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Big Data for the Bottom Line

Blog post by on August 26, 2014

When it comes to big data use in today’s always-evolving and highly energized market, it’s easy to get bogged down in looking for ways to use big data, without realizing that it’s implementation can be extremely simple. …

The Human Touch vs. Self-Checkout

Blog post by on August 26, 2014

Walmart is replacing their self-service checkout this holiday season.  Instead, they are employing people to provide a personal touch and customer service at the point of purchase. I’m happy to hear that at least one retailer recognizes …

What’s The Purpose Of Account Planning?

Blog post by on August 26, 2014

We talk a lot about account planning, particularly if our “territory” is one or a few large accounts.  Generally, we wrap a lot of nice words around the reasons we do account planning: Develop deep and trusted …

Small Business CRM Vendor Rankings According to Users

Blog post by on August 26, 2014

The CRM vendor landscape for Small-to-Midsize organizations includes a wide variety of solutions, including those traditionally built for enterprise organizations.  The popularity of Software-as-a-Service (SaaS) offerings and the low-cost scalability of these solutions have led many enterprise …

Local Marketing Automation Gains Momentum in 2014

Blog post by on August 26, 2014

Unlike many of the topics Gleanster covers, the software offerings in the Localized Marketing Automation (LMA) landscape don’t map so nicely in terms of features and capabilities across different providers. In fact, it’s entirely likely you may end up …

The Seamless Customer Service Experience

Blog post by on August 26, 2014

Customer service expectations have changed dramatically during the past decade. Long gone are the days when outsourcing phone support to the nether reaches of the globe was even marginally acceptable. Today’s customers expect their queries and grievances …