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Thought Leadership Articles

How Data and Decisioning Technology Help Marketers Deliver What Consumers Really Want

You’re on a journey right now, whether you realize it or not. Every one of us, as a consumer, is engaged in a meaningful...

6 Cures for Solutionitis, a Benevolent Plague Infecting Your Organization

Oyster forks, responsive speed bumps, beer holder hats, ‘smart’ glasses that block out TV ads…one has to wonder if these innovations are really necessary....

Should Your Company Brand be Distinctive or Descriptive? 6 Lessons Learned

Everyone has an opinion when it comes to branding. Over the course of my career, first as a client-side marketing executive, then as a...

Data Quality in the Customer Journey: Create an Amazing Experience by Eliminating the Knowledge Gap

Customers define success for a brand. They are the only judge of successful marketing, and the number one reason they leave a brand is...

Think Tank Discussions

Why Spirit Airlines’ and Ryan Air’s Customer Experience is Better than...

We all love to hate Ryan Air and their U.S. equivalent Spirit, low-cost airlines that go all out to remove any frills. Frequent travelers, such as myself, have a reason to hate them. So, why do I compliment their CX department?

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