Review the Ten Customer Leadership Aptitudes
Blog post by Jeanne Bliss on March 7, 2014
A successful Chief Customer Officer can: Bring folks together who don’t normally work together. Establish clarity out of the complexity that surrounds who does what on projects for “customers.” Break the work into manageable chunks so that it doesn’t get …
5 Steps to More Effective Research
Blog post by Chris LaVictoire Mahai on March 7, 2014
“My clients get paid for making successful decisions. My job is to provide the insights that increase the probabilities that they will make better decisions.” — Frank Pleticha Frank and I reconnected recently. He had helped Aveus with our own …
Are You Ready For Change?
Blog post by Colin Shaw on March 7, 2014
Knowing when to change has always been an important business skill but with the ever increasing speed of change this has become a key skill. I had the pleasure of sharing the same stage as Charles Handy when I have …
Don Draper and the new sales 101
Blog post by Bob Apollo on March 7, 2014
If you ever questioned whether marketers could teach sales people anything about selling, I urge you to watch one of my favourite Don Draper moments. If the video isn’t displayed below in your copy of this email, you can reach …
4 Things that you Should Demand when Hiring Sales reps
Blog post by Kevin OBrien on March 7, 2014
At the top of the list of challenges for SMB B2B CEO’s is hiring sales reps, as shown in the proof that every single client of ours is hot on the trail to hire additional sales personnel. We all know …
Infographic of contact center solutions like we see on TV
Blog post by Jim Rembach on March 7, 2014
Want to solve ALL your customer experience and contact center issues TODAY? It’s easy! With these multivitamins you can give your agent engagement energy a tremendous boost! Or you can use the Customer Experience in a spray to instantly provide …
Content Marketing Lessons From Improv Comedy
Blog post by Kathy Klotz-Guest on March 7, 2014
As a marketer and comic improviser, this is a topic near and dear to my storytelling heart. I know comedy can help marketers learn to connect with audiences in a much deeper way and make us better content marketers! I …
How to Make Sales Calls on Social Media. Kind Of.
Blog post by Jeffrey Gitomer on March 7, 2014
Hello Mr. Gitomer, I read your article on LinkedIn in the Daily Herald Business Ledger here in the Chicago suburbs. I am a fan. You make great points and observations that many people miss. I’m in the process of retooling …
Anatomy of a Great Marketing Campaign – @lisadreher, VP Marketing at Logicalis on Marketing Made Simple TV
Blog post by Jeff Ogden on March 7, 2014
In this show, Lisa Dreher, VP of Marketing at Logicalis, a global IT services firm, shares the story of a highly successful marketing campaign. This campaign delivered great results for them and won a major award as well.
Reality (Sometimes) Sucks!
Blog post by Dave Brock on March 7, 2014
Try as we might, sometimes we just can’t make our goals or commitments. Managers push us for forecasts. They pressure us to hit a certain number. There are mandates about what we have to do. We succumb to the pressure. …