John D. Leavy
John D. Leavy
John D. Leavy is the founder of InPlainSite Marketing, a leader in developing and delivering digital marketing strategies. John consults and presents to Fortune 100 and 500 companies. He specializes in helping businesses understand and leverage emerging web and social media technologies. He is the author of Outcome-Based Marketing: New Rules for Marketing on the Web (Entrepreneur Press) and a regular contributor to leading publications and blogs.
Avoid These Top Five Newsletter Mistakes
You might ask, "Do we really need another newsletter?" There as many daily, weekly, bi-weekly, and monthly newsletters out there than there are grains...
Avoid These Top Five Email Marketing Mistakes
Before launching your next email marketing campaign make sure these six mistakes have been taken care of and will not hamper your next campaign: Don't...
Harmonize Your Digital Marketing
In this article you'll learn: • The importance of selecting the right key phrases • The necessity of tuning your messaging • The need to…
Six More Reasons Why Podcasts Make Good Business Sense
Podcasts are audio or video clips one creates using a microphone or video camera. These short clips are then uploaded to a website or...
Six Reasons Why Podcasts Make Good Business Sense
Podcasts come in two flavors; audio or video. Podcasts are audio or video clips one creates using a microphone or video camera. These short...
Still Crazy After All These Years
These aren't my words. Still Crazy After All These Years is the fourth studio album by Paul Simon. Recorded in 1975, the album produced...
Are You Targeting the Indecision-maker?
I have to be honest here and tell you that when I started out in business I called, left voice mails for, begged, pleaded...
It’s About Who Not You
Sorry to be the one to break the bad news to you. Yes, mom did pack your lunch, button your coat, and walk you...
Six Powerful Ways to Build Your Blog Readership
Blogging is not rocket science, it's writing about what you know best. Blogging is much like journaling. The big difference is that other people...
Social Networking: Success or Failure?
Spending more time, money and resources tweeting, befriending, and connecting, but enjoying it less? Let's face it. Not every company belongs in the social...
Be Found in All the Right Places on the Web
Using a shotgun approach to attract new prospects just won't work on the web; it's too enormous. To be successful there, businesses need to...
Outcome-based Marketing: It Will Change the Way You Market in 2011
"Winning isn't everything; it's the only thing." You can either attribute this quote to UCLA Bruins football coach Henry Russell "Red" Sanders at a...
Will You Be Using Outcome-based Marketing in 2011?
"Winning isn't everything; it's the only thing." You can either attribute this quote to UCLA Bruins football coach Henry Russell "Red" Sanders at a...