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Owning the Customer Agenda

Blog post by on July 29, 2014

The tried-and-true formula we’ve all seen when there’s a problem area in a company is this: hire someone, staff up, and let them run. But throwing head count won’t cut it for customer experience work. This isn’t …

Changing the choice context can change the game

Blog post by on July 29, 2014

I saw a number of presentations from various UK startups in the last few weeks and one really caught my attention. Playmob is a startup focused on linking charitable giving to the purchase of game items/actions.  When …

Are You ‘Pissed Off’ Enough To Be A Top Performer?

Blog post by on July 29, 2014

I saw a brilliant video by Tom Peters, Innovation:  Angry People Make Change, be sure to watch it. Being pissed off, angry, impatient is an important concept around success–particularly in sales. Now before some of you jump …

CMO Spotlight: Blair Christie, SVP and CMO, Cisco

Blog post by on July 29, 2014

Next up in our series on inspiring CMOs from around the world is Blair Christie, SVP and CMO of Cisco. What caught my interest and attention is Blair’s perspective on “the intelligent connection of people, processes, data …

When the Best Solution Is NOT Your Offering

Blog post by on July 29, 2014

Have you ever found, when doing Discovery with a prospect, that the problem they face may not be best addressed by your offering – that another organization’s product would be better choice for them?  Do you go …