Richard Boardman
Richard Boardman
Richard Boardman has worked in the CRM industry since 1995 and is founder of the independent CRM consultancy, Mareeba CRM Consulting. Based in the United Kingdom, Boardman has been involved in more than 200 CRM system implementations.
Getting people to use CRM technology…
I've spent the last few months putting together a survival e-guide for buying and implementing CRM software. It's a combination of existing blog...
Too soon to implement CRM software?
I was listening to an interview with Tony Hsieh when I was out running this week, and he was asked the question about the...
Would you pay to respond to a tender?
The words had been thoughtfully picked out for me by the sender in yellow, but it would have been pretty striking without the highlighter....
Time to replace our CRM software?
He was the last of the Mohicans. As I watched him he followed the prescribed process. The system hadn’t been well set up, so...
Advice on CRM implementation issues and a joke…
There’s an old joke that goes something like this: A man, driving through the countryside, stops to ask a farm worker for directions to a...
CRM project plans – where does it all go wrong?
For those of you currently planning a CRM project, I thought it might be helpful to indentify some of the areas where things tend...
How to implement CRM technology – an easy way and a hard way
One of the first projects we undertook after I set up Mareeba was to review a client’s call centre. The call centre supported computer...
CRM and the golden sales sausage machine…
I’ve heard the concept of the golden sales sausage machine articulated many times in my career. In essence it goes like this: our sales...
CRM is complex, and that may be good…
The phrase ‘CRM is complex, not because people want it to be’ which appeared in a tweet from Mitch Lieberman last week caught my...
A more successful approach to CRM requirements definition – the wrap up
In the last few posts I touched on why effective CRM requirements specification was important, and how to approach it. This week I want...
A more successful approach to CRM requirements definition – part three
As I covered in my last post on CRM requirements gathering, the first goal is to define what sort of problems you are looking...
A more successful approach to CRM requirements gathering – part 2
Last week I described why I felt a detailed set of business and functional requirements was essential to a high pay-back CRM project. Over...
A more successful approach to CRM requirements specification
Earlier in the year I wrote a series of posts entitled ‘Why Bob got fired’ which was meant to culminate in a piece about...
11 ways to limit CRM implementation risk – part 2
So you've been given a CRM project to deliver. How do you manage the risks associated with managing an implementation on time and on...
11 ways to limit CRM implementation risk…
So you've been given a CRM project to deliver. How do you manage the risks associated with managing an implementation on time and on...
Sticking to the knitting…
Many, many years ago, in my pre-CRM days I worked for the incumbent PC supplier to a very large financial services company. One day...
The rise of the CRM architect…
Once upon a time when people wanted something built they went to their local builder. At some point in history though, people found this...
Notes on CRM implementation
Just back from spending some time with friends in Barcelona, one of whom is a senior IT executive at one of the larger FMCG...
A disconnect in desperate need of bridging…
In his post 'Are we solving the same problem' Seth Godin brilliantly sums up one of the fundamental problems of the CRM industry even...
One Simple Way to Slash CRM Implementation Costs
In the early days of Mareeba we were working with a client to help them create an extension to their CRM system. As we...