As Told By “Her”: The Power of Predictive Analytics
Article by Joseph Pigato on April 16, 2014
“Her” may be set in the future, but we’re probably closer to this reality than we realize. The heart of machine learning or predictive analytics lies in the analysis of data to pinpoint indicators that lead to concrete outcomes.
E-commerce: Why it’s Not All about Ideas and Design
Blog post by Lori Wagoner on April 16, 2014
With e-commerce businesses springing up by the dozen every single day, it’s easy to imagine that all you need to start your own e-commerce business is a smart idea and a snappy looking website. Sigh. If only …
2014 CCO Tenure Study Preview
Blog post by Curtis Bingham on April 16, 2014
I’m putting the finishing touches on the CCO Council 2014 Tenure Study and am excited to share a sneak preview. For the last four years, I have examined the role of the Chief Customer Officer to understand …
Churn: Busting The Top 5 Myths
Blog post by Mike Hutchison on April 16, 2014
Myth 1: I’m using all of the data we have available to us to study churn. Truth:While most companies believe this to be true, they’re only thinking about their structured data, forgetting about the unstructured audio being …
New Marketing Automation Buyer’s Guide Offers Valuable Advice
Blog post by Howard Sewell on April 16, 2014
TrustRadius, an online community designed to help business software users make better product selection, implementation, and usage decisions, just released their first-ever “Buyer’s Guide to Marketing Automation Software.” The 44-page guide is based on 400 in-depth reviews …
Meet The Newest Subaru Fanatic
Blog post by Jeremy Watkin on April 16, 2014
Here’s one shot of the family in our new, used Subaru Forester wagon. In a post last week I talked about my recent car accident that left me with a mangled 2002 Honda Civic with 175,000 miles. …
Digital marketing is now reappropriating the sales budget
Blog post by Scott Brinker on April 16, 2014
It probably comes as no surprise that digital marketing budgets are rising. But the velocity of growth is actually quite breathtaking. In research conducted by Gartner among their clientele, digital marketing budgets rose 20% in 2013. And …
Eight simple things that will improve customer loyalty & retention
Blog post by Matt Heinz on April 16, 2014
I can’t think of a single company that couldn’t improve their customer relations and loyalty programs. True, there are amazing examples of world-class customer programs out there. From Zappos to Zingerman’s, there’s plenty to observe and emulate. …
Top Twelve Quotes from the 2014 Smarter Services Executive Symposium in Boston
Blog post by Ron Kaufman on April 16, 2014
This unique annual event was a deep dive into the world of services, service providers, and field service engineers. The depth of sharing was impressive, as was the depth of expertise. I gave one keynote presentation and …
Essentials of CMB: Culture Means Business
Blog post by Michael Lowenstein on April 16, 2014
Similar to how Latin is the root of all romance languages, culture – the identity, personality, structure, and processes of an organization – is a core business issue. It has real and dramatic effect on an enterprise’s …