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2014 CCO Tenure Study Preview

Blog post by on April 16, 2014

I’m putting the finishing touches on the CCO Council 2014 Tenure Study and am excited to share a sneak preview. For the last four years, I have examined the role of the Chief Customer Officer to understand …

Churn: Busting The Top 5 Myths

Blog post by on April 16, 2014

Myth 1: I’m using all of the data we have available to us to study churn. Truth:While most companies believe this to be true, they’re only thinking about their structured data, forgetting about the unstructured audio being …

New Marketing Automation Buyer’s Guide Offers Valuable Advice

Blog post by on April 16, 2014

TrustRadius, an online community designed to help business software users make better product selection, implementation, and usage decisions, just released their first-ever “Buyer’s Guide to Marketing Automation Software.” The 44-page guide is based on 400 in-depth reviews …

Meet The Newest Subaru Fanatic

Blog post by on April 16, 2014

Here’s one shot of the family in our new, used Subaru Forester wagon. In a post last week I talked about my recent car accident that left me with a mangled 2002 Honda Civic with 175,000 miles. …

Essentials of CMB: Culture Means Business

Blog post by on April 16, 2014

Similar to how Latin is the root of all romance languages, culture – the identity, personality, structure, and processes of an organization – is a core business issue. It has real and dramatic effect on an enterprise’s …