Can social media work for B2B Marketing
Blog post by Patrick Murphy on March 7, 2014
Social media can turn you into a business-to-business (B2B) marketing superstar by cutting your costs, increasing your leads and helping you earn a measurable return on your marketing investment (ROI). Nearly three of four CEOs mistakenly believe that marketing executives …
Does your company love you enough to deal with your dirty laundry?
Blog post by Stan Phelps on March 7, 2014
Employees at Next Jump in New York City are routinely asked the following question, “How can we make things better for you to be happier at home or at work?” Once a response shows up a couple of times, the …
Finding Our Happy Place In Customer Service
Blog post by Jeremy Watkin on March 7, 2014
My good friend Al Hopper has a fun angle to his customer service blog where he compares customer service to popular movies. He was kind enough to let me in on the fun a few months ago where we talked …
Service Anniversary Controversy
Blog post by Peter Psichogios on March 7, 2014
As I expected, I received some emotionally charged responses to yesterday’s comments about the old school thinking around creating loyalty. I always think it is funny when people look at the world so myopically that they can’t see the forest …
What Makes a Highly-Effective Sales Culture? A Tiger Mom Might Have the Answer.
Blog post by Andrew Rudin on March 7, 2014
On Sunday, the Oscars awarded The Wolf of Wall Street nada. Bupkus. A big goose egg. Too bad there wasn’t a category for Best Movie about Selling. It might have won the honor. The Wolf of Wall Street revealed two important …
Like it or Not, You’re in Sales!
Blog post by Dr. Janice Presser on March 7, 2014
Ten years ago, the company my daughter worked for was swallowed up in one of those ‘merger’ deals where one side gets to call most of the shots and they were moving her division halfway across the continent. Only a …
Twitter Ads are Evolving – Get Yours Now!
Blog post by Jessica DelBalzo on March 7, 2014
For the past several years, our firm has had a tendency to discard Twitter advertising in favor of other social media marketing plans. Facebook was the leader for consumer goods, whereas LinkedIn had great options for Business-to-Business (B2B) sales. However, …
Customer-Centric Communications
Blog post by Tom Sant on March 7, 2014
One of the all-time classic TV ads was the one for Wendy’s hamburgers where elderly Clara Peller lifted the bun, squinted at what she saw, and then bellowed, “Where’s the beef?” Great ad. Good question. It’s one that senior executives …
Sales management across generations – similarities not differences
Blog post by Richard Ruff on March 6, 2014
There has been much written and many perceptions about Baby Boomers, Gen X and Gen Y – what they want and how to manage them. Much has been made of the differences as one moves from one generation to another. …
Instrumenting the Business
Blog post by Josh Lowry on March 6, 2014
Instrumentation is the measurement and control of process variables. Just as instruments help you understand how well your car is running, instrumentation helps you understand how well the business is running. If something can be measured, it can be improved. …