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What’s Your B2B Marketing Mission?

Blog post by on April 15, 2014

Start Thinking Out-Of-The-Planet! As I drive to work in my Tesla, I can’t help but marvel at how this car works while I sleep. Software updates are typically done during the wee hours of the morning so …

Why Your Employee Engagement Survey is a Waste of Time

Blog post by on April 15, 2014

Let’s start with what most of us agree upon: Employee engagement is important Engaged employees are more productive Engaged employees provide better customer service The benefits are there. Unfortunately, the way most companies conduct their employee engagement …

How to Build a Bond with Your Customers

Blog post by on April 15, 2014

“Deciding to be there” begins with learning about your customers’ lives and their needs, then building a solution from their point of view. Companies that understand it’s emotion that bonds them with customers obsess about getting to …

How to Find Elusive B2B Buyers

Blog post by on April 15, 2014

Okay, it’s time for a little honesty. How many of your potential buyers want to hear from you on an unsolicited basis?  How many are glad that you called when they weren’t expecting to hear from you? …

Airlines show how tablets create loyalty ESP

Blog post by on April 15, 2014

There’s a lot of talk within loyalty about the increasing volume of customer interactions and how these are being enabled through mobile devices, wearables and the Internet of things. Indeed, Microsoft consider it so important that they’ve …

Don’t Bring a Fire Hose to A Presentation

Blog post by on April 15, 2014

Have you ever attended a presentation that felt like you had to drink from a fire hose? Even worse, have you delivered one? Our minds contain a vast store of information accumulated over a lifetime of living …