Are You Being Strategic When Blogging?


Share on LinkedIn

Are you engaging your readership? It’s great sharing your thoughts and ideas, but what about finding out what other people in your sphere think? Are they in agreement? Do they see any shortcomings with what you have to say? Do they have a better idea? You won’t know if you don’t ask them. Blogging can build community and consensus if the blogger is strategic.

Try writing in an open, modest manner instead of a declarative, “I already know all the answers” format. Blogging should not a one-way communication channel. Make sure the posts are reader-focused.

The best way to build a solid blog following is to always look for ways to engage the audience. Try a survey. Run an opinion poll.

Think about ending each blog post with a provocative or open-ended question. Come right out and ask people for their opinion. If you’re sharing an idea ask if anyone can add to what you have to say or do they think there is a better solution.

Try one engagement technique at a time until you master getting your readership involved.

Hear are a few interesting stats from HubSpot.

B2B companies that blog generate 67% more leads per month than those that do not.

Businesses that blog at least 20 times per month generate 5x more traffic and 4x more leads than those that only blog a few times per month.

What engagement techniques do you have to share? Which ones are generating the best results?

Republished with author's permission from original post.


Please use comments to add value to the discussion. Maximum one link to an educational blog post or article. We will NOT PUBLISH brief comments like "good post," comments that mainly promote links, or comments with links to companies, products, or services.

Please enter your comment!
Please enter your name here