Richard Boardman
Richard Boardman
Richard Boardman has worked in the CRM industry since 1995 and is founder of the independent CRM consultancy, Mareeba CRM Consulting. Based in the United Kingdom, Boardman has been involved in more than 200 CRM system implementations.
What is an independent CRM consultant – and what does independent really mean?
Photograph courtesy of net_efekt As I mentioned in my last post – what is a CRM consultant, there are – perhaps confusingly – a wide...
Ultra marathons, CRM, and the shared pain of wrong turns
The sign in the picture has significance. Well significance to ultra runners anyway. Or more specifically ultra runners taking part in the Country to...
Nine qualities of high performance CRM project managers
Photograph courtesy of perhapstoopink One of the recurring themes in this blog has been the importance of the vendor project manager. Most organisations purchase CRM...
CRM planning for the post-live world
Photograph courtesy of Nicksarebi You may have seen one of those documentaries about soldiers training for the special-forces. There's normally a scene that goes along...
Choosing the best CRM software – seventeen classic CRM technology selection mistakes – part four
Photograph courtesy of nathanmac87 This post concludes the series on classic CRM software selection mistakes: Failing to perform due diligence – as I've mentioned previously…
Choosing the best CRM software – seventeen classic CRM technology selection mistakes – part three
Photograph courtesy of Warloofer Following on from my last post the next set of classic CRM technology selection mistakes: Assuming that big is better –…
Choosing the best CRM software – seventeen classic CRM technology selection mistakes – part two
Following on from last week's post here are the next set of classic CRM technology selection mistakes: Falling for the salesperson – As I mentioned...
Choosing the best CRM software – seventeen classic CRM technology selection mistakes
Photograph courtesy of Ross Elliott Last time I discussed some of the common problems organisations experience with gathering CRM requirements, in this post – or...
Six common CRM requirements gathering faux pas
Photograph courtesy of jonathanb 1989 In my last post I gave my thoughts on the most common problems associated with CRM feasibility and planning. This...
The six most common CRM feasibility and planning snafu’s
Photograph courtesy of Marcus Povey This is the first in a mini-series of posts aimed at picking out key problem points in the main stages...
Nine things the CEO should know about implementing CRM software
Photograph courtesy of kevindooley I was involved in a presentation last week to a group of CEO's on the topic of CRM technology. The following...
Five reasons why 19 CRM systems may be better than one
Photograph courtesy of CarbonNYC The opening line of a recent article on mycustomer.com caught my attention: 'You've got 19 CRM systems when you only need...
Complex CRM projects, mid market technology, and the next round of CRM project failures
Once upon a time if you were a large enterprise you bought your CRM system from an enterprise vendor. And, while in the early...
Vertical CRM software or customise?
Photograph courtesy of atomicjeep As new generations of CRM system have become ever more flexible the potential to rapidly customise software to meet needs that...
Are you paying too much for your CRM software support?
Photograph courtesy of Smart Cities Once upon a time the pricing of support contracts for CRM software was pretty straightforward; normally a straight percentage of...
CRM 101 – The Benefits of Lead Management
Photograph courtesy of John Schanlaub Following on from my piece about the benefits of contact management, this post explains the benefits of using CRM technology...
The hidden costs of CRM software and why you need to understand them
Photograph courtesy of kevindooley One of the biggest mistakes I see organisations make when implementing CRM software is failing to set a realistic budget for...
How worried should Salesforce.com be about Microsoft’s cloud based CRM offering?
Photograph courtesy of Horia Varlan In my previous post I reviewed Microsoft Dynamics CRM 2011. Perhaps the biggest change has been that Microsoft CRM has...
How to manage the CRM software selection process
Photograph courtesy of TheBusyBrain The following is an excerpt – albeit a fairly lengthy one – from 'An Industry Insider's survival guide to everything you...
Impressive results from Rimini Street may worry some CRM software vendors
Rimini Street is an interesting company. Not just because of the odd name, but because it offers a service that represents many software vendor's...