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Thought Leadership Articles

Creating a Profitable Revenue Model: Go-To-Market Strategy, Pricing, and Presentation

Selecting and implementing the most effective revenue model can be the one activity that most rapidly accelerates your revenue growth. People often confuse the...

Solving the CX Conundrum: How to Minimize Chaos, Maximize Humanness

A Coffee Shop Case Study "Heeeeey!!!" "Dude, Dave shaved his beard!" Benji, shouted over his shoulder laughing. His friends shook their heads smiling in the background. "It was...

Six Leadership Levers to Create the Customer-Centered Culture

Customer focus has been largely an empty promise for many organizations. Connect customer focus to those promoting big data and you are likely to...

Sales as a Profession: Perceptions, Misconceptions, and the Way Forward

You’ve been in sales for several years, are a solid performer, and considered to be a real pro. You’re happy with your employer, confident...

Why McKinsey Says Link the Customer Experience to Value

CX is one aspect of creating value. But in the case of a CVA (Customer Value Added) measurement, the questions are asked of the decision maker, not the user who has been in the transaction.

Think Tank Discussions

Brilliant CX Tool: Harnessing Hassle

How easy is your company to do business with? Super easy? Crazy hard? Here is a simple, yet powerful tool to find the answer, The Hassle Meter.

Verint Launches New Intelligent Customer Self-Service Capabilities

MELVILLE, N.Y., March 15, 2018 — Verint® Systems Inc. (Nasdaq: VRNT), The Customer Engagement Company™, today announced new customer self-service capabilities, including intelligent virtual assistants...

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