Apple is redefining retail experiences as we know them
Blog post by Sirte Pihlaja on March 8, 2014
Guess what is Apple’s fastest-growing product by total sales? It’s not any of the iDevices, as many of us would believe – it’s eCommerce – or should we call this the iCommerce. According to Business Insider, Apple’s sales of digital …
Customer Clouds: The Next Big IT Battleground
Blog post by Patricia Seybold on March 8, 2014
“Best of” Customer Cloud Articles We’ve been writing a lot recently about “Customer Clouds.” It’s a term we coined. And it’s a movement we’re fully behind. Most of you rely on us for thought leadership around customer-impacting technology trends. This …
Setting Expectations
Blog post by Dave Brock on March 8, 2014
I’m encamped in our local Starbucks, busy with my morning series of conference calls. Power is out at the office–the whole area is without power. It’s been out since about 10 pm last night. The power company was great in …
Internal Service Cooperation Is How You Win!
Blog post by Peter Psichogios on March 8, 2014
Every person inside your organization can and does impact the customer experience. To create exceptional customer experiences requires that you first have great internal service from individual to individual and work group to work group so you can consistently create …
Max Cred Factor #7: Professional Look and Feel
Blog post by Jack Malcolm on March 8, 2014
It’s a tiny bit ironic that this post is appearing on a Friday, which is a day when sharply-dressed, professional-looking people suddenly become casual and appear in the office looking like they just rolled out of bed at camp. Although …
6 Ways to Make Customers Fall In Love With You [INFOGRAPHIC]
Blog post by Flavio Martins on March 8, 2014
It’s worth it to deliver exceptional customer service because when it comes down to it, customer service matters to customers who purchase. If you want your customers to buy from you, then fall in love with you, you have to …
Mis-selling can seriously weaken your business
Blog post by Nicholas Watkis on March 8, 2014
Have any of your customers been mis-sold any of your products or services? Perhaps the answer depends on what is understood by the term “mis-selling”. Mis-selling has recently come to the public notice mainly through problems that have come to …
Email Marketing Business Metrics for Success
Blog post by Simone Lindner on March 8, 2014
Not measuring your email marketing campaigns is the same as taking a shot in the dark, it prevents you from seeing important business insights that create action for success. They help you understand what works and why it doesn’t. Go …
The Wrong Answer
Blog post by James Lawther on March 8, 2014
Are your staff stupid? Have you ever asked them to do something so obvious that it simply wasn’t possible to misunderstand? A nice, easy job. Something they couldn’t fluff — if they only thought about it for two minutes — …
Frightening Statistics on Doing Discovery
Blog post by Peter Cohan on March 8, 2014
I’ve done some informal interviews with heads of sales and presales recently and uncovered the following, rather consistent statements: – Heads of sales and presales tell me that about 10% of their teams actually do Discovery very well. [Group 1] …