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HubSpot Files for IPO: Solid Financials for a Young Company

Blog post by on August 28, 2014

HubSpot filed its much-anticipated S-1 for a public stock offering  yesterday. Since the company has been admirably transparent all along about its finances, there were no big surprises: they lose considerable money, as expected, but their expenses …

Do You Have “Lightening Rod” Clarity of Purpose?

Blog post by on August 28, 2014

Beloved companies begin with a notion, an idea fueled by passion about their greater purpose for improving customers’ lives. It doesn’t matter if they are selling electronics or food, or saving lives; conviction helps them stay the course. …

The Greatest Salesman You Never Heard Of

Blog post by on August 28, 2014

When one of America’s greatest salesmen and entrepreneurs launched his career, it was announced in the press by the Boston newspaper in 1806, under the following story: “No Joke. A vessel with a cargo of 80 tons …

8 Compelling Business Intelligence Trends in 2014

Blog post by on August 28, 2014

Business Intelligence  implementations are driven by a variety of immediate business needs and long-range strategic goals. Organizations in pursuit of operational excellence are often motivated to promote data-driven decision making. Just as often, the move to establish …

Do Your Employees Know Their REAL Job?

Blog post by on August 27, 2014

Some service failures are frustratingly obvious.Take this one for example. I spoke at the CRM Evolution 2014 conference last week. The conference was fantastic (re-cap here). There was just a small issue with how the hotel set …

20+ Metrics for Measuring B2B SEO Performance

Blog post by on August 27, 2014

August 26, 2014: Last spring, I had the opportunity to instruct a course for MarketingProfs University’s Search Marketing School 2014. My contribution, “10 Measurement Tips for SEO Content” (now live on MarketingProfs University) focuses on key reports and analysis …