What’s Your Plan for Consistent Improvement?


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When a baseball player knocks the ball out of the park. He doesn’t drop his bat at home plate and walk back to the dugout. He rounds the bases to score the run. He’s not only paid to hit, he’s paid to run.

Many marketers execute winning marketing plans that generate new revenue and then sit back on their laurels as the good news rolls in. Thinking perhaps, my job is secure. My work here is done.

Does part of your marketing plan include a consistent improvement phase once the heavy lifting is done? And if not, why not? Why settle for good results when great results could be achieved?

Adding a consistent improvement phase to any marketing plan underway is simple. It’s already known what works and how well things are going. Why not ramp up the tactics that are showing the best results and turn down the ones that are underperforming? Why not see if any more fine tuning produces higher numbers? Why not crank up those tactics you were unsure of and left behind when the project started to see if your intuition was right or wrong?

Don’t be afraid of too much success. If you have a winning strategy squeeze every dollar out of it you can. Good marketing plans have a short lifecycle.

Be honest. Do all your marketing plans include a consistent improvement phase?

Republished with author's permission from original post.


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