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4 Things Buyer Personas Are Not

Blog post by on July 29, 2014

When products or services look similar, are called by similar names, or represented to be the same as, this can lead to confusion. When it comes to buyer personas, this is more common than it should be.

Decoding The 4 C’s Of Leadership

Blog post by on July 29, 2014

What’s the biggest mistake in leadership? Arrogance? Self-interest? Acting too fast? Personally, I would say it’s being certain. Things change all the time. When we forget that, we become certain. And when we become certain, we forget …

Six keys to start-up and small business sales success

Blog post by on July 29, 2014

One of my favorite all-time sales executives always had a quote at the top of the enormous whiteboard in his office: “Start-ups don’t starve, they drown.” That’s true across a variety of departments and disciplines, but perhaps …

What do We do to Empower People

Blog post by on July 29, 2014

Kathy Cuff is a senior consulting partner with The Ken Blanchard Companies and co-author of LEGENDARY SERVICE: The Key is to Care. Kathy seems to have done just about every job at the joined the Blanchard Companies …

How to Find Your Next Sales Rockstar

Blog post by on July 29, 2014

Almost every time that I walk into a client’s office, whether for a meeting or to conduct sales training, I typically get the same question: Do you know any great salespeople who might be interested in a …