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What if the walls actually COULD speak?

Blog post by on July 24, 2014

“If these walls could speak…” The phrase invokes wonder and horror, depending on who you are, and what may have happened within the walls in question. Surprisingly, we’re now at a place in history where we can …

First we count the votes and then we weigh them!

Blog post by on July 24, 2014

I first heard these words years ago while being informed that I had lost a sale: First we count the votes and then we weigh them. Everyone at my sales presentation voted for my proposal except for …

Reimagining Journey Map Design

Blog post by on July 24, 2014

Journey maps are game-changing tools to illustrate your current customer experience, highlighting friction points that impact loyalty. If you’ve researched the topic, you may have noticed that different creators apply the 10+4 criteria of an effective customer journey map very significantly. …

Marketing Ops: It’s Time to Purify Your Data

Blog post by on July 24, 2014

Marketing organizations know that data is the key to unlocking marketing’s potential to drive maximum business value and create happy customers. Data-driven marketers are continually finding new ways to dissect and apply data in order to increase …

Uncorrelated Data

Blog post by on July 24, 2014

A few months ago I wrote about the Spurious Correlation Generator, a fun web page where you could discover pointless facts like the divorce rate in Maine is correlated to per-capita margarine consumption (who knew!). The other …

Why I Won’t Respond To Your Email!

Blog post by on July 24, 2014

I get at least a couple 100 emails a day (not including the SPAM).  A lot of them are trying to sell me on something.  Most I quickly delete, but some are interesting and intriguing. Some of …

Sales Words and Phrases to Avoid at All Costs!

Blog post by on July 24, 2014

Create a new way to ask for the sale. My friend Mitchell Kearney is the best commercial photographer in this region. When shooting a subject he never says “smile”. That’s got to be a major obstacle if …

Sales Metrics That Matter

Blog post by on July 24, 2014

The best sales professionals are constantly looking for help.  Winners are honest in their self-assessment of the skills and competencies – or at least as honest as they can be. Only 61% of sales reps think they …