John D. Leavy
John D. Leavy
John D. Leavy is the founder of InPlainSite Marketing, a leader in developing and delivering digital marketing strategies. John consults and presents to Fortune 100 and 500 companies. He specializes in helping businesses understand and leverage emerging web and social media technologies. He is the author of Outcome-Based Marketing: New Rules for Marketing on the Web (Entrepreneur Press) and a regular contributor to leading publications and blogs.
Is Your Company Working Without a Net?
When the circus aerialist wants to up the ante he tells the roustabouts to remove the net from down below—in tonight's performance he's working...
Does This Website Make Me Look Fat?
First impressions on the Internet are not just important they are crucial to a company's very existence. Visitors arriving at an outdated, professionally-challenged website...
Growing Your Business Can Be a No-Brainer
For years I struggled to grow my business. Convincing myself that I didn't have what it took, I hadn't yet discovered some yet unknown...
Competitive Intelligence: To Spy or Not to Spy?
Today we no longer have to go to business conference and snatch our competition's marketing from their display booth when nobody's looking. The Internet...
Marketing Not Working? Do a Strategic Assessment
Strategic assessments help ferret out the issues that are preventing a thought-to-be-healthy marketing plan from taking traction. It also ups the success rate of...
Does Your Brand Offer a Value Proposition?
How long did it take to figure out people just were not going to break your door down or visit your website in such...
What’s Your Plan for Consistent Improvement?
When a baseball player knocks the ball out of the park. He doesn't drop his bat at home plate and walk back to the...
Is Your Communication Plan Strategic?
Let's settle on some basic elements of any communication plan before we get too far. Perhaps, the first item on our list is to itemize...
Are You Throwing Marketing Content at the Wall to See What Sticks?
Okay, so your company is blogging, it has a website, you've been talked into doing social media and have even added the creation of...
Are You Being Strategic When Blogging?
Are you engaging your readership? It's great sharing your thoughts and ideas, but what about finding out what other people in your sphere think?...
Using Social Media to Gather Competitve Intelligence
Using social media to be, well social, is quite acceptable. But are you using social media to gather intelligence on your competitors? It's not...
The Marketing Tactics Help Affirm the Campaign Goals
If you've been in marketing any time at all you know, oh so well, that tactics change from campaign to campaign product to product...
Is It Finally Time to Get Your Act Together?
No, this is not a product endorsement for Sage's ACT!, a leading customer management software. This post is about 37signals, one of Sage's competitors...
Mapping Out Your Internet Strategy
The internet is a vast expanse. Millions of marketing dollars are being wasted each month because companies refuse to take the time to identify...
Outcome-based Marketing: The Importance of Conversion Streams
"A business that makes nothing but money is a poor business." – Henry Ford Converting prospects into leads and leads into opportunities are topics of...
Avoid These Top Five Website Mistakes
A website may be the first impression a business leaves with a prospect. With millions of websites competing for a visitor's attention, the chances...
Webinar Presenters – Avoid These Top Five Mistakes
Think of a webinar as your own online presentation whether a sales briefing, training session, marketing meeting or remote gathering of your team. These...
Podcast: Avoid These Top Five Mistakes
Wikipedia says "a podcast is a series of digital media files (either audio or video) that are released episodically and often downloaded through web...
When Prospecting for New Clients: Is No Really a No?
Those of us that try and answer every email within a reasonable time frame don't really understand the group of people that do not...
Avoid These Top Five Digital Marketing Mistakes
Marketing is time consuming and expensive. Every business needs to spend their marketing dollars wisely, so make sure to avoid these marketing mistakes when...