Philip Piletic
How Businesses Can Use AI to Improve Personalization Right Now
Today's customers have become accustomed to having their way. They are highly informed, motivated, and won't hesitate to head elsewhere if their needs aren't met. That's part of the reason that retailers and businesses in just about every sector have made personalization the cornerstone...
Why Niche Marketing Should Be at the Core of SMB Strategy
Image credit: Kaique Rocha on pexels.com One of the biggest problems that SMBs encounter when attempting to compete online is finding a way to cut through all of the noise to reach their target market. In an eCommerce environment stacked with multi-billion dollar players like...
7 Major Disadvantages of the Sharing Economy
Since the sharing economy launched in the mid-2000s, the traditional way of doing business has changed forever. This gig economy has changed the way that people give and receive services. Some critics have claimed that this new business model has caused traditional businesses to...
Customer Perception Can Make a Business Thrive
In 2018, a purchase is never just a purchase anymore, it is an experience. Customers are no longer satisfied with generic products. They want things to fit into their personal lifestyle and to magically solve issues that may or may not have known they...
What Makes Customers Trust an Online Business?
Whether you own your own business or manage social accounts for someone else, you know that you need to get visitors to trust your brand before you can convert these visits into sales. If you want to build your online brand, then you have...
Is Virtual Support Killing or Enhancing Customer Satisfaction?
A majority of consumers would prefer to talk to a real human being if given a choice. Comedians have long made jokes about people waiting for a number of phone menu options to go by before they're finally able to speak with an actual...
Only a Customer-Centric Business Can Deliver a Winning CX
As we move further into the digital age, savvy consumers all over the globe are embracing their newfound power to dictate the terms of their engagement with business and brands. The global marketplace enabled by the internet means that it's no longer possible, or...
Three Ways to Achieve Customer Empowerment
Image credit: https://www.pexels.com/photo/woman-carrying-tote-bags-975250/ For years, customer experience experts everywhere called for businesses to empower their employees with the knowledge and skills necessary to properly take care of customers. That, of course, is still a necessary part of creating a top-notch customer experience. It's not the...
Crypto-Tokens Provide New Ways to Supercharge Customer Loyalty
Image credit: https://www.pexels.com/photo/round-silver-and-gold-coins-730564/ For years now, companies all over the globe have recognized the power of loyalty programs to drive engagement and sales among new and existing customers. That's because they've proven to be very effective, with statistics indicating that consumers spend up to 37%...
To Build Authority in Your Industry, Host a Trade Conference
No matter the industry, one of the keys to lasting stability and business success is making your company's name synonymous with authority in the space. Having superior products is a great way to do that, but let's face it: the most well-known name in...
Time Management Can Supercharge Employee Engagement
The topic of employee engagement is one that has been the subject of much debate in recent years. There is certainly no shortage of articles, blog posts, infographics, and the like dissecting every possible facet of the subject, to the point where it seems...
Customer Relations are Vital to the Success of Non-Profit Organizations
In the world of non-profits and charities, the terms donor, benefactor, grantor, and stakeholder are often used to describe individuals whose patronage and contributions are intrinsic to the operations and livelihood of organizations. In the commercial, for-profit world, the same individuals are referred to...
Reverse SEO: A Powerful Reputation Management Tool
For businesses all across the globe, the internet is seen as a great equalizer. It's a sales and marketing channel where size doesn't matter, and where just about anyone can compete for the attention of a nearly limitless audience. Unfortunately, it's also a place...
It’s Time to Consider Compensation in Employee Engagement Efforts
Image credit: https://www.pexels.com/photo/person-using-macbook-pro-on-brown-wooden-desk-1061588/ Throughout the business world, there's no shortage of conversation about employee engagement. Experts all over agree that keeping employees engaged is vital to retaining key staff, driving productivity, and increasing innovation. What they don't seem to agree on, however, is how to...
Long-Form Content Marketing Drives Engagement, Not Advertising
In today's hyper-competitive digital marketing environment, it's easy to believe that businesses are all competing for an ever-shrinking slice of consumers' attention. After all, the prevailing wisdom lately has held that today's consumers have an attention span for marketing content that doesn't exceed six...
Key ways to drive customers to your start up business
Image credit: https://www.pexels.com/photo/ballpen-blur-close-up-computer-461077/ No matter how great your product or service is, your business will not make any money unless customers are willing to buy them. It’s simple, no customers, no business. However, many startups experience hard times or even fail, not because customers don’t...
Disengaged Employees? Your Office Space Might be to Blame
In today's business environment, no company can afford a high turnover rate. With a tight labor market and competition for talent at an all-time-high, employee retention has become a mission-critical goal. Of course, the only way to retain employees is to keep them happy,...
As AI Takes Over Customer Service, T-Mobile Says Not So Fast
Image credit: https://www.pexels.com/photo/woman-wearing-earpiece-using-white-laptop-computer-210647/ Over the last several years, a whole new industry has evolved around applying the latest in AI-powered innovations to customer services operations across a wide swath of businesses around the globe. It's a commonly held belief that such innovations represent a long-awaited...
The Three Most Important Unwritten Rules of Social Media Engagement
For businesses, social media marketing can be a double-edged sword. That's because for every successful social media marketing campaign, like the one that promoted iHeartDogs' 0% off cyber Monday sale, there are scores of damaging and embarrassing mistakes and failures. Still, there's no business...
How Far Does the Face-to-Face Approach Help to Grow Business Relations?
Image credit: https://www.pexels.com/photo/two-person-shaking-each-others-hands-872957/ Despite the increase in digital technology, the power of face-to-face interaction is more valuable than ever. Of course, social media, email, video calls and other forms of electronic communications are great for maintaining relationships across distances and meeting new people. But it’s...