The bursting of the Tesco bubble. When it comes to Customer Experience, bigger does not necessarily mean better!
Blog post by Ian Golding on July 22, 2014
I first wrote a blog post about Tesco two years ago. Entitled Tesco: Hero or Villain – You Decide, I made the case for Tesco being a hero – achieving huge financial success due to its ability to do everything the consumer wanted it to do.
Comcast Botches Service Failure Apology
Blog post by Jeff Toister on July 22, 2014
Comcast issued an apology last week for a service failure that went viral. The statement declared Comcast’s commitment to always treat customers with the utmost respect. They got it all wrong.
Curing ills not pushing pills
Blog post by Steven Walden on July 22, 2014
It’s the Molecule, stupid! You produce ever better drugs; Drs buy those drugs; patients use those drugs, end of story. The battleground is to design better drugs and persuade your stakeholders to purchase them. Of course no-one …
Integrated Marketing Needs Integrated Systems
Blog post by Scott Vaughan on July 22, 2014
If you’re like most marketers, your marketing operation has an increasing number of marketing tools and systems, a plethora of processes and a boatload of data being generated. And, there seems to be a new piece of …
“Break the Ice” with B2B Lead Generation Programs that Work
Blog post by Louis Foong on July 22, 2014
How would you react if you told someone, “I have this week’s winning lottery ticket and I want to give it to you”, and the individual responds by saying, “No thank you, I already bought 5 tickets”? …
Do I want a Relationship? Or an Experience?
Blog post by John Coldwell on July 22, 2014
On Tuesday evening I had to go to PCWorld. For the first time in 13 years my computer had become infected. I could receive e-mails, but not send them. IT said it was “cabbaged”, which, I believe, …
7 Tips to Retain Your Best Talent
Blog post by Richard Shapiro on July 22, 2014
My experience in the corporate world taught me it made sense to hire smart people and continue to give them responsibility so there was an opportunity to grow. Providing financial incentives and allowing time to pursue higher …
Cash for demos – good idea or tacky?
Blog post by Matt Heinz on July 22, 2014
At a conference last week, one particular vendor’s booth was covered in cash. Curious, I stepped up and asked why. I expected it to tie into an analogous pitch for their services. I expected the cash to …
SIMPLE Framework: ‘Leading’ your Prospect to Close the Deal for Them
Blog post by Mukesh Gupta on July 22, 2014
Simple Framework for Sales Effectiveness We are currently at the 5th stage in the SIMPLE Framework for winning at B2B Sales. If you have not already read about the first four steps (Surprise, Inspire, Motivate & Position), I …
The Internet of Things is Coming to a Store Near You!
Blog post by Jacob Morgan on July 22, 2014
If you recall, the internet of things is about connecting pretty much anything with an on and off switch whether it a car, a vacuum cleaner, a jet engine, or a toaster. The internet of things is …