Richard Boardman has worked in the CRM industry since 1995 and is founder of the independent CRM consultancy, Mareeba CRM Consulting. Based in the United Kingdom, Boardman has been involved in more than 200 CRM system implementations.
For a long time, the dowdy and somewhat overlooked sister to the rather more glamorous new business sale; the development of existing customers—or account...
While CRM vendors have done a pretty effective job of marketing and selling their software, as an independent consultant, I'd question how successful they've...