Top

Are You ‘Pissed Off’ Enough To Be A Top Performer?

Blog post by on July 29, 2014

I saw a brilliant video by Tom Peters, Innovation:  Angry People Make Change, be sure to watch it. Being pissed off, angry, impatient is an important concept around success–particularly in sales. Now before some of you jump …

CMO Spotlight: Blair Christie, SVP and CMO, Cisco

Blog post by on July 29, 2014

Next up in our series on inspiring CMOs from around the world is Blair Christie, SVP and CMO of Cisco. What caught my interest and attention is Blair’s perspective on “the intelligent connection of people, processes, data …

When the Best Solution Is NOT Your Offering

Blog post by on July 29, 2014

Have you ever found, when doing Discovery with a prospect, that the problem they face may not be best addressed by your offering – that another organization’s product would be better choice for them?  Do you go …

4 Things Buyer Personas Are Not

Blog post by on July 29, 2014

When products or services look similar, are called by similar names, or represented to be the same as, this can lead to confusion. When it comes to buyer personas, this is more common than it should be.

Decoding The 4 C’s Of Leadership

Blog post by on July 29, 2014

What’s the biggest mistake in leadership? Arrogance? Self-interest? Acting too fast? Personally, I would say it’s being certain. Things change all the time. When we forget that, we become certain. And when we become certain, we forget …