Richard Boardman
Richard Boardman
Richard Boardman has worked in the CRM industry since 1995 and is founder of the independent CRM consultancy, Mareeba CRM Consulting. Based in the United Kingdom, Boardman has been involved in more than 200 CRM system implementations.
25 ways to improve sales productivity with CRM software
Many years ago I visited the assembly line at the Nissan car plant in Sunderland, one of the most productive car factories in the...
Salesforce.com looks to extend Chatter with Dimdim acquisition
Yesterday Salesforce.com announced the acquisition of Dimdim for $31 million in cash. The press release notes the 'Acquisition will extend Salesforce.com's Chatter collaboration...
Is your CRM system really performing? – five quick ways to see if there’s trouble at mill
You may have a CRM system, but is adding value? Here are five quick ways to test if all is well: What reports does it...
Growing a business quickly and the role of CRM software
In David Skok's excellent post 'Startup killer: the cost of customer acquisition', he notes that the inability to acquire customers at a cost appropriate...
OK, you’ve chosen the CRM software, now who is going to implement it?
Photograph courtesy of Linda Tanner This post is about choosing an implementation partner as opposed to a CRM software vendor. The distinction being that while...
20 Ways To Cut The Cost Of Your CRM Project – Part 2
Following on from my previous post, the next 10 ways to cut the cost of your crm project: Buy to fit your functional needs –...
20 Ways To Cut The Cost Of Your CRM Project
Photograph courtesy of kevindooley If you're looking to cut the costs of implementing a CRM system, then here are 20 ways (split over two posts):…
Broken Windows and CRM User Adoption
by Richard Boardman on December 10, 2010 Photograph courtesy of --sam-- One point I accidentally omitted from my 'Getting People to Use CRM Technology' post…
Buying and Implementing CRM Software – CRM Requirements Gathering
Image courtesy of Ivan Walsh This post is part of the serialisation of the 'An Industry Insider's survival guide to everything you should know about...
Oh no, not the Christmas card list again!
Photograph courtesy of Adam Buteux I've noticed over the years there are four words that seem to make marketers shudder – 'the Christmas card list'-...
Buying and Implementing CRM Software – Planning 2
Photograph courtesy of Alan Cleaver This post is part of the serialisation of the 'An Industry Insider's survival guide to everything you should know about...
Buying and Implementing CRM Software – Planning
Photo courtesy Orange County Archives The following series of posts serialises my 'An Industry Insider's survival guide to everything you should know about buying...
18 ways to speed up a CRM project – part two
In my last post I set out nine of eighteen ways to speed up a CRM project, focusing principally on pre-implementation activities. This post...
CRM 101 – The Benefits of Contact Management
Following on from the e-guide on buying and implementing CRM software, I wanted to spend some time on the why, rather than how, of...
Popcorn CRM
As I mentioned in my 'How long does CRM really take post', Gartner consultant, Mark McDonald, used the phrase 'popcorn applications' in his 'Everything...
How long does a CRM project really take?
I often get asked how long it will take to implement a CRM system, so I though I would use this blog post to...
Killer misconceptions – 8 common misunderstandings about buying and implementing CRM software…
The following is a piece I wrote for Conspectus Magazine recently: I recently put together an e-book, well, probably to be fair, an e-guide, on...
CRM technology in five years time…
The following is a quick response to a Linked In Answers question relating to the evolution of CRM technology over the next five years....
Common misconception about implementing CRM software…
I've just finished writing a fairly long magazine article setting out what I consider to be some of the most misunderstood aspects of buying...
Left brain – right brain and CRM user adoption…
In my last post about getting people to use CRM systems I asked for input on anything people felt I'd missed, and I had...