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Richard Boardman

Richard Boardman
Richard Boardman has worked in the CRM industry since 1995 and is founder of the independent CRM consultancy, Mareeba CRM Consulting. Based in the United Kingdom, Boardman has been involved in more than 200 CRM system implementations.

Cash in the Attic: Unlocking Customer Value with CRM Technology

For a long time, the dowdy and somewhat overlooked sister to the rather more glamorous new business sale; the development of existing customers—or account...

Why Sales Won’t Use the CRM System … and What You Can Do About It

You can have the greatest CRM system in the world, but if you can't get people to use it in a consistent and structured...

You Can Turn Around a “Bad” System

While CRM vendors have done a pretty effective job of marketing and selling their software, as an independent consultant, I'd question how successful they've...

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