Editor's Picks

Thought Leadership Articles

How Enterprise Software Companies Can Innovate: Feedback, Moonshots, and Hackathons

If you’re the leader of an enterprise software company and “innovation” isn’t on the top of your list of priorities for 2019, I encourage...

Don’t Let Lack of Customer Trust or Feeling Valued Undermine Marketing Engagement

Let’s discuss two factors that will derail your marketing: lack of trust and lack of feeling valued. If consumers do not have a perception of...

CEO’s Guide to Growth through Customer-Centered Management

In every company where customer experience is a hallmark of their success, the CEO is the ringleader of customer-centered management. This type of...

Watch Your Language: How to Converse with Customers More Effectively

“I’m going to put you on hold for just a second.”; “I think you misunderstood me just now — what I actually said was…”;...

Think Tank Discussions

It’s Time to Rethink Facebook

You’re thinking of leaving Facebook. I’m thinking of leaving Facebook. You want to leave because you feel like your data is not safe, the customer experience is not what it used to be and you’re creeped out by the contextual advertising and oh yea, th...

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