What’s Your B2B Marketing Mission?
Blog post by Louis Foong on April 15, 2014
Start Thinking Out-Of-The-Planet! As I drive to work in my Tesla, I can’t help but marvel at how this car works while I sleep. Software updates are typically done during the wee hours of the morning so …
Why Your Employee Engagement Survey is a Waste of Time
Blog post by Jeff Toister on April 15, 2014
Let’s start with what most of us agree upon: Employee engagement is important Engaged employees are more productive Engaged employees provide better customer service The benefits are there. Unfortunately, the way most companies conduct their employee engagement …
Key Elements of a VoC – Voice of Customer – Program
Blog post by Jeanne Landau on April 15, 2014
Essential Steps to Capture the Voice of Your Customers and Analyze Their Experience Much of the data that is required to assess the ways in which customer calls are handled, how they are processed, quality of service, …
The Five Agreements of Customer Experience
Blog post by Annette Franz Gleneicki on April 15, 2014
Have you thought about how the Five Agreements relate to customer experience management?I’ve been traveling a bit lately and, as a result, have had the chance to catch up on some long-overdue reading. The book I just …
How to Build a Bond with Your Customers
Blog post by Jeanne Bliss on April 15, 2014
“Deciding to be there” begins with learning about your customers’ lives and their needs, then building a solution from their point of view. Companies that understand it’s emotion that bonds them with customers obsess about getting to …
How to Find Elusive B2B Buyers
Blog post by Christopher Ryan on April 15, 2014
Okay, it’s time for a little honesty. How many of your potential buyers want to hear from you on an unsolicited basis? How many are glad that you called when they weren’t expecting to hear from you? …
Acclaimed Author and Home Chef, Anupy Singla, on Innovation
Blog post by Michael Plishka on April 15, 2014
Every time I get the opportunity, I ask great chefs this simple question: What does innovation mean to you? This year at the International Home and Housewares Show, I had the great pleasure of chatting with Anupy Singla. …
Airlines show how tablets create loyalty ESP
Blog post by Mark Sage on April 15, 2014
There’s a lot of talk within loyalty about the increasing volume of customer interactions and how these are being enabled through mobile devices, wearables and the Internet of things. Indeed, Microsoft consider it so important that they’ve …
4 Reasons to Train Your Sales Managers INSTEAD of Your Reps
Blog post by Jason Jordan on April 15, 2014
We were recently speaking at an industry conference where Neil Rackham, the best-selling author of SPIN Selling, made the interesting comment. Thought –provoking as always, Neil said that he would invest 10 times as much in training …
Don’t Bring a Fire Hose to A Presentation
Blog post by Jack Malcolm on April 15, 2014
Have you ever attended a presentation that felt like you had to drink from a fire hose? Even worse, have you delivered one? Our minds contain a vast store of information accumulated over a lifetime of living …