Editor's Picks
Thought Leadership Articles
Account-Based Marketing: 3 Things B2B Marketers Should STOP Doing to Achieve Better ROI
B2B marketers know that, often, there are more hurdles to a marketing strategy’s success than ways to win. Challenges like measurement, brand engagement, effective...
How to Understand Your Audience and Reach with Branded Content
Knowing your audience is not only the cornerstone to successful marketing and media campaigns but also to successful businesses. It’s no surprise, and I’ve...
Changing Customer Needs Are Disrupting Your Business: 5 Keys For Responding Effectively
Board rooms in most companies focus on investors and innovation – they spend inordinate time on stock prices, activist investors, and technology and pay...
Customer Success — A Unifying Mission for CRM and CXM
In this article, I’ll discuss how the “customer success” movement has developed, what it means, and why I believe it should be a unifying mission to help companies get value from both CRM and CXM, or whatever term you want to use for being customer-centric.
Think Tank Discussions
You can’t handle the truth – why most leaders say they want their businesses to be customer-centric but aren’t willing to take the first step
What separates the businesses that sustain from those that wither away? Customer obsession. So why do leaders say they want their businesses to be customer-centric but are not willing to take the first step?
eGain Reimagines Omnichannel Customer Engagement with Conversational Automation, Augmented Agents, and Full-Spectrum Analytics
eGain today announced major enhancements to its eGain Solve™ software suite.
