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The Vital Importance of “Unrealistic” Thinking

Blog post by on April 20, 2014

In 1960, Theodore Levitt wrote a landmark article for the Harvard Business Review titled, “Marketing Myopia.” When it was republished in 2004, HBR editors said the article, “introduced the most influential marketing idea of the past half …

Can Numbers be Creative, Can Numbers be Imaginative?

Blog post by on April 20, 2014

Author, ERIC SIEGEL, PhD, is the founder of Predictive Analytics World and Executive Editor of the Predictive Analytics Times. Eric makes the how and why of predictive analytics understandable and captivating. Joe: When we look at this, …

Speed Kills

Blog post by on April 20, 2014

Speed Kills. These words are most often attributed to the late, great owner of the Oakland Raiders, Al Davis. The game of football has evolved over the past 50 years to embrace this reality. In the 50s …

3 Root Causes of Marketing Automation Failure and How To Fix Them

Blog post by on April 20, 2014

The majority of marketing leaders report dissatisfaction with results from Marketing Automation. Frost & Sullivan reveals 75% not accomplishing what they expected. Failed implementations of Marketing Automation litter the battlefield. CMOs know their marketing automation isn’t delivering …

A Glossary of Terms for Customers and Service

Blog post by on April 20, 2014

This Glossary of Terms was helpfully crafted by Arti Gupta.Customer Advocacy Customer advocacy is a specialized form of customer service in which companies focus on what is best for the customer. It is a change in a …

Building Brand Champions with Consumer Education

Blog post by on April 18, 2014

As consumer relationship management (CRM) technologies have matured, it isn’t surprising that some competing/complementary systems have also gained traction. One among many such responses, CEM, focuses on consumer experience (or engagement depending on what you’re reading). The …