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What is Social Customer Care?

Blog post by on April 16, 2014

I am a technology geek. I love social media and I’m always using it but here is the strange thing – I am 56 years of age, so I guess I am unusual, or that’s what my …

The Art and Science of Product Grouping

Blog post by on April 16, 2014

Business websites need to convert visitors into customers. Unfortunately, this is not always so straightforward. There are many challenges on the road to successful conversion, and good web designers must excel at meeting each one.

How to Improve Customer Loyalty? Create Happy Employees

Blog post by on April 16, 2014

It’s April, which means it’s Cus­tomer Loy­alty Month. Cus­tomer loy­alty doesn’t just “hap­pen” – it comes from a com­pany that places a pri­or­ity on hav­ing well-trained, happy employ­ees who under­stand how to deliver out­stand­ing cus­tomer ser­vice. Con­sider …

The Beautifulness of Chaos in Sales

Blog post by on April 16, 2014

One of my pet-peeves is this process thinking mentality that we can apply a tool like value-stream mapping and create a more efficient sales process, by getting rid of unnecessary steps and action. People are always looking …

Marketing Silos Part 2: The Three-Headed Solution

Blog post by on April 16, 2014

The response to my recent article, Marketing Silos are Killing your Business was overwhelming. Automotive dealers and business owners reached out to let me know of their struggles to get everyone to the same marketing table. They …

Analytics for Personalization

Blog post by on April 16, 2014

Personalization is the heart of digital. As a direct channel, digital rewards personalization in almost every form, and there are no shortage of forms. My last post described a laundry list of strategies for personalization. From crowd-sourcing …

Problem or solution?

Blog post by on April 16, 2014

I used to work on an executive team that invariably divided into two camps whenever there was an issue in the stores. One group always believed that the store staff was the problem. Whether it was how …