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Comcast Botches Service Failure Apology

Blog post by on July 22, 2014

Comcast issued an apology last week for a service failure that went viral. The statement declared Comcast’s commitment to always treat customers with the utmost respect. They got it all wrong.

Curing ills not pushing pills

Blog post by on July 22, 2014

It’s the Molecule, stupid! You produce ever better drugs; Drs buy those drugs; patients use those drugs, end of story. The battleground is to design better drugs and persuade your stakeholders to purchase them. Of course no-one …

Integrated Marketing Needs Integrated Systems

Blog post by on July 22, 2014

If you’re like most marketers, your marketing operation has an increasing number of marketing tools and systems, a plethora of processes and a boatload of data being generated. And, there seems to be a new piece of …

Do I want a Relationship? Or an Experience?

Blog post by on July 22, 2014

On Tuesday evening I had to go to PCWorld. For the first time in 13 years my computer had become infected. I could receive e-mails, but not send them. IT said it was “cabbaged”, which, I believe, …

7 Tips to Retain Your Best Talent

Blog post by on July 22, 2014

My experience in the corporate world taught me it made sense to hire smart people and continue to give them responsibility so there was an opportunity to grow.  Providing financial incentives and allowing time to pursue higher …

Cash for demos – good idea or tacky?

Blog post by on July 22, 2014

At a conference last week, one particular vendor’s booth was covered in cash.  Curious, I stepped up and asked why. I expected it to tie into an analogous pitch for their services.  I expected the cash to …