Are You Throwing Marketing Content at the Wall to See What Sticks?


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Okay, so your company is blogging, it has a website, you’ve been talked into doing social media and have even added the creation of a few case studies to your 2013 budget. But what about the results?

Let’s draw a distinction between marketing content and content marketing. The words are not interchangeable as some think.

Marketing content might be the copy on your website or blog, our social bursts, or the collateral that gets dropped in the mail. Yes, some companies still use the U.S. Post Office.

Content marketing infers strategy. It’s content that is timely, practical, compelling and has value to the information consumer. Content marketing increases customer retention, acquires new clients or customers and helps businesses build stronger brands.

Numbers always give good insight to whether something is worth looking into. So here ya go.

Businesses report that adding a blog increases site visitors by 55%. Companies that have blogs bring in 97% more inbound links than companies without blogs. Stats also show that content can improve sales, with 67% of users on Twitter reporting that they are more likely to make purchases from brands they actively follow. Businesses can enjoy more solid footing with consumers as well, with 60% of consumers saying they feel more positive about companies after reading a company website’s custom content.

Of course blogging once a week or once a month will not do the trick. Being social when you can fond the time will not show benefits either. Remember the first characteristic that was mentioned about content marketing was “timely.” In this day and age weekly or monthly just will not get positive results.

Here’s a great piece I came across yesterday.

What content marketing strategies are you using that are producing awesome results?

Republished with author's permission from original post.


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