress”. Having a big long term goal will set …
Seven Ways to Be More Responsive to Email
Blog post by Jeff Toister on April 23, 2014
Most of us are drowning in email. The daily onslaught of email and inboxes containing 100+ messages make it hard to keep up with the old one business day standard. My 2014 email response time survey revealed …
Book Review: The Collaborative Sale
Blog post by Greg Alexander on April 23, 2014
When Eads and Sullivan, the owners of the Solution Selling methodology, came out with a new book, I jumped at the chance to read it. The book is great and you should read it. Why? Some History:
Want Content Marketing Success? You’ve Got to Get These 5 Things Right!
Blog post by Nicole Beckett on April 23, 2014
It’s one thing to know that your business needs to come up with a content marketing strategy. It’s another thing to actually know how to come up with a strategy that’s going to work! No matter what …
Soft is hard
Blog post by Steve Curtin on April 23, 2014
I’ve been a Tom Peters fan since being introduced to his teachings in my first management role at Marriott International more than 20 years ago. Frequently contrarian and counter-intuitive, Peters often says: “Soft is hard and hard …