What is Social Customer Care?
Blog post by Colin Shaw on April 16, 2014
I am a technology geek. I love social media and I’m always using it but here is the strange thing – I am 56 years of age, so I guess I am unusual, or that’s what my …
The Art and Science of Product Grouping
Blog post by Kevin Gao on April 16, 2014
Business websites need to convert visitors into customers. Unfortunately, this is not always so straightforward. There are many challenges on the road to successful conversion, and good web designers must excel at meeting each one.
How to Improve Customer Loyalty? Create Happy Employees
Blog post by Jodi Beuder on April 16, 2014
It’s April, which means it’s Customer Loyalty Month. Customer loyalty doesn’t just “happen” – it comes from a company that places a priority on having well-trained, happy employees who understand how to deliver outstanding customer service. Consider …
On Brand Recognition, Evian’s Dancing Babies and Standing Out for the Right Reasons
Blog post by Maricel Rivera on April 16, 2014
Despite the ever-increasing popularity of online, video and mobile games, one game I notice still being played by some kids is a naming game where they pick a subject – like toothpaste – and take turns naming …
The Beautifulness of Chaos in Sales
Blog post by Joseph Dager on April 16, 2014
One of my pet-peeves is this process thinking mentality that we can apply a tool like value-stream mapping and create a more efficient sales process, by getting rid of unnecessary steps and action. People are always looking …
Marketing Silos Part 2: The Three-Headed Solution
Blog post by Glenn Pasch on April 16, 2014
The response to my recent article, Marketing Silos are Killing your Business was overwhelming. Automotive dealers and business owners reached out to let me know of their struggles to get everyone to the same marketing table. They …
Analytics for Personalization
Blog post by Gary Angel on April 16, 2014
Personalization is the heart of digital. As a direct channel, digital rewards personalization in almost every form, and there are no shortage of forms. My last post described a laundry list of strategies for personalization. From crowd-sourcing …
Problem or solution?
Blog post by Doug Fleener on April 16, 2014
I used to work on an executive team that invariably divided into two camps whenever there was an issue in the stores. One group always believed that the store staff was the problem. Whether it was how …
Matching Marketing Technology to Business Strategy: A Starting Framework
Blog post by David Raab on April 16, 2014
As you may know, I’m working with Scott Brinker of Chief Martech blog fame and Third Door Media on the MarTech marketing technology conference set for August 19-20 in Boston.*When Scott asked for content suggestions during the …
How to Hire People that Fit Your Ideal Contact Center Agent Profile
Blog post by Patty Isnor on April 16, 2014
To outside eyes, hiring customer service agents might seem like a straightforward order: hire people who are good at customer service… In fact, careful, nuanced hiring is the foundation of any successful customer support program. If you …