The gift that is Customer Feedback. How not to accept it by Southwest Airlines & Easyjet
Blog post by Ian Golding on July 29, 2014
Customer feedback comes in many different forms. Often sought out by companies, it can be captured via email, web pop up or telephone surveys. It can be recorded in face to face customer focus groups or received …
What do We do to Empower People
Blog post by Joseph Dager on July 29, 2014
Kathy Cuff is a senior consulting partner with The Ken Blanchard Companies and co-author of LEGENDARY SERVICE: The Key is to Care. Kathy seems to have done just about every job at the joined the Blanchard Companies …
4 Things Buyer Personas Are Not
Blog post by Tony Zambito on July 29, 2014
Not 1/365 [dazed & confused] (Photo credit: PhotoJonny) When products or services look similar, are called by similar names, or represented to be the same as, this can lead to confusion. When it comes to buyer personas, …
How to Find Your Next Sales Rockstar
Blog post by Tim Haller on July 29, 2014
Almost every time that I walk into a client’s office, whether for a meeting or to conduct sales training, I typically get the same question: Do you know any great salespeople who might be interested in a …
Do You Know How Your Customer Is Measured?
Blog post by Dave Brock on July 29, 2014
Every sales person understands how they are measured and are driven to achieve their goals. Our customers are no different, they have goals for which they are accountable.
Chip Conley, Maslow and the Psychology of Loyalty Marketing
Blog post by Bryan Pearson on July 28, 2014
Chip Conley, founder of Joie de Vivre hotels, shared a bit of his history and specifically how he developed the concepts for the various properties in what became one of the most successful boutique hotel chains.
Survival Mode Kills You (And Your Team)
Blog post by Nate Brown on July 28, 2014
- Michael Scott, The Warlock Have you settled for survival? Does your everyday become a fire drill that leaves you emotionally barren? It’s time to stop. Not only does survival mode prevent you from moving your team …
Is The Way We Are Going About Customer Acquisition and Retention Dead Wrong?
Blog post by Maz Iqbal on July 28, 2014
There is no question that acquiring and retaining customers is vital to every company, but it’s the way companies are going about it that’s dead wrong….. Charles Green, coauthor of the Trusted Advisor, points out that many …
Why Customer Comments Are as Valuable as Metrics
Blog post by Jeannie Walters on July 28, 2014
Customers love to share. But they generally only share when it serves their own interests, not yours.A survey can yield lots of great feedback from a wide swath of your customer population. Invite comments about their experience and you’re sure to …
Sales Moments
Blog post by Jack Malcolm on July 28, 2014
Last week, I attended a conference call with the top sales management of one of my clients, to discuss ways to more deeply embed the culture and practices of consultative selling techniques that we’ve introduced to their …