Philip Piletic

Why Customer Experience Is an Integral Part of Data-Driven Marketing

In order for the marketing teams to focus better on customer experience (CX), they definitely need to develop the ability of better managing big data. By 2020, the customer experience as a whole, is expected to be handled by chief marketing officers only, and...

4 Tips On How to Turn Around a Dysfunctional Millennial Work Environment

Managers everywhere are witnessing how the modern workplace is taken by storm by moody, problematic millennials and need to find ways to better integrate them and create a healthy work environment. So many of these millennials have been raised differently than their peers from...

What Makes Customers Stay on Your Website?

As a business owner or a marketing manager who takes care of a website, your goal is to get more traffic on it. That’s great! But keep in mind that in order for that to happen, one of the most important aspects is the...

What Will 2018 Bring For e-Commerce?

In the past few years, e-commerce has been developing at a staggering rate with revenues totaling $2.3 trillion in 2017. Statistics predict this number has yet to rise, as e-commerce continues to incorporate all the shopping and technological shifts that the world is going...

Prepare to Negotiate with Difficult Clients in 3 Simple Steps

On the big screen, negotiation looks like an elegant game of witty words, but in real life the situation is often less graceful. Even the most client-oriented sales approach might end up in a cringing moment when your company has to choose between a...

Blockchain Technology: No Longer a Diamond in the Rough

The global technology industry has been abuzz for over a year now with news of advancements in blockchain-enabled platforms. The technology, which is the underpinning of cryptocurrencies like Bitcoin, has started to turn up in some pretty unexpected and innovative places. There seems to...

Prepare Your Restaurant for the Future

Nowadays, restaurant owners must be highly competitive to succeed: chain fast foods offer cheap over-the-counter alternatives, dietary trends gain fame rapidly on social media and shape picky customers and even one mistake can leave an unerasable bad review on a reputable gastronomic website. So...

A Short Guide for Holiday Season Marketing

The streets are already glowing with colorful lights announcing the holiday season. In the evenings, as they return home from work, people are window shopping and browsing on e-commerce websites a bit more than usual, in search of gifts for their loved ones. This is...

E-commerce Professionals, Meet Gen Z and their Expectations

Millennials have been the most documented consumer generation by now, due to their passion for gadgets and social media, and the possibility to research their behavior through complex analytics, both of which have shaped new ways of marketing and selling products. But do the...

Customer Experience in the Age of Data Breaches

This year cybersecurity attacks broke the Internet. While we were still following the aftermath of the Medicare and Ashley Madison breaches, Equifax stole the attention. It wasn’t only the fact that a lot of sensitive data has been put at risk, determining consumers to...

Four Ways to Take Promotional Campaigns to the Next Level

The marketing world never sits still; it changes constantly and it seems that improving the overall quality of advertising is something that can be done when great minds start working. Anyone involved with this business is familiar with the fact that being successful in...

How Accepting Cryptocurrencies Can Benefit Both Your Customers and Business

More often than not, owning a business means confronting oneself with many roadblocks as you develop and grow. One predicament that business owners always find themselves in is related to the need to constantly adapt to an ever-changing market, populated with newly emerging technologies...

Is Your Online Game Still in the Mud?

Image credit: MaxPixel (freely distributed with a Creative Commons Zero - CC0.) It's hard to imagine but, in today's digital age, a little more than half of small to medium-sized business still have yet to get a website. I wouldn't have believed the numbers either...

How Big Data Is Changing the Global Market

Companies across the globe are quickly realizing that big data and analytics can help their operational effectiveness. Companies are trying to integrate new technologies into their current business plans and even going to lengths of to improve the efficiency of their operations. Many companies have...

Customer Service in the Digital Age

With considerable digital developments over the past fifteen years, it is now possible to work entirely online without ever meeting your clients face to face. A service provider’s reliance on digital tech is both a blessing and a curse. Tools such as messaging services...

How AI, Machine Learning & Data Visualization are Defining the Ultimate Customer Experience

Source: www.pardot.com] The words artificial intelligence (AI), machine learning (ML) and data visualization are everywhere right now. Both AI and ML have gained an immense role in defining the business world and have especially influenced the way we define the customer experience. But when it...

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