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Do Your Employees Know Their REAL Job?

Blog post by on August 27, 2014

Some service failures are frustratingly obvious.Take this one for example. I spoke at the CRM Evolution 2014 conference last week. The conference was fantastic (re-cap here). There was just a small issue with how the hotel set …

20+ Metrics for Measuring B2B SEO Performance

Blog post by on August 27, 2014

August 26, 2014: Last spring, I had the opportunity to instruct a course for MarketingProfs University’s Search Marketing School 2014. My contribution, “10 Measurement Tips for SEO Content” (now live on MarketingProfs University) focuses on key reports and analysis …

CMO Spotlight: Judith Sim, CMO, Oracle Corp.

Blog post by on August 27, 2014

“Social marketing has changed everything” …states Judith Sim, CMO of Oracle Corp. in no uncertain terms. Let’s put that into the context of B2B marketing and examine what really has changed, how, and what we as marketers …

Customer Service and a “Need For Speed”

Blog post by on August 27, 2014

Remember the Tom Cruise quote from Top Gun. “I have a need for speed”. Well businesses need to embrace that same concept when designing their customer service strategy. We all have seen “Customer Service” as a big …